George Floyd’s murder was the breaking point for Chicago-based digital strategist Sequena Luckett. “My business partner and I were already discussing another app, and we immediately shelved it,” she says. They had an idea for an app of some sorts that could bring Black people and communities together – give them a place to center […]
About E. Napoletano
When you want your audience to listen, you have to give them a reason. Erika Napoletano has been found and written those reasons since 2007 -- colloquial, concise, and captivating are her daily writing mantras. Her work ranges from business and marketing topics to those in gender, health, consumer medicine, real estate, and personal finance. As a freelance writer with over seven years of experience, you can find her work on American Express OPEN Forum, Entrepreneur Magazine, Chicago Health Magazine, Trulia, PNC CFO, Yesware, Payment Week and more. As a formerly licensed financial professional (Series 7, 66, 31 and life/health producer), she's at home with compliance-sensitive topics and can make even the most tedious subjects sing. She's also the award-winning author of two books and lives in Glendale, CA.
Entries by E. Napoletano
No matter what part of the country you’re in, you have small business-owning neighbors struggling to keep the lights on. With erratic reopening plans, caseloads that still won’t decline, and the need for social distancing until there’s a widely-available vaccine, countless businesses have been hit hard. But what can be done? Are there any life-saving […]
While some businesses have re-imagined their revenue models due to shelter-in-place orders and unpredictable reopening rules, other businesses are joining forces to revamp their revenue streams by pursuing partnerships. Sometimes, the boost your business needs is right in your backyard. It just takes some creative thinking to identify, explore, and establish partnerships that can benefit […]
As businesses look toward the third quarter of the year, many are still looking for ways to overcome the unexpected pains that COVID-19 has inflicted on their revenue models. With states and localities having widely varying re-opening plans, it’s only natural for businesses in every sector to be on the lookout for new ways to […]
In response to recent and ongoing events in the country, you may be taking stock of how and with whom you do business and, ultimately, how to support minority owned businesses.. With minority-owned businesses totaling over one million businesses in the U.S., it’s not a difficult task to find businesses in your local community that […]