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Stay Ahead of Tariffs with These Financing Tools – Updated Aug. 11, 2025

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by Vince Calio8 minutes / July 23, 2025
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How small businesses can use financing to deal with tariff chaos.

Updated Aug. 11, 2025

Recently enacted tariffs have roiled financial markets and caused significant challenges for small businesses that rely on imported goods to keep their companies going. Carefully planned financing, however, can be a great tool to help small business owners navigate these uncertain times.  

Most Recent Tariff Updates & Moves

As of July 23, 2025, some of the proposed tariffs that could affect U.S. small businesses the most are: 

  • A baseline 10% tariff on all foreign goods remains in place, although the U.S. has threatened to increase that number if countries don’t negotiate trade deals by Aug. 1. 
  • The U.S. imposed a 25% tariff on all goods from Mexico on Aug. 7 with room to negotiate a new trade agreement.  Mexico’s main exports to the U.S. include agricultural products, vehicles, machinery, medical devices and mineral fuels. 
  • The U.S. slapped a 35% tariff on all Canadian goods imported into the U.S. on Aug. 7 with room to still negotiate a new deal. Canada is the second-largest trading partner with the U.S. It’s exports to the U.S. include vehicles and vehicle parts, crude oil, natural gas and lumber. 
  • The U.S. has imposed a 30% tariff on all goods from China with room to negotiate a trade deal. The U.S. currently imports a wide variety of goods from China, including electronics, computer parts, home goods, furniture, textiles and toys.  
  • On July 27, 2025, the U.S. and the European Union announced a trade agreement that will see a 15% tariff on most goods coming from member countries into the U.S., including automobiles and chips.Some goods will be excluded, including airplanes and plan parts, and some pharmaceuticals. The EU has also promised that it will purchase vast amounts of military equipment from the U.S. as well as $750 billion in energy purchases. Currently, the largest EU imports into the U.S. include pharmaceutical products, medical appliances, industrial machinery, aircraft and automobiles. 
  • President Trump expressed anger over what he calls Brazil’s unfair trade practices and political motivations and has imposed a 50% tariff on goods from Brazil, which include oil, iron and steel, agricultural products and machinery.  
  • Although the U.S. and South Korea had a free trade agreement, the U.S. slapped a 15% tariff on goods being imported from the country and effective Aug. 7 with room to still negotiate. South Korea’s main exports to the U.S. are semiconductors, vehicles, consumer electronics, appliances and machinery. 
  • On Aug. 7 the U.S. imposed a 50% tariff on goods from India over anger that the country is buying oil from Russia, which is still embroiled in its war with Ukraine. India’s main exports to the U.S. include diamonds, precious stones, metals, and pearls, as well as machinery, pharmaceutical products, and textiles

How Financing Can Help with Tariff Changes 

Tariff policies can change quickly, leaving small business owners with lingering uncertainty and anxiety. Fortunately, there are various financing options that can help you manage your cash flow, stock up on inventory, and keep your business running during these turbulent economic times. 

 A Business Line of Credit 

When your small business is facing uncertain times, you’ll likely want a financing option that offers speed, flexibility and control over how much you can borrow and how you repay it. One of the most adaptable financing tools available is a business line of credit.  

If you qualify, a business line of credit gives you a predetermined line of credit that you can draw from whenever needed for the duration of your agreement — and you only pay interest on the amount you’ve used. One of the key advantages of a line of credit is that when you draw on it, you don’t have to justify to a lender what you are using the money for, unlike some other financing options. You can use the money for any business expenses you may need to meet, especially when times are uncertain.  

This includes adding to your inventory, making operational upgrades or increasing your marketing budget. 

MORE >> See if you qualify for a business line of credit with a quick application 

Revenue-Based Financing  

Revenue-based financing can be a valuable tool to help your business stay afloat during tough economic times, especially if your business has a strong sales history. While it tends to be more expensive than other types of financing, revenue-based financing can help stabilize your cash flow and keep your business going when uncertainty is high, such as during periods of rising costs due to tariffs.  

If you’re confident that your customer base will remain loyal even after price increases, a revenue-based financing arrangement allows you to access a lump sum of cash upfront in exchange for a percentage of your future revenue over a predetermined period. For example, let’s say you receive $100,000 through a financing deal with a fee of 20%. That means you agree to pay back $120,000 over time by sending 20% of sales to the financing company on a daily, weekly, or monthly basis. There’s no set end date for the payments; they simply continue until the full amount is paid off.   

Unlike a traditional small business loan with fixed monthly payments, revenue-based financing is more flexible. If sales slow, the percentage stays the same, but the actual payment amount goes down too, since it’s tied to how much the business is making. It’s a way of “borrowing” that adjusts with your cash flow. The money you receive upfront can help you with marketing, growth and making the necessary adjustments to your small business to handle higher prices.    

Equipment Financing 

If your small business relies on heavy machinery to operate and you’re worried about rising equipment costs due to tariffs, equipment financing could be a good solution for your business. Equipment financing is essentially a loan from a third-party lender to help you purchase the equipment your business needs, whether it’s a CNC processing machine, a tractor/trailer or even office computers and furniture. As long as it’s not real estate, equipment financing can be used by qualifying businesses to purchase just about any type of equipment. 

If your credit rating isn’t quite strong enough for a loan from the dealer, or if you can’t afford a down payment, equipment financing can help you secure the money you need — often with an affordable interest rate — so you can lock in today’s equipment prices and keep your business running. With tariffs creating uncertainty in the market and the possibility of rising interest rates if inflation kicks in, financing your equipment now could be an easy way for you to protect your business from future cost increases. 

SBA 504/CDC Loan 

If you’re seeking additional working capital to handle the economic uncertainty caused by tariffs, the Small Business Administration (SBA) 504 loan program may be a good option. These loans are designed to assist small businesses — especially those in underserved communities — with creating jobs, renovating their storefronts and purchasing equipment and other fixed assets. Any type of business with a physical location is eligible to apply. 

504 loans are backed by the SBA and are granted by certified development corporations (CDCs). They are generally easier to obtain than an SBA-backed 7(a) loan and tend to carry a lower interest rate than most commercial loans. A 504 loan can be a great way for your small business to obtain working capital as it navigates the challenges posed by tariffs.  

Explain Rising Prices 

If you do need to raise your prices because of ongoing trade wars and rising costs, be sure to clearly and honestly communicate to your customers beforehand why you are doing so. This can be done through emails, text or on your small business’ website and social media platforms. Additionally, keep an eye on how your larger competitors are responding. If they are also increasing prices due to tariff-related uncertainty, carefully monitor how much of a price hike customers are willing to tolerate.  

MORE >> Raising Your Prices to Combat Inflation 

Get Creative in Keeping Costs Low 

Another action you can take if trade wars are forcing you to hike prices is cutting your overhead where you can. This could include everything from reducing utility expenses to adjusting staffing levels. Additionally, get creative with your product offerings. If you’re forced to raise the prices of your products, try offering discounted product bundles to your customers. Consumers are always attracted to a sale or discount.  

Additionally, while it may be difficult to do so, explore the possibility of sourcing or manufacturing your products in the U.S. If applicable, explore whether you can get raw materials or finished goods from domestic suppliers rather than importing them from overseas. This could include food products, cotton or machinery and equipment.  

Bottom Line 

The threat of trade wars and rising tariffs has created a tremendous amount of economic anxiety and uncertainty for small businesses, especially those dependent on imports. Exploring the use of various financing tools and using them in a targeted way can help relieve the stress tariffs place on the cost of goods and keep your business running. Whether it’s managing cash flow, locking in equipment prices, adapting your pricing strategy or getting creative with your operational costs, the right tools can help your business survive.  

 

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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Retirement Planning for Small Business Owners 

Being a Business Owner
by Vince Calio6 minutes / July 10, 2025
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How small business owners can plan for retirement

Thinking about retirement might be the last item on your to-do list while you’re busy running your small business. But no matter your age or how new your business is, it’s never too early to think about an exit strategy. After all, being old and broke is the last place you want to end up in a few decades from now. 

The first step in preparing for retirement should be determining what you want to do with your business when it’s time to ride off into the sunset. Do you plan to sell your business and use the proceeds to help fund your retirement? Or do you dream of passing it along to your children or other family members? 

How Do You Plan for Retirement as a Small Business Owner? 

No matter what you plan to do with your business when you retire, saving for retirement throughout your career is one of the smartest things you can do. To get started, you’ll first need to answer some important questions about your ideal retirement lifestyle, including: 

  • Where will your retirement income come from? 
  • How much money will you need to retire? 
  • What age do you hope to retire, and how much will you need to save each month to make that happen? 

There are plenty of free retirement calculators online that can give you a good estimate based on your goals. If there is a dream place you want to spend your golden years, look into the cost of living there — you might be surprised! And don’t forget that as you get older, healthcare costs often go up, so factor that into your plans too. Speak to a financial advisor to help you figure things out. Many personal financial websites make it easy (and free) to find one. 

How Do You Save for Retirement as a Small Business Owner? 

Small business owners often overestimate the value of their business and assume that selling it one day will bring in enough income to fund their retirement. Don’t count on it. A business is only worth what a buyer is willing to pay for it. If you own a mom-and-pop shop — like a retail store, restaurant, or a service company such as a dry cleaning or plumbing business — with relatively low profit margins, chances are that you won’t make as much selling it as you hoped.  

The solution? Start saving for retirement as early — and as consistently — as possible. As a small business owner, there are several retirement accounts available to you, even if you’re self-employed and working solo. 

Roger Morisette, vice president of the Small Business Retirement Products unit at Fidelity Investments, told Kapitus that business owners still have plenty of options. 

“There are a number of individual retirement account (IRA) options for self-employed individuals and small business owners, including traditional IRAs and Roth IRAs,” he said. “For owner-only businesses with no employees other than a spouse, the self-employed 401(k), also commonly referred to as the solo 401(k), is also available. If you want to contribute more, you might consider a SEP IRA, where contributions are made by the employer only and the annual contribution limit is much higher than other plans. Each of these plans offers tax advantages and flexibility for small business owners looking to build long-term savings.” 

If you’re not sure where to begin, a financial advisor can help you explore your investment options and build a diversified investment portfolio that aligns with your retirement goals.  Most retirement accounts — be it a 401(k) plan or an IRA — allow you to contribute pretax dollars and will not tax you until you retire (or if you make an early withdrawal). Even $100 pretax dollars per paycheck can add up over the years, so start saving now. 

How Do You Valuate Your Business? 

If you plan to sell your business, it’s a good idea to get a rough estimate of its worth, at least on an annual basis. This process can be a bit complicated, so you may want to work with your accountant or a mergers and acquisitions (M&A) advisor who specializes in small- and medium-sized businesses (SMBs). 

 Start with your cash flow: Calculate the value of your assets and deduct your liabilities. Your assets include current and outstanding invoices, equipment and inventory. Then, subtract any outstanding debt. This will give you a good starting point for determining the value of your business. 

  1. Determine your gross annual earnings: Look at how much your business makes annually through sales. This is often referred to by large corporations as earnings before interest, taxes, depreciation and amortization (EBITDA). A company’s rough value is often calculated by using a multiple of its gross earnings or cash flow. 
  2. Consult an expert about industry multiples: An M&A advisor or accountant can tell you what multiples are used in your specific industry and location. For example, if you own a small tool manufacturing and supply shop in a wealthy location such as New York City, the average multiple might be five. Therefore, if your business’ gross earnings are $500,000, it could sell for $2.5 million. 
  3. Consider your client base: If you’re an accounting or law firm or an independent medical practice and have an established base of long-time clients or patients, that should be a negotiating point when you go to sell your business. Typically, businesses with long-time clients fetch higher multiples than businesses such as retail stores or restaurants that have a tougher time keeping track of a fixed client base than most other small businesses. 

Once you have a rough idea of the value of your business, you should factor that into your overall retirement planning alongside your savings and investments. 

How Do You Pass Your Business to Your Heirs? 

If you’ve saved enough for retirement and want your child or another close relative to inherit your business, there are a couple of logistical and financial considerations to examine: 

  1. Make sure your child is ready: They should be properly educated, trained, and willing to run your business. 
  2. Have a plan if you have multiple children: If more than one child wants to inherit a piece of your business, make sure you speak with your accountant and your kids about how they will split up your business and what tax consequences each of them might face. 

Start Early 

When it comes to planning your retirement, do not believe the old saying that time is on your side. Start saving early — you don’t want to be struggling in your golden years, and you certainly want your children to be ready for the day they take over your business. The sooner you get started, the better off you will be. 

 

 

 

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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A Beginners Guide to Choosing Your First Business Loan 

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by Vince Calio10 minutes / July 8, 2025
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Small business loan application illustrating a guide to getting your first business loan

Your small business has not only survived its first two years, but it’s also thrived, thanks to your hard work and dedication. Now that your business has a few prosperous years behind it, the good news is that you may be eligible for financing from either banks or alternative lenders.   

This means you no longer have to rely on personal assets, high-interest credit cards or loans that involve a personal risk — such as a home equity loan — to support your business. With access to lower interest rate financing now available, you have the opportunity to obtain the financing you need for your business.  

A small business loan can enable you to grow your business by funding the purchase of new equipment, acquiring another business, hiring new or additional employees, or expanding your space and inventory. There are several options to consider when choosing your first business loan and lender. Different types of financing serve different purposes, so it’s important to understand your options before applying for a loan. 

Where Do I Apply for a Small Business Loan? 

If you’re new to small business financing, the first thing to know is that the main types of lenders that offer small business loans are traditional banks, credit unions and alternative (online) lenders. Each has its own advantages and drawbacks, depending on specific factors such as your FICO score, business credit rating, how quickly you need funding and how much financing you need.  

  • Traditional banks and credit unions include local banks and branches of larger financial institutions with brick-and-mortar locations. They offer face-to-face service with small business lending officers and often offer loans with lower interest rates than alternative lenders. However, to qualify for a loan, these institutions typically require an excellent credit score and more paperwork than an alternative lender. In some cases, even once you’ve been approved for financing, it can take longer to receive the funding.  
  • Alternative lenders operate almost exclusively online and generally charge higher interest rates on loans and other financing products than traditional banks and credit unions. However, what you get with an alternative lender is convenience — they typically accept lower credit scores, require less paperwork and provide quicker access to funding once you’ve been approved. Over the past decade and a half, alternative lenders have become well-established and reputable sources of small business financing. 

More >> Traditional Bank vs. Alternative Lender – Which is Better for Your Business? 

What Steps Should You Take Before Applying for a Business Loan? 

When applying for a business loan — especially if it’s your first — it’s important to evaluate key factors about your business to gauge your chances of approval. Banks, credit unions and alternative lenders will all assess the risk of default when considering whether to grant you a loan or another financing product. Being well prepared can make the process smoother and increase your likelihood of success. Here are five steps to take to prepare for a business loan application. 

1. Check and Improve Your Credit Rating 

Both your FICO and business credit scores are among the most important indicators lenders will look at when deciding whether to give you financing. You can check your FICO score for free through any of the three major credit bureaus — Experian, Equifax and TransUnion. To check your business credit score, use the leading business credit bureau Dun & Bradstreet. 

If your scores aren’t where they need to be, consider taking the following steps: 

  • Ensuring you have at least six months of on-time payments towards any outstanding debt.  
  • Taking out (but not using) a business or personal credit card to increase your debt-to-credit ratio. Keep in mind, though, that this strategy can take several months to positively affect your credit score, and a new credit inquiry could cause a temporary dip in your credit score. 
  • Requesting trade references from your suppliers if your small business regularly purchases inventory.  

More >> How to Build your Business Credit in 7 Steps   

2. Define Your Reason for Taking a Loan 

When applying for any type of term loan, including US Small Business Administration (SBA) 7(a) loans, it’s essential to clearly state how you plan to use the loan to increase your revenue. It could be that you want to grow your business by hiring additional staff, opening a new location, acquiring a similar business or developing and marketing a new product. Lenders want to know that the loan will be used for legitimate business purposes that will help you repay it.  

3. Get Your Paperwork in Order 

Lenders will require you to present documents to prove your identity and confirm your business exists. This includes government-issued identification, Social Security number, tax returns and identification and documents proving that your business is registered as an LLC, S-, L- or C-Corp. Lenders will also want to review your business’ financial statements, such as recent bank records.  

4. Ensure You Have a Strong Cash Flow 

Lenders will assess your ability to pay back a loan by examining your business’ cash flow, which is essentially your business’ income minus its expenses. Having a consistent, positive cash flow is often crucial in getting approved for most types of finances, as that shows lenders that you have the ability to meet repayment terms. If you have periods of negative cash flow, you may want to hold off on applying for financing until you can demonstrate that your business is consistently turning a profit.  

More >> How to Check Your Business Credit Score 

5. Ensure You Have Adequate Revenue 

Most traditional banks, credit unions and alternative lenders require a minimum annual revenue before considering your business for financing. It’s important to make sure your business has reached an adequate size before applying for your first loan. Some lenders require as little as $250,000 in annual revenue. 

More >> Small Business Loan Application Checklist  

What are the Types of First Time Loans? 

First time small business borrowers often consider bank loans as their first option when it comes to borrowing. While a bank loan might seem like an obvious choice, several other loan types may better suit your specific needs. Here’s an overview of the most common loan options:

  • SBA 7(a) Loan: This is a term loan offered by authorized lenders and guaranteed, in part, by the SBA. Like any term loan, an SBA 7(a) loan will provide you with a lump sum to be paid back over time at a fixed interest rate. This type of loan often offers a lower interest rate than a conventional bank loan. The size of SBA 7(a) loans varies. While they can be up to $5 million for well-established small businesses, the average size of an SBA 7(a) loan in 2024 was $443,000.  

Securing an SBA 7(a) loan can be challenging, however, due to its complicated application process and strict requirements. Applicants typically need a FICO score of 680–700, a business credit score of at least 80, a strong business plan, and a favorable business location. Additionally, if approved, funding for the loan can take several weeks.  

  • Bank Loan: This is a term loan that typically charges interest rates than a SBA 7(a) loan. Traditional banks and credit unions often charge lower rates than alternative lenders but may have more requirements, including a business plan and, if your credit score is less than excellent, collateral or a personal guarantee. Alternative lenders, while charging slightly higher rates, usually require far less paperwork and accept lower credit scores — typically a 650–680 FICO score and a business credit score of 70. With an alternative lender, you can also receive your funds in as little as 24 hours. 
    More >> How can a loan improve your business?  
  • A Business Line of Credit: A business line of credit is technically not a loan, rather, it is a flexible financing tool offered by traditional banks, credit unions and alternative lenders. A line of credit offers your business a pre-established credit limit that you can spend on whatever business needs you see fit. If you’re a first-time borrower, a business line of credit offers flexible funding to help manage your cash flow and cover expenses, such as payroll, adding new office equipment or renovating your business space.  

To qualify, you typically require a good credit rating. Interest rates are usually much lower than with credit cards, and you’ll only pay interest on what you draw. But it’s important to note that a business line of credit is not the same thing as a credit card. Unlike credits cards, a business line of credit won’t allow you to keep revolving debt for an indefinite period of time. A line of credit has an initial end date, and in some instances, the amount drawn must be paid back in full.  

A business line of credit can be either secured or unsecured, and different lenders have different eligibility requirements. Speak to your potential lender to understand the specific requirements and terms for obtaining a business line of credit. 

More >> How can a business line of credit help your small business?  

  • Equipment Financing or Leasing: If you’re borrowing for the first time and need a new piece of equipment (including a vehicle) to maintain or grow your business but lack the funds for a down payment or don’t qualify for dealer financing, equipment financing could be a good solution for you. For example, if you own an agricultural business and need a new tractor or other manufacturing equipment, an equipment financing arrangement provides a lump sum to purchase the equipment. You then repay the amount over a period of time at a predetermined interest rate that largely depends on your credit score.  

Equipment financing usually requires a slightly lower credit score than a bank loan or line of credit, since the equipment itself serves as collateral on the loan. In contrast, equipment leasing involves paying a set amount at regular intervals for the use of an expensive piece of equipment. Unlike equipment financing, you don’t actually own the equipment; however, leasing offers the flexibility to upgrade to a newer piece of equipment at certain times.  

More >> Explore how equipment financing can help your small business 

  • Purchase Order Financing: If your growing business lands its first large contract and you need to acquire a lot of inventory quickly but don’t have the cash to pay for it, purchase order financing could be an excellent option. With purchase order financing, a lender will pay your suppliers to complete an order, and the supplier, in turn, pays you for the transaction discount and other costs. In short, this type of financing can ensure that your customers get the merchandise they are purchasing and that you get the profits from that purchase. 

Scrutinize the Terms of Your Loan 

Each lender has slightly different requirements, terms and fees. If you’ve been approved for a loan or other type of financing product, it is crucial that you carefully review the terms before signing on the dotted line. This includes looking at the details of the interest or fee that you’ll be paying, processing fees and repayment terms. These details will help you determine whether you can afford the loan.  

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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Financing Your Freedom: How Small Businesses Stay Independent

Manage Your Money
by Brandon Wyson6 minutes / July 4, 2025
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Celebrating small business independence

Think small business financing is nothing more than money changing hands and signing the dotted line? Think again. Beyond every line of credit or equipment financing loan is a story of American grit, growth and opportunity. For many small business owners, financing isn’t just a tool — it’s a pathway to independence and the freedom to build their business on their own terms. So, let’s look beyond the numbers and hear directly from real small business owners. Let’s explore how financing has helped them stay independent and achieve their goals. 

Turning Survival Moments into Expansion Moments 

“Financing has been my independence engine. In 2021, I bought a custom packaging manufacturing business with an SBA 7(a) loan instead of outside investors. The note felt scary, but it let me keep 100% decision-making. 

“Just nine months ago, we then purchased a competitor using seller financing. This allowed us to grow our business and take a competitor off the table. None of that would have happened without the financing. 

“My favorite example, though, is when buying machinery. We wanted a new piece of machinery that cost over $100,000 and, when running the numbers, we determined it would achieve a 40%+ return on investment (ROI). Comparing the ROI to the 9% equipment term loan, it was a no-brainer. 

“Each loan felt like adding ballast at first, yet each one removed a hidden shackle: dependence on outside buyers, competitors, cash-flow anxiety or manual bottlenecks. Financing turned survival moments into expansion moments and kept the company squarely in the hands of the people who built it. That’s my version of small-business freedom.” 

Matteo Valles 

Owner, Vol Case & Container 

Growth on Your Own Terms 

“Being the president and manufacturing leader of a soap and cleaning products brand, I believe that being flexible and making the right choices, during any situation of uncertainty, can be very crucial. A couple of years ago, we experienced considerable disruption in our supply chain, and the inflation of material costs strained our operations and margins. 

“When everything was at stake, we took external capital as a leverage point to continue. Through this assistance, we managed to order in advance those materials that were in high demand, which helped us maintain continuous production. This action secured our customer contracts and retained our brand image. 

“What was more important was that this financial flexibility enabled us to make the necessary investments in critical improvements to our manufacturing line. We also widened our product range by introducing a new series of environmentally friendly cleaning products — an act that not only introduced us to new market segments but also went hand-in-hand with our pledge to be friendly to the environment. 

“Freedom to innovate, freedom to grow, freedom to be true to our mission are priceless in this competitive world. The funding has enabled us to be flexible, and we were not forced to make some short-term decisions that may have acted as deterrents to our longer-term objectives. We maintained complete control of our operations, our talented employees were kept active and, when we came out of that period, we were stronger and more narrow-focused. 

“Financial freedom, in my case, is gaining the ability to defend your business idea and grow without compromises. The presence of such support has been critical in our process of negotiating obstacles, embracing opportunity and entrenching growth at the moment when we needed all the help.” 

Delbert Baron Lee 

President, Manufacturing Leader, soap and cleaning product expert and Business Growth Strategist of Wynbert Soapmasters Inc. 

Keeping Culture Alive 

“I will never forget the week we almost lost it all. When three major commercial projects suddenly got postponed in 2021, our runway disappeared overnight. Conventional investors had no interest in a boutique production house, and we didn’t want to water down our creative control. It was then that a short-term working capital loan bought us the time we needed to survive. We continued to keep our in-house cinematography staff on salary, we fulfilled all of our independent film commitments and we have even rolled out our director-in-residence program in what should have been our darkest hour. 

“That loan not only kept the lights on, but it bought us time to rethink our model. We combined departments and diversified our client base and invested heavily in branded content and docu-style storytelling, which turned into our calling card. 

“Later, when we saw an opportunity to grow into the world of original intellectual property (IP) development, we secured a type of financing that was new for us — a growth loan based on projected licensing revenues. That capital enabled us to hire a development producer, acquire rights to a niche memoir and put together a pitch deck that ultimately led to a coproduction deal with a streamer. 

“So, yes, financing has been both a lifeline and a launching pad. It kept us from being eaten up by a larger agency and allowed us to grow in size on our own terms. More importantly, however, it taught us that creative independence isn’t a matter of going it alone but of finding the right partners at the right time.” 

Andrew Cussens 

Owner, FilmFolk 

Scaling with Financing 

“My company encountered a significant barrier to growth even though our services were highly demanded. To jumpstart, I took a loan so we could develop new technology, inflate personnel and increase marketing. With this investment, we got the material to manage the new market and develop our courses. In its absence, we would have had a hard time catching up and we would not have had a chance to scale up. 

“The outcomes were instant: Our admissions boomed, and we acquired bigger and more profitable customers. What was more important is that the loan allowed us to be independent and not feel that we have to sell out on our vision. That funding opened up the potential growth that we required as we expanded rapidly, and this demonstrated that when a small business has the financial support, it can expand and remain successful long-term but not lose its identity.” 

Ben Richardson 

Director and Owner, Acuity Training 

Keep Growing. Keep Leading. Stay Independent. 

In the world of small business, independence is what you make it — but financing is often a key tool for keeping that freedom alive. It empowers business owners to stand out, take smart risks and operate on their own terms. A strong economy depends on strong small businesses, and those businesses rely on access to diverse, flexible financing to keep them going. So, when you take out a business loan or secure funding to boost your business, know that you’re not just signing on the dotted line — you’re investing in your freedom. 

Brandon Wyson

Brandon Wyson

Content Writer
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Brandon Wyson is a professional writer, editor and translator with more than nine years of experience across three continents. He became a full-time writer with Kapitus in 2021 after working as a local journalist for multiple publications in New York City and Boston. Before this, he worked as a translator for the Japanese entertainment industry. Today Brandon writes educational articles about small business interests.

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Customer Acquisition Cost Definition and How It Impacts Profits 

Being a Business Owner, Manage Your Money
by Vince Calio7 minutes / July 2, 2025
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Customer acquisition cost, how to measure it and why its important

Your sales are up, but your profits aren’t — so where’s all the money going? If you’re wondering why your business isn’t generating much profit despite increasing sales, it’s important to understand that profitability isn’t just about boosting sales. To maximize profits, you need to run your business cost-efficiently. One of the most effective ways to measure your business’ performance is by actively tracking your customer acquisition cost (CAC) — also sometimes referred to as cost of customer acquisition (COCA) or cost per acquisition (CPA). 

Making CAC a key metric in your marketing and sales strategies can tell you things about your small business. It can help determine whether you should adjust your prices, whether your marketing strategies deliver a strong return on investment and if you’re overspending on your marketing strategy to gain new customers. If your CAC is too high, you should identify ways to reduce it.  

 To get the full picture, pair your CAC with other important business metrics, such as customer lifetime value (CLV), which is the total revenue a customer brings over the duration of your relationship; conversion rates, which is the percentage of leads you can turn into sales; and return on investment (ROI), which is the profit or loss you make on a specific investment in a marketing or sales strategy. Together, these metrics help you evaluate whether your marketing efforts are paying off and areas in which you can improve. 

What is Customer Acquisition Cost? 

Customer acquisition cost measures how much you spend to gain a new customer. It’s calculated by dividing your total sales and marketing costs by the number of new customers your small business gains over a given period. This simple ratio helps you understand the true cost of growth and whether your marketing spend is delivering real value. Some of these costs include: 

  • Marketing tools. This includes the cost of any customer relationship management (CRM) software, email marketing platforms and contact lists of sales prospects you’ve purchased, as well as the total cost of any other marketing tools your business has acquired.  
  • Website costs. Having a good website is crucial to your business, especially if it enables customers to purchase goods and services. At least part of your business’ website creation, design, and costs should be added to your marketing total. 
  • Marketing and sales staff salaries. Calculate the total compensation paid to employees, including benefits, and don’t forget to add what you paid freelancers and contractors. 
  • Advertising costs. Costs associated with posting ads in media and online, including Google Ads.  If you engage in marketing campaigns that are offline (radio, TV, billboards, tradeshows and conferences, etc.), then these costs should be included as well.  
  • Sales Discounts. This is the amount of money you would have earned had you not offered promotional discounts on your products or services.  
  • Blogging. Many small businesses consider blog posts as an integral part of their marketing efforts, as good articles make small business owners look like experts in their fields and can attract potential customers to the top of the sales funnel. The cost of hiring blog writers should be added to your marketing and sales costs. 
  • Promotional materials. These costs can include printed materials, such as business cards, brochures, flyers, catalogs, banners and direct mail materials, as well as video production and graphic design work. Additionally, add the costs from referral and loyalty program discounts. 

Why CAC is a Key Business Metric 

Whether you run a small retail business, an accounting firm or a software company, understanding your CAC ratio is essential, as it lets you know how much you are spending to acquire each new customer or client.  

A low CAC ratio — for example, 1:1 — indicates that you’re spending as much to acquire a new customer as you’re earning from them, which signals weak profitability. On the other hand, if your CAC ratio is high — let’s say 3:1 — that means that for every dollar spent on acquiring a new customer, you are getting $3 in return. 

If your CAC ratio is too low, it’s time to rethink your marketing and sales expenses. You may need to reallocate your marketing dollars to adopt a more efficient approach to attract and convert new customer leads.  

Calculating your CAC ratio is also important for: 

Budgeting: Your CAC ratio serves as a crucial indicator of whether you are spending too much or too little on your marketing efforts. It helps ensure that your budget aligns with your customer acquisition goals. 

  • Product or service pricing: Even if your marketing strategy appears to be working, a poor CAC ratio could indicate that you aren’t charging enough for your goods or services. Monitoring CAC can help identify the need to adjust pricing for sustainable profitability. 
  • New product offerings: If you’ve launched a new product or service, the CAC ratio can easily tell you if your marketing strategy for that new product or service is working. This allows you to make timely adjustments to improve performance.  
  • Customer lifetime value (CLV): The CAC ratio is important in relation to the customer lifetime value (CLV) calculation. CLV measures the total value a customer will bring to your business over time. It’s critical to your business that your CAC ratio is significantly smaller than your CLV, meaning that the amount that a customer will bring to your business over a lifetime exceeds the amount you spent to initially attract that customer to your business.  

5 Ways to Increase Your Customer Acquisition Cost Ratio 

The lower your CAC ratio, the less money you’re making from each sale. Conversely, the higher the CAC ratio, the more you’re making from each sale. Here are five tips to increase your business’ CAC ratio:
 

  1. Use value-based pricing for your products and services: If your CAC ratio is low, one possible reason is that you’re not charging enough for your products or services. To address this, revisit your pricing strategy and research what consumers are actually willing to pay for your products or services. This is known as value-based pricing and can be done by examining what your competitors are charging and promoting the value of your product to potential customers. By determining how much you can charge for your products and services, you may be able to increase your prices to become more profitable.
  2. Learn how to market on social media: Social media is one of the most powerful marketing tools for small businesses. Learning how to master platforms such as Facebook, Instagram and TikTok can lessen or even eliminate your need for an expensive marketing firm.
  3. Cut what isn’t working: This may sound obvious, but if your CAC ratio is low, then take a close look at what is and isn’t working in your marketing strategy. If you use Google Ads, for example, and you notice the cost per click rate is high but isn’t being converted into a lot of sales, it may be time to rethink that strategy.
  4. Consider using CRM software: If your CAC ratio is low and you’re not currently using a customer relationship manager (CRM), it may be time to invest in one. While CRM software can be expensive, it can be incredibly helpful in identifying your target audience and managing interactions with your customers across multiple channels. CRM software can also help eliminate redundancies in your sales process and make your sales funnel more efficient. If you want to start small, there are free CRM tools available online that still offer powerful features to help you get organized and grow.
  5. Examine your sales team: If your small business has a sales team, consider boosting performance through financial incentives such as contests or increased bonuses. At the same time, be prepared to make tough decisions, including addressing underperformance, which may involve letting go of team members who aren’t meeting expectations.  

Continue Monitoring Your Customer Acquisition Cost Ratio 

Getting a handle on your CAC isn’t just about crunching numbers; it’s about making smarter decisions to help your business grow profitably. By understanding what CAC is, tracking it regularly and making the right tweaks to your pricing, marketing and sales strategies, you can start turning those numbers into real results and set your business up for long-term success. 

 

 

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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Unlocking the Power of Local Libraries for Small Business Growth

Operating Your Business
by Brandon Wyson4 minutes / June 12, 2025
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Learn more about how libraries can boost small business

Today’s libraries offer much more than books and quiet spaces. Many have transformed into dynamic community hubs equipped with resources and services well-attuned to the needs of small business owners. Let’s explore how your local library can support and strengthen your business journey. 

Free Access to Industry Databases and Market Research 

Many public libraries in the US offer free access to valuable databases and research reports that would otherwise cost businesses hundreds — or even thousands — of dollars. Platforms like Business Source Premier, D&B Hoovers and Reference Solutions (formerly ReferenceUSA), commonly available at libraries, offer cutting-edge information on market trends, industry reports and even comparative analyses. This means that a small business owner can freely access the same data that large competitors often depend on. 

For example, imagine a small business owner looking to expand their market. Reference Solutions offers up-to-date information on potential competitor strategies, current market conditions, and even potential customers. By accessing insights from a library database, small business owners can make more informed decisions, supported by credible and relevant industry data. 

Business Workshops and Training Classes 

Many libraries host workshops and classes designed especially for business owners. These cover everything from how to start a business and write a business plan to marketing strategies, financial literacy and legal advice. Even better — if your library doesn’t offer the type of workshop that you are looking for, ask for it! Librarians are community-driven and often willing to organize new workshops or bring in new speakers based on community demand. 

Networking Within Your Community 

Library-hosted events and workshops are also an excellent way to connect with other local business owners. Getting involved at your local library is a great way to spark new business partnerships and gain referrals, while increasing your visibility within your community. 

If you have an expertise or skill that could benefit your community — whether it’s in marketing, accounting, or another field — consider hosting your own workshop on behalf of your business. Not only is this a great way to give back, but it’s also an opportunity to engage with potential customers and even build your local reputation. 

Free Meeting Rooms and Business Tools 

Need a place to meet clients or host a team brainstorm? Many libraries offer reservable meeting rooms with access to equipment like whiteboards, projectors, computers, printers and Wi-Fi that some small businesses don’t have access to otherwise. For businesses operating on a lean budget — or just looking for a change of scenery — library spaces provide a professional environment for little to no cost. 

Marketing and Community Visibility 

Making a positive impact on your local community is a key ingredient for small business success, and one often overlooked way to connect with your community is through your local library. In addition to hosting and attending workshops, libraries host a variety of events that can help connect your business with local residents who have the most to gain from your services. 

Libraries often have community bulletin boards and online platforms where you can promote your business for free. Consider offering discounts or special promotions for customers who mention seeing your business through a library event or advertisement. 

Access to Pricey Tools and Technologies 

Many libraries offer access to tools and technologies that small businesses can test out before deciding to purchase. For example, many major city libraries offer access to 3D printers and expensive software that you can experiment with for free. Rather than investing in pricey technology and gambling on its value, you can test these tools in a low-risk environment — often with experts on hand to help. 

Using Libraries for Growth 

Libraries have evolved to meet the changing needs of their communities, and small business owners stand to gain a lot by tapping into these resources.  Your local library likely offers access to resources and tools that you can take advantage of right now.  

And if it doesn’t? Ask! Librarians are there to help you, and they often have the flexibility to develop new offerings based on what people need most. So, the next time you are looking for business support, consider your local library. It could help you grow your business and your impact on your community. 

Brandon Wyson

Brandon Wyson

Content Writer
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Brandon Wyson is a professional writer, editor and translator with more than nine years of experience across three continents. He became a full-time writer with Kapitus in 2021 after working as a local journalist for multiple publications in New York City and Boston. Before this, he worked as a translator for the Japanese entertainment industry. Today Brandon writes educational articles about small business interests.

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Honoring Black Business Pioneers

Featured Stories
by Vince Calio4 minutes / February 28, 2025
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celebrating black small business owners

As this February draws to a close, we would like to celebrant and honoring some of the pioneers of black owned businesses, many of whom paved the way for African Americans to open successful independent businesses of their own throughout the nation’s history.

These early pioneers who made history and are still a large part of the landscape of all small businesses in the US, even today hundreds of years later:

Keeping up with the News

One of the most famous African American entrepreneurs is Chistopher J. Perry, who founded the Philadelphia Tribune in 1884. The paper began as a voice for the African American community, which was marginalized at the time. The paper became a voice for civil rights and assisted African Americans in finding jobs during the Great Depression.

The paper is still around today and has won several awards for its stellar journalism. Perry’s commitment to journalism and civil rights is still felt as the paper covers both national and global events and is recognized as one of the foremost news sources in the city.

Oyster Pie and Freedom

In 1825, a free black man, Thomas Downing, became the first black man to open an independent restaurant, Downing’s Oyster House in New York City. The restaurant specialized in oyster pie, fried and stuffed oysters – and most importantly – was a stop on the Underground Railroad for slaves seeking freedom in Canada.

However, black individual contributions to traditional American cuisine began much earlier. In 1790, French-trained chef James Hemings, a slave who was considered the property of the nation’s third president -Thomas Jefferson, opened a small restaurant in downtown New York City. That restaurant, which served diplomats and members of Congress, is credited for making macaroni and cheese, crème brûlée, and french fries common staples of the American diet.

Moving on up

When John T. Ward, a free black man moved from Richmond, VA to Columbus, OH with his wife to start a farm, he may not have been even been aware that he was going to make history as the nation’s first black man to own a small business and the proud tradition he would leave behind.

After using his farm as a stop on the historic Underground Railroad until the end of the American Civil War, he joined his son, William S Ward, in 1881 to launch EE Ward Moving & Storage, the nation’s first and oldest black-owned business. The company was acquired from Ward’s descendants by family friends, Brian Brooks and Otto Beatty, in 2001 and is still in operation today as an industrial moving company.

Insurance Boon

In the late 19th and early 20th centuries, African Americans were forced to live in largely insulated communities due to unjust segregation and Jim Crow laws, especially in the South. This led to a boon in independent small businesses in these communities. African American insurance companies especially began to crop up because of this, and the most prominent of these was the North Carolina Mutual Life Insurance Company.

The insurance company quickly grossed $250,000 by 1910 ($8.3 million in today’s money) and is still one of North Carolina’s largest life insurance companies today. Black-owned insurance companies are still prominent today, mainly in the South. The National African-American Insurance Association, formed in the early 20th century to help empower African Americans in the insurance industry, is still around today.

A lot to Celebrate

According to the US Census Bureau, the number of black-owned small businesses grew to 134,567 in 2023, with about $133.7 billion in sales revenue and $40.5 billion in combined payroll. Just under 30% of those businesses are in health care and the social assistance sector, the largest percentage out of any minority-owned small business group.

Kapitus is proud to celebrate every black small business owner who has followed in the footsteps of John T. Ward by overcoming the odds and following their dreams and passions to launch and successfully run a small business.

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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Business Lessons from Prohibition

Being a Business Owner
by Vince Calio5 minutes / January 17, 2025
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On the anniversary of prohibition, explore how businesses dealt with the new law (legally, of course), and apply those same lessons to your business today.

When the infamous Prohibition era began in the US on January 17, 1920, it didn’t just mark the rise of speakeasies and organized crime dealing in the illegal liquor trade, it also marked a time when many small businesses were forced to make massive changes to keep up with the times. 

While this dry era became well known for producing the likes of Elliot Ness and Al Capone, it also serves as a stark reminder of how quickly small businesses must adapt to changing times. Several changes came about due to prohibition that you may not even be aware of. Did you know that the prohibition era gave rise to appetizers being served at restaurants? 

That’s right, local restaurants – at least, the ones that didn’t try to skirt the 18th amendment banning alcohol by running secret speakeasies – quickly pivoted to offering customers finger foods such as deviled eggs and oyster toast before their entrees as a way to make up for lost revenue due to the outlawing of alcohol, thus making appetizers a common staple at restaurants today. 

Also, many small distilleries turned to producing pasteurized milk since the pasteurization process was similar to the distillery process. Beer producers began offering “near beer” beverages that had 0.5% or less alcohol content, which was legal at the time. Most distilleries began producing medicinal alcohol, which was still legal during that era, and produced products such as cough syrup and medicinal whiskey. Restaurants began seating single women at tables instead of the bar area (yes, it was normal to relegate single women to the bar area back then). 

Changing with the Times

While the prohibition era still fascinates the public, it certainly wasn’t the last time small businesses had to quickly pivot due to societal changes or natural disasters. In recent memory, small businesses had to quickly pivot due to circumstances like the COVID pandemic and natural disasters. Curbside takeout orders became a common offering at restaurants during the pandemic, as well as an explosion in online retail shopping and remote work.

In short, the lesson learned from prohibition and other eras of change is that small businesses always need to be ready to pivot to new offerings and new ways of doing business when the times demand it. While the Bob Dylan song “The Times They-are-a-Changin” certainly remains a classic tune, the need to be prepared for change is as urgent as ever, especially with a new presidential administration coming in. 

There are several ways small businesses can be prepared for sudden changes in the business and cultural environments:

  • Keep up with new technology. One of the most important ways to be prepared for change is to keep up with emerging technologies that pertain to your specific business. That means researching new manufacturing equipment, machinery and business software that can help your business stay modernized. 
  • Listen to your customers. Cultural norms are always changing, and your business needs to change with them. It’s crucial for your business to regularly listen to customer feedback so that you can keep up with the times. For example, your business may benefit from showing support to the “woke movement” or protecting the environment. It would benefit your business to implement customer feedback software that enables your clients to share feedback through email or texts.
  • Keep your business plan updated. Your business plan is a blueprint for how your business will grow and stay profitable. It’s important to have one when applying for certain loans, but moreover, it should serve as your business’ GPS. Regularly update it to reflect how it is serving your customers’ changing needs. 
  • Plan for contingencies. Always have a back up plan for your business in case of disasters or sudden market shifts. While this includes having business insurance, a back up plan also should answer more fundamental questions such as where will your business operate in case of a fire or natural disaster? Are you qualified for small business financing to enable your business to quickly pivot due to a sudden and seismic market shift, such as what we saw during the pandemic? 
  • Maintain a strong cash reserve. Change can come without warning – as we’ve seen recently, a wildfire or hurricane can destroy your business’ inventory, or a war breaking out halfway around the world can cause gas prices and inflation to suddenly skyrocket. One of the best ways to be ready for sudden changes is to maintain a healthy cash reserve. As a small business owner, it would be prudent to set aside a portion of your business’ revenue every month towards a cash reserve that you can use when needed. 
  • Be flexible. One big regulatory change that could be coming is the potential ban of the social media platform Tik Tok, which could affect the way many small businesses do marketing. If this is the case for your small business, then it would be prudent to diversify your marketing strategy to include other social media channels.

Let Prohibition be a Reminder

While the prohibition era is often fondly remembered, it also serves as a stark reminder that small businesses always need to be ready for sudden changes in the economic, cultural and environmental landscapes. The need to be ready is especially important today, as world events such as a presidential election, natural disasters, wars around the world, sudden spikes in inflation and supply chain disruptions have all had a major impact on the small business climates. 

Small businesses need to constantly have an eye out for change and be ready to pivot. As a small business owner, you need to take the steps that are necessary to ensure that you can quickly change with the times and be ready for any sudden changes that may come your way.

Vince Calio

Vince Calio

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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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New SBA Financing Rule in Effect

Manage Your Money
by Vince Calio5 minutes / November 19, 2024
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SBA amends rule making it easier for small businesses to refinance debt to lower interest rate.

The US Small Business Administration has amended its Direct Final Rule to make it easier for small businesses with outstanding SBA loans to refinance to lower interest loans given the Fed’s half-point interest rate cut earlier this year and subsequent quarter point rate cut in November. The new rule amends existing regulations on the SBA’s 504 loan program to make it easier for small businesses to refinance their existing 504 loans for physical property and equipment, or refinance existing 7(a) loans. 

The Federal reserve cut rates by another quarter of a percentage point earlier this month bringing the target back to levels not seen since Spring of 2023 – so if you haven’t yet looked into the possibility of refinancing your SBA 504 or 7(a) loans, now is a great time to consider it.

Refinance Your Existing SBA Loan

The federal funds overnight rate was slowly hiked to 5.5% between 2022 and early 2024 to combat rising inflation. Since the annual inflation rate has cooled significantly from a high of 9.1% in June 2022, the Fed made the second of what is expected to be several rate cuts. If your small business took out a SBA 7(a) with a fixed interest rate or 504 loan during the second half of 2023 into the first nine months of 2024, the interest rate on your loan reflects the overnight rate when it was at its highest. 

Put simply, the final direct rule streamlines the process of refinancing an existing 504 loan to a lower interest loan so that existing borrowers don’t have to go through a long application process or fill out a ton of paperwork. While this direct final rule is aimed at 504 loans, business owners with 7(a) loans that had a variable interest rate should have already seen the adjustments to their rates – which were automatic; and for those business owners who have fixed-rate 7(a) loans, it is still worth a refinancing conversation with your lender. 

If your current SBA lender isn’t willing to allow you to refinance, the SBA has updated its Lender Match tool to allow you to easily find a list of qualified SBA lenders that may be willing to allow you to refinance your existing SBA loan. 

Refinance Debt for Property and Equipment 

The Direct Final Rule also makes it easier for small businesses that purchased physical property or equipment – be it a brick-and-mortar store, farmland, office building or other fixed assets or equipment – to refinance the original SBA 504 debt incurred to purchase that property, thereby lowering their monthly debt obligations. 

One of the most important features of the rule is that it removes the requirement for small businesses to demonstrate a minimum reduction in their loan payment from refinancing. Previously, borrowers seeking to refinance had to agree to a new minimum monthly payment as part of their refinancing agreement, especially if the agreement sought to extend the duration of their loan. 

In its announcement, the SBA states that “By lifting this restriction, small business owners will have the freedom and flexibility to determine for themselves if it makes sense for them to refinance – whether to unlock savings and lower their monthly installments, or to access more capital from their fixed assets without increasing their monthly payments.”

The 504 debt refinance direct final rule was officially released on September 30, 2024 and became effective last Friday, November 15, 2024

2024 SBA Final Rules

This is not the first Direct Final rule implemented by the SBA this year.   In March 2024, the SBA issued a final rule to adopt, without change, its July 2023 proposed rule 88 FR 48739 – which made it easier for small businesses to access capital from qualified SBA lenders. Through this rule, the SBA:

  • Reduced the qualifications for small businesses to participate in the Small Business Investment Company program, which helps small businesses in underserved communities gain access to capital.
  • Eliminated self-certification for service-disabled veteran owned small businesses, making it easier for veteran owned businesses to participate in the SBA’s VetCert program that makes it easier for those businesses to apply for federal contracts.
  • Updated Disaster federal Disaster Assistance Loan Program statutes to make it easier for small business to apply for disaster assistance, and 
  • Increased the alternative size standard for the SBA’s 7(a) Business and Certified Development Company (CDC/504) Loan Programs by including inflation adjustments and contract size limits. 

In September of this year the SBA also implemented a direct final rule that amended SBA Disaster Loan Program regulations with revisions to modernize and replace the current process on  how it determines whether an applicant has credit elsewhere.  In addition it increased the unsecured threshold for physical damage loans under Major Disaster declarations and for Economic Injury Disaster Loans (EIDL) under all disaster declarations.

Talk to Your SBA Lender

Some 7(a) and all 504 loans have fixed interest rates that reflect the federal funds overnight rate at the time the loan was made. If you have an outstanding fixed-rate SBA 7(a) or 504 loan that you took out when interest rates were at their highest, you should talk to your original SBA lender about refinancing, as refinancing could significantly lower your fixed monthly payments on your loan. If the need to refinance isn’t urgent, you may also want to wait a few months, as as there could be several more rate cuts to come. 

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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What is an Unsecured Business Line of Credit?

Manage Your Money
by Vince Calio11 minutes / October 1, 2024
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Unsecured business line of credit

Running a business requires access to capital to manage cash flow, cover unexpected expenses, or facilitate growth and expansion. An unsecured business line of credit is a form of financing that can help businesses operate and grow. A line of credit provides businesses flexible access to funds, allowing them to borrow as needed up to a predetermined limit.

An unsecured business line of credit doesn’t require collateral, allows borrowers to withdraw the funds they need, and gives borrowers more control over repayment options. In this article, we’ll explore how an unsecured business line of credit works, its benefits, how it compares to secured lines of credit, and how to qualify for one.

How Does an Unsecured Business Line of Credit Work?

An unsecured business line of credit offers access to revolving credit, much like a business credit card. Once approved for a line of credit, business owners can withdraw funds up to a predetermined limit at any time. You only pay interest on the amount of money you draw, and as you repay what you’ve used, that credit is available to borrow again.

While credit cards can be used for as long as your account is in good standing, a business line of credit has a draw period lasting two to three years during which you can make withdrawals. Repayment terms and rules can vary significantly based on your lender; however, it’s common for the draw period to be followed by a repayment period during which borrowers make monthly payments to repay what they owe.

Unlike a secured line of credit, an unsecured line of credit requires no collateral. Lenders will evaluate creditworthiness and determine a credit limit and interest rate based on the applicant’s personal and business credit scores. Lines of credit usually charge a variable interest rate, unlike loans where the interest rate is fixed. This means that interest rates may rise or fall as the market (and Federal funds rate) evolves. Even so, a high credit score opens the door to better lending terms and rates, while a low score may mean you’re offered a higher interest rate.

Benefits of an Unsecured Business Line of Credit

Many business owners take out secured loans when they need financing, but an unsecured business line of credit may be the more useful and flexible option. Here are some benefits of an unsecured line of credit:

  • No collateral required: Unlike with a secured lines of credit, collateral is not required. This means business owners don’t have to risk their personal or business assets to secure financing.
  • Flexibility: Business owners have the flexibility to borrow exactly the amount they need when they need it. They can draw funds as needed, up to their approved limit, without having to reapply for additional financing each time.
  • Lower interest rates than credit cards: Unsecured lines of credit typically have lower interest rates compared to business credit cards, making them a cost-effective (but temporary) alternative to business credit cards.
  • Limited interest charges: Business lines of credit charge you interest only on the amount you’ve drawn. If your credit limit is $250,000 and you’ve only drawn $25,000, you’ll only be charged interest on your $25,000 withdrawal. On the other hand, with a term loan, you’ll pay interest on the entire loan principal.

Drawbacks of an Unsecured Business Line of Credit

As with any type of business financing, an unsecured line of credit isn’t the best option for every small business. Here are drawbacks of unsecured lines of credit:

  • Higher interest rates than secured lines of credit: While unsecured lines of credit generally have lower interest rates compared to business credit cards, they often carry higher interest rates than secured lines of credit.
  • Tough qualification requirements: While secured lines of credit factor collateral into qualification requirements, in this case eligibility depends on your personal credit, business credit, revenue, and time in business, among other factors.
  • More Difficult to Qualify: Without collateral, lenders may set tougher eligibility requirements for each of those factors.
  • Lower limits: Unsecured lines of credit usually come with lower credit limits compared to secured options. This can be an issue for businesses that need larger sums of cash to finance operations and growth.
  • Potential for credit score impact: Because many unsecured business lines of credit require your personal credit score to qualify, missing payments on the line of credit could affect your credit.

Who Should Get an Unsecured Business Line of Credit

Unfortunately, there’s no one-size-fits-all approach for determining whether or not an unsecured business line of credit is best for any business. Instead, business owners need to assess their business and both the benefits and drawbacks of an unsecured line of credit. Generally speaking, established businesses with consistent revenue and good business credit are ideal fits for an unsecured line of credit. This means that small businesses that are new, have inconsistent revenue, or have no established business credit may not be suited for this type of financing. Business owners should also factor in the financial standing of the business before applying for any financing.

Secured vs Unsecured Line of Credit

A secured line of credit offers the kind of flexible access to funds that many business owners are seeking, but applicants typically borrow against the value of the collateral they provide. Collateral could be real estate, inventory, equipment, or vehicles. Providing collateral can make a difference to the borrowing limits and rates you are offered. Here are some important factors to consider if you’re weighing the benefits of an unsecured business line of credit against a secured alternative.

  • Unsecured business line of credit
  • Collateral Requirements
  • Interest Rates
  • Credit Limits
  • Approval Odds
  • Application Process
  • Risks Involved
  • Unsecured business line of credit
  • Not required, but borrowers must have acceptable credit scores.
  • Interest rates may be higher due to the lack of collateral.
  • Credit limits may be lower.
  • Odds of approval depend on the applicant’s credit scores. Good credit improves the odds.
  • The process is usually short and uncomplicated.
  • Defaulting usually results in credit damage. If the business owner provided a personal guarantee, they’ll need to pay off the debt using personal funds.
  • Secured Business Line of Credit
  • Required. Collateral can be a car, property, inventory, equipment, or even stocks or bonds.
  • Interest rates may be lower as the lender incurs less risk.
  • Credit limits can be higher since they’re usually linked to the value of the collateral.
  • Higher odds of approval since borrowers incur more risk.
  • Lenders must appraise the collateral which can make the application process longer.
  • Lenders typically seize the collateral if the business owner defaults on payments.

How to Get an Unsecured Business Line of Credit

Once you’ve determined that an unsecured business line of credit is the right choice for your business, you can apply for one following these steps.

1.Evaluate Your Business’s Needs and Credentials

Check your business credit score, operational history, and financial standing to gauge your eligibility. You’ll also want to determine the amount of financing you need. Consider your business needs and expenses to arrive at a figure that makes sense. Bear in mind that you won’t necessarily be maxing out your line of credit.

2.Compare Unsecured Business Lines of Credit and Lenders

Research different lenders and compare their offerings, including interest rates, credit limits, and repayment terms. Don’t forget to compare fees, including origination fees, late payment fees, maintenance fees, etc. It’s also a good idea to research the quality of service that different lenders offer. Consider factors such as customer service, reputation, and online reviews when choosing a lender.

3.Gather the Required Documents and Apply

Prepare necessary documentation, including financial statements, tax returns, bank statements, and business plans. Application requirements may differ from one lender to the next, so feel free to ask about what a complete application should include.

Most lenders offer a streamlined online application process that helps save time and energy. But don’t hesitate to contact your lender’s customer service team if you have doubts or questions.

4.Review Your Offer, Accept the Terms and Sign

Once you receive your line of credit offer from the lenders, carefully review the terms and conditions, including interest rates, fees, and repayment terms. Accept the offer only if it suits your business’s needs. Find out if your lender offers a cooling-off period during which you can cancel the application without consequence if you change your mind.

Unsecured Business Line of Credit Qualification Requirements

Lenders may place strict requirements on business owners seeking an unsecured business line of credit. As with any unsecured form of credit, the lender incurs more of the risk, so they’re more likely to be highly selective about whom they issue credit to. Here are a few factors that lenders may consider when evaluating your eligibility and creditworthiness.

  • Business credit score: Many lenders require a minimum business credit score, though the exact figure can vary. Generally, the higher your credit score, the more credit options you have available to you.
  • Personal credit score: Your personal credit score may also be considered, especially for newer businesses or smaller lines of credit.
  • Time in business: Lenders may require your business to have been operating for a certain period, often at least two years.
  • Bank statements: Business lenders may require up to six months of bank statements to verify the financial health of the business.
  • Financial statements: You may need to provide financial statements, including income statements, balance sheets, and cash flow statements. These documents give your lender a picture of your money management skills and business costs.

 


Unsecured Business Line of Credit FAQs

Is it hard to get an unsecured business line of credit?

Obtaining an unsecured business line of credit can be more challenging compared to a secured line of credit. Lenders typically have stricter eligibility criteria due to the higher risk involved. However, business owners can work to improve their credit scores to improve their odds of approval.

Can a small business get an unsecured line of credit?

Yes, small businesses can qualify for unsecured lines of credit, but they may need to demonstrate a two-year operational period, a strong credit history and good financial standing.

Can a new business get an unsecured business line of credit?

While it’s possible for a new business to get an unsecured business line of credit, it can be more difficult. New businesses may need to rely more heavily on their personal credit history and provide additional documentation to prove their creditworthiness.

Vince Calio

Vince Calio

Content Writer
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Vince Calio has been a writer for Kapitus since 2021. Before that, he spent three years operating a dry-cleaning store in Rahway, NJ that he inherited before selling the business, so he’s familiar with the challenges of operating a small business. Prior to that, Vince spent 14 years as both a financial journalist and content writer, most notably with Institutional Investor News and Crain Communications.

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