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Take Part in Small Business Week!

April 30, 2018/in Featured Stories /by Wil Rivera

Wondering how to get involved in Small Business week?

Small Business Week is in full swing, and with no lack of opportunities to get involved. Organizations across the U.S. are holding contests, giving away awards, and hosting educational events – all of which are being held to celebrate the contributions that small businesses make to their communities and the economy. There are hundreds of events being run in local communities and we encourage you to look into what events are being held in your area.

In addition, a number of organizations and brands are hosting small business events virtually, so everyone can attend regardless of location…So, if you’re looking to take advantage of learning opportunities (or special offers) without having to leave your business, check out these events:

USA Today Facebook Live event with Rhonda Abrams

April 30

2 PM ET / 11 AM PT

USA Today columnist Rhonda Abrams will team up with America’s Small Business Development Center (SBDC) in a Facebook Live event to kick off Small Business Week. Abrams, along with SBDC consultants, will take questions and share tips relating to the topic: “Start, Grow, Succeed”. Experienced business owners, the consultants provide small business services at nearly 1,000 locations across the US, making this a valuable (and free!) resource. The broadcast will take place on Rhonda Abrams’ Facebook page, so be sure to tune in!

Microsoft Small Business Week Events with LinkedIn and Surface Membership

April 29 – May 5

Times vary by location

In partnership with LinkedIn and Surface Membership, Microsoft will host training for Small Business Week. Free workshops will cover how to build your brand, network, and build your business pipeline.  Microsoft is not hosting these events online, but in their locations across the country. Simply enter your zip code on the registration page to find the events closest to you. However, special offers on Microsoft products are  available in their online store throughout small business week. .

SBA Virtual Conference

May 1 – 3

12:30 – 6:30 PM ET / 9:30 – 3:30 PM PT

In partnership with the SCORE Association, the U.S. Small Business Administration will host a free, three-day virtual conference. Topics will cover everything from creating and sustaining a strong social media presence to choosing the right financing. Webinars will be hosted by experts on their topic from companies including Google and Visa. Participants can watch all sessions or pick topics of interest.  So, if you’re looking for tips from industry experts with little no hassle, this is the event for you.

Google Livestream Workshop

May 2

12 PM ET

Google will livestream a free workshop on how to connect your business with local customers. Google Partners will host viewing events across the country. Check the map to find a hosted event near you, or register to view the workshop online if you can’t find one in your area.

/wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png 0 0 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-30 00:00:002018-04-30 00:00:00Take Part in Small Business Week!
15 Digital Food Tools and Apps Every Restaurant Owner Needs to Know

15 Digital Food Tools and Apps Every Restaurant Owner Needs to Know

April 27, 2018/in Featured Stories, Operations, Sales and Marketing /by Wil Rivera

Welcome to Restaurant 2.0

Dining has officially gone digital – for restaurant guests and owners alike. Overwhelmed by all the tech at your fingertips? Use this guide to 15 of the latest, greatest food tools and apps – from in-venue TV marketing software to online reservation apps – to help you navigate the dining digital waters.

Digital POS System

Toast POS

Toast POS is one example of the most important food tools to consider: a digital point of sale system. Today’s digital POS systems are built to seamlessly integrate with almost every tool on this list: inventory management, online reservations, and TV marketing software. Use these tips for selecting the best digital restaurant POS system.

Food Management Tools

BlueCart

Many restaurant owners use a single food service supplier for one reason: convenience. But you’re missing out on cost savings, new products, plus an opportunity to tap into the “buy local” trend.

Try BlueCart, a food tool that connects you to over 40,000 suppliers. BlueCart lets you order from multiple vendors – including your current supplier – all in one convenient place.

BevSpot

BevSpot speeds up and simplifies the process of taking food and beverage inventory. Then, you can track inventory in real time on your smartphone or computer. BevSpot even alerts you when inventory is low, too high, or near expiration. For example, before that surplus of beer goes flat, you could run an instant pitcher special using TV marketing (see the next tool…)

Menu, TV Marketing and More

TV Marketing

Turn your existing TVs into eye-catching digital ads – it’s affordable and fast. Most TV marketing software comes with templates you can customize to spotlight menu items. A Nielson study found that when digital signage is used at the point of sale (when guests are in your venue), sales of featured items increased by up to 33%. You could also use TV marketing to spotlight a star employee or customer of the month.

Tablet Menus

From sports bars to upscale eateries, tech-forward restaurants are handing guests a touchscreen tablet menu – instead of a printed version. Guests are shown extras and add-ons for each dish, so they can build out their perfect meal. Some tablet menus even let guests send orders straight to the kitchen! Plus, like TV marketing, tablet menus can showcase high-margin menu items.

Canva Menu Maker

Not ready for digital tablet menus and TV marketing? At least try this app. Canva Menu Maker makes it simple to design a modern-looking printed menu in a few clicks.

ChefTalk

ChefTalk is a free online forum where over 70,000 chefs actively seek out and share menu tips. If your chef needs a little inspiration, send them to ChefTalk.

Online Review and Reservation Platforms

In 2017, Toast POS asked 2,000 diners which technological feature was most important to their dining experience. It wasn’t free wi-fi, tablet menus or TV marketing…

Online reservations came out on top – with only 5% of respondents stating it “was not important.”

Today, the best online reservation platforms also double as review sites. And online reviews matter now – more than ever. Consumers read an average of 7 online reviews before trusting a business, according to a 2017 report by Bright Local.

The first step is to claim your business listing for free on these sites. That way, you can actively respond to reviews – both positive and negative. For an additional fee, explore accepting online reservations as well.

If you decide to accept online reservations, let your customers know! To spread the word, use email marketing, social media, in-venue tablet and TV marketing, and your own staff.

Yelp

Yelp is the #1 local online review site, according to ComScore. As of February 2018, there are over 148 million user-generated reviews on Yelp.

If you haven’t already, sign up for a free Yelp Business account. Then customize your Yelp page, respond to reviews, upload photos – and even create a “Yelp” deal.

Use in-venue marketing to remind guests to leave a Yelp review: put up posters, table tents, and run TV marketing messages.

OpenTable

While Yelp is most popular for online reviews, OpenTable is tops for online reservations. If you accept online reservations through one platform, it should be OpenTable. Like Yelp, use every marketing resource available – TV marketing, emails, and your staff – to notify guests that you’re on OpenTable.

Zomato (Formerly Urbanspoon)

Based in India, Zomato isn’t as big as Yelp and OpenTable in the U.S. However, millions of Americans still post reviews each month, so claim your business listing today.

TripAdvisor

Nope, it’s not just a hotel review tool. Users can also post and view restaurant reviews. In fact, TripAdvisor recently added online restaurant reservation functionality. Get on the radar of out-of-town visitors: claim and manage your listing today.

Online Food Order and Delivery

According to 2017 research by NPD Group, 50% of restaurant meals are consumed at home. If you’re offering takeout, that’s a good start. Now, go a step further and bring meals to their doorstep.

If you sign up for these services, tell your guests using TV marketing, email, and social media.

Grubhub

Grubhub is a mobile app that lets customers order a meal from a restaurant – which is then delivered by the restaurant’s driver or a Grubhub driver. It’s the most widely used food delivery app in the U.S.

Grubhub does take a percentage of each order, but it may be worth it. Grubhub claims restaurants see a 50% increase in monthly orders after a year of using the app.

If you get on Grubhub, share the good news with TV marketing and other in-venue promotions. Current customers will likely use Grubhub next time they’re craving your food at home!

Uber Eats

Uber Eats uses independent drivers to deliver your restaurant’s food. This tool is only available in about 50 cities in America; but it’s growing quickly…

DoorDash

Like Uber Eats, DoorDash has limited service areas: mainly large cities. Visit the website to request DoorDash in your area.

OrderUp

One of the newest delivery apps, OrderUp is known for fast, fresh delivery of restaurant food. See if it’s available in your area.

When it comes to food-related technology and tools, don’t pile too much on your plate! Start small. Try claiming your online review listings or give TV marketing a try. Remember: even if you don’t have a big appetite for tech, your customers are hungry for it.  Want more

About Author: Buzztime has delivered on its mission statement for over three decades: bring the best in-venue entertainment to businesses – and the guests they serve.

https://kapitus.com/wp-content/uploads/2018/11/15-digital-food-tools-and-apps-every-restaurant-owner-needs-to-know-scaled.jpg 1695 2560 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-27 00:00:002020-12-14 19:52:0515 Digital Food Tools and Apps Every Restaurant Owner Needs to Know
10 Ways to Get More Phone Leads with PPC and CRO

10 Ways to Get More Phone Leads with PPC and CRO

April 25, 2018/in Sales and Marketing /by Wil Rivera

How to get more phone leads with PPC?

Doing business in this day and age has become more challenging as companies try to adapt to the fast-moving and ever-growing digital landscape. Lead generation, for one, has transformed and become more complex due to the new marketing factors that have sprung from the development of the internet and social media.

Today, instead of just sitting at a booth at convention or trade show for days at a time, marketers can simply request to have leads generated by a third-party vendor and sent their. And as businesses adapt, they come up with different ways to have lead generation strategies work to their advantage.

A popular strategy to look into today is phone lead generation via pay-per-click (PPC) and conversion-rate-optimization (CRO). Here, you’ll find 10 tips on how you can maximize phone lead generation from PPC and CRO.

1. Be ready to offer something more

Here’s the scenario: a visitor comes to your website, browses through your offers, chooses one, and proceeds to the form. While you can develop some winning online copy to entice your readers, you should remember that the goal is to persuade the customer that there’s more value in making a phone call. In order to do this, you should be ready to up the offer every time a customer successfully fills out an order form online. For example, you can offer a discount if they call the hotline in the next 10 minutes, or give them an exclusive freebie if they get in touch with a phone representative.

2. There should always be a call-to-action (CTA)

The biggest mistake most AdWords marketers commit today is being vague on the call-to-action. Your ad should briefly tell your customer what they’re supposed to do or focus on once they make it to your landing page. If your objective is to generate more phone leads, your CTA should reflect this. Make your intentions clear—convince them to call.

3. Make it easy for visitors to follow through on your CTA

What this means is to always make your CTA a click-to-call. While it is acceptable to simply publish and highlight the hotline number in your marketing copy, it will do your campaign wonders if you’ll allow your customers to just click on the CTA to directly make a call instead.

4. Track your phone calls

While this seems like a no-brainer, many marketers today actually skip this—big mistake. When aiming to increase phone leads through PPC and CRO, one of the most important things you should remember is to determine exactly how your previous phone leads contributed to your ROI. You can do this by keeping a record and assigning the numbers to different marketing channels you use.

5. Make sure there’s someone who will take the call

This sounds like another no-braine; but unfortunately, there are still businesses who put up ads with a call-hotline CTA that actually directs customer calls to voicemail. Customers are not going to waste time leaving you voicemail. They will call your competitors instead. So if you’re investing hard-earned money into ads, you might as well make sure you don’t waste them by bouncing off-hour leads. If your hotline can’t operate 24/7, consider scheduling your ad runs to take place only during business hours.

6. Establish hotline and brand identity connection

Your success in generating more phone leads via PPC and CRO is partly dependent on how customers perceive your hotline reliability. If you’re able to come up with catchy ads online or on television, for example, you should consider getting your hotline in on the hype by establishing a connection with your brand identity. Make the hotline part of the jingle lyrics, or include it in your logo. Making the hotline known not only streamlines your branding and phone lead goals; but it also lets the customers know that your number is official and is part of a credible enterprise.

7. Make your ads mobile-specific

Obtaining phone leads via PPC and CRO means you’re targeting customers who are on their mobile phones. While making ads mobile-specific doesn’t necessarily guarantee that it will only show up in mobile searches, it will nonetheless fine-tune your campaign by isolating your messaging. Moreover, it is important to note that mobile-specific ads are proven to have higher click-through rates (CTR) compared to catch-all ads. This means that you’ll get more prospective phone calls since you’re getting more clicks.

8. Re-target ads with phone numbers

Retargeting works by having your ads follow your site visitors through the cookies you plant on their browsers. What happens is that once they leave your website, these cookies follow them around the Internet silently observing their behavior. When you retarget ads with a phone number, you’re basically assigning a phone number to the ads you’ve set up for retargeting, which makes it easy to track and measure phone calls.

9. Apply Post Conversion Psychology

Sometimes, visitors will simply convert via form without giving you a phone call. In this situation, you need to provide motivation to your potential customer to give you a call, even though they’ve just converted through a form. An example of how you can do this is by letting the customer know that you’ve received their request for information and that you’ll be getting back to them shortly. You can then segue into mentioning your hotline as an option if they don’t wish to wait for you to reach out to them.

10. Make your ads mobile responsive

Lastly, marketing today goes with the understanding that you’re marketing to people who are always on their mobile phones. With this in mind, you need to make sure that your ad will deliver, whether they’re seeing it on a desktop or mobile device. If your ad won’t render properly on smaller devices, chances are customers will simply ignore it—or worse, they may even report it. And depending on how effective your design is, you can even double phone leads quicker than you think.

Author bio: Callum Mundine is part of the marketing team at oneegg.com.au. He is an Amazon marketplace & white hat link building specialist, and has launched multiple successful brands on Amazon.com. Callum like his eggs boiled.

https://kapitus.com/wp-content/uploads/2018/11/10-ways-to-get-more-phone-leads-with-ppc-and-cro-scaled.jpg 1492 2560 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-25 00:00:002018-04-25 00:00:0010 Ways to Get More Phone Leads with PPC and CRO
5 Unique, Eco-Friendly Small Businesess

5 Unique, Eco-Friendly Small Businesess

April 22, 2018/in Featured Stories, Operations /by Wil Rivera

There was a time when going green or leading a sustainable lifestyle was confined to the counterculture. A few eccentrics worried about their impact on the environment and tried to live a life that produced little waste, avoided harmful chemicals and overall was more eco-conscious.

But today, going green has gone mainstream.

We’re not talking about the fact that recycling bins or energy-efficient lights are commonplace. Its more than that. Going green makes financial sense for individuals and businesses.

Across the United States, major corporations are instituting green policies. From installing solar panels to implementing smarter waste management processes and updating their infrastructure, companies like Apple, Patagonia and even McDonald’s regularly make headlines about their eco-friendly practices.

But when it comes to realizing the potential of green business practices, small businesses are making some of the most important strides.

In celebration of Earth Day, here are five companies that have made sustainability part of who they are, and have had great success in doing so.

Alabama Chanin – Do good while looking good

By this point in time, you’ve probably heard of “farm to table”.  It’s based on the idea that knowing your food source is healthier, more sustainable and more ethical.

What if you took that idea to the fashion industry?

That’s the idea behind Alabama Chanin’s “seed to fabric” practices.

Since its inception in 2000, the company has been grounded in a sense of tradition, community and ethical construction.    All of their clothes are made with 100 percent organic cotton.  The company even takes it a step further by also using reclaimed and re-purposed cotton.

Their business model has been hugely successful, and they’ve developed a passionate clientele who want to wear great clothes produced with ethical, sustainable standards.

Galactic Pizza – Making sustainability fun

Residents of Minneapolis have become accustomed to seeing small, electric-powered vehicles buzz around the streets, driven by drivers dressed as superheros.

This is the signature look of Galactic Pizza, a local establishment that boasts of serving “planet-saving pizza.” Not only do they use biodegradable packaging materials, organic ingredients and ethically sourced meats, but a guy or girl in a superhero costume brings your delivery to your door.

Awesome? Yes.

reNature – Providing a solution to the problem of food waste

According to a report released by The Guardian, about half of all produce in the United States is thrown away. Altogether, the world throws away around 1.6 billion tons of food each year. That’s enough to cover all five New York City boroughs, as well as Jersey City and Newark.

Arizona-based reNature has created a process that allows complex microbial communities to break down food waste and create sustainable fertilizer. The advanced biotechnology they use effectively reduces the amount of foodstuff that goes into landfills, as well as diminishes the overall environmental impact of food waste.

In addition, they provide a potent, organic fertilizer that replaces petroleum-based fertilizers and restores the natural nutrient cycle.

Drip Café – Unlocking the potential of sustainable flavor

At the heart of this Delaware-based business is the idea of transparency. Customers know the farms they partner with, and they collaborate with local organizations and co-ops to deliver the best-tasting food in the most sustainable way possible.

As you might have guessed, their coffee isn’t exactly farmed locally. But, they do have a robust compost program for all coffee, filters and vegetable waste. Couple this with their in-house single-stream recycling program, and you have a business making a minimal carbon footprint.

 The result of these efforts is that, through their partnerships, the café is a deeply connected and integral part of the community. 

EcoGreen – A cleaner way to clean a car

Oklahoma is a state that lives off oil.  It isn’t exactly a place that comes to mind when you think eco-friendly.

What’s more, the business of auto detailing isn’t really an industry that screams “opportunity to go green.”

But if small business owners are anything, they’re a stubborn, determined lot.

Tulsa-based EcoGreen is a family-owned and -operated auto detailing shop that forgoes the harsh chemicals that are often involved in the process of making cars shine and sparkle. Their waterless car washing process involves using organic, biodegradable spray and reusable microfibers. The result? They save over 100 gallons of water per car wash.

Sustainable businesses and business practices are about more than saving the environment. They’re about coming up with innovative ways to do things differently. And that’s an area where small businesses succeed!

https://kapitus.com/wp-content/uploads/2018/11/5-unique-eco-friendly-small-businesess.jpg 1333 2000 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-22 00:00:002018-04-22 00:00:005 Unique, Eco-Friendly Small Businesess
5 Tips for Running a Lean Operation

5 Tips for Running a Lean Operation

April 17, 2018/in Operations /by Wil Rivera

[vc_row][vc_column][vc_column_text css=”.vc_custom_1526482987795{margin-bottom: 0px !important;}”]The best things in life are simple.

The same concept applies to running your business! Running a lean operation correctly is the most efficient way to foster growth without adding a ton of stress to you, your employees and your pocket book. The less moving parts needed to keep your business running efficiently, the better. If you feel your business is spiraling out of control, you’re tired of staying up all night just to get your work done for the day, or you feel like there is just way too much on your plate, it’s most likely because you’re trying to run a “flashy” operation, not a lean one.

The rule that small business owners must live by is innovate or die. If you aren’t consistently looking to make your business operate more efficiently, even in periods of expansion, you can’t expect your business to stick around for the long game. Regardless of the industry that you are in, these same rules apply. You must always be on the search for new ways to streamline your processes.

The good news is that achieving a lean operation is much easier than it may initially appear. Small changes will add up over time. Before you know it, your business will be back on track – minimizing costs and maximizing profits at every turn. Most importantly, you’ll be able to use the time you get back on establishing a healthy work-life balance.

How can you achieve a lean operation? Let’s discuss some tips and tricks you can use in your business to identify and remove unnecessary and wasteful processes. But first, it’s important to fully understand the meaning of a lean operation.

What is the ultimate goal of lean operations is to have?

The principles of “lean operation” were born in the manufacturing sector by Toyota in the 1980s. They were wasting far too many parts in their manufacturing process and decided to make a significant move: instead of building to meet specific sales projections, they began to manufacture vehicles as orders were placed.

Following these same principles, running a lean operation refers to removing unnecessary processes, products, or anything else in your business that may be causing additional financial stress. It’s all about keeping only the things that you need and getting rid of anything you don’t. Running a lean operation is a never-ending journey. It is not something you do one weekend.

The motto you need to commit to heart as a small business owner is “innovate or die.” If you aren’t innovating, one of your competitors is. Don’t be left in the dust, and consistently look for ways to improve and simplify your operations.

Tip 1: Make Time for Improvement

This first and most crucial step is to dedicate time to focus on finding operational inefficiencies. We recommend that you schedule time at the beginning of every month to sit down and focus solely on ways to innovate and improve your processes.

We recommend around 10% of your total working hours should be devoted entirely to this innovation process. It may seem like a lot, but using this time to focus on improving your business as you expand will pay off in the long run. Once you find the time to do it (maybe on days you know your workload is less) mark it on your calendar and hold yourself to it.

Tip 2: It All Starts with A Solid Strategy

Now that you’ve scheduled your monthly operational assessments, you must come up with a strategy to make the required changes each month. This is the time to set goals for your business—tangible financial metrics to measure your progress.

Do you want to increase sales without hiring additional employees? Or would you like to automate certain aspects of marketing your business, freeing up time for you to focus on other areas? Whatever your goals are, write them down and hold yourself to them.

Tip 3: The Pareto Principle

Also commonly referred to as the 80/20 rule, the Pareto Principle created by Vilfredo Pareto in 1906 after he noticed that 80% of property in Italy was owned by 20% of the population. He then began observing this same pattern in almost everything. The principle specifies “an unequal relationship between inputs and outputs. [It] states that 20% of the invested input is responsible for 80% of the results obtained,” according to Investopedia. Obviously, this principle is especially applicable to business operations.

Based off this principle, the Pareto Chart was created. The chart is a great way to visually represent which 20% of inputs are responsible for 80% of the outputs. It is a hybrid between a bar graph with a line plotting the percentage each of the inputs makes up. The y-axis of the chart is for frequency, and the x-axis is for your inputs. It can be a little tricky to figure out at first, but once you have a solid understanding, it can be incredibly useful in finding the snags in your operation.

Once you start thinking with the 80/20 mindset, you will immediately start to notice the biggest sources of your problems. It could be that one employee is responsible for 90% of the accounting errors, or that two clients are responsible for 80% of your sales.

Tip 4: Improve Efficiency from the Bottom-Up

Changing your overall systems isn’t something that should start at the management level. Instead, your most significant improvements in efficiency should begin on the front-lines of your operation – with your outward facing employees and the day-to-day processes they follow.

It is also important to empower your employees to make suggestions instead of ruling with an iron-fist approach. Your employees are the ones that work every day doing the same tasks, helping customers, and making sales. If they have an idea of how their job could be more efficient and save them time, take the time to listen to them and be flexible.

Give every reasonable idea a chance, and you might notice huge effects on the amount of time you spend managing, the number of sales they’re making, and how much less stress you have knowing your employees are working in a system they helped to create.

Tip 5: Cut Out ANY Inefficiencies

We get it – your business is your life. You’ve spent years coming up with the perfect product or service; dedicated vast sums of capital to getting it off the ground; and (most important!) your time and energy to make it work. Making changes to your business can feel like you’re dismantling your livelihood. However, to make your business operate more efficiently, you’re going to have to rip off the band aid.

Nothing is sacred in your operation. It doesn’t matter if you’ve invested hours in coming up with what you believe to be the perfect financial reporting system—if it isn’t working, get rid of it.

Making your business thoroughly efficient is a never-ending journey and is a constant balancing act of managing existing processes and finding new ways to optimize them. As you grow, continually optimizing your operations will become even more critical to your business’s success. A larger business can make it more difficult to control every operational aspect and you might need to seek out expert advice from industry leaders. Whatever the case may be, always be on the lookout for new ways to streamline your operation. This will lead to a healthier bottom line, less financial risks, and new core company strengths.[/vc_column_text][/vc_column][/vc_row]

https://kapitus.com/wp-content/uploads/2018/11/5-tips-for-running-a-lean-operation.jpg 1414 2120 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-17 00:00:002018-04-17 00:00:005 Tips for Running a Lean Operation
5 Examples of Great Company Culture

5 Examples of Great Company Culture

April 16, 2018/in Human Resources /by Wil Rivera

[vc_row][vc_column][vc_column_text css=”.vc_custom_1526483419480{margin-bottom: 0px !important;}”]

How can you improve company culture?

Small business owners tend to think a lot about their company culture. In fact, they probably think about it a lot more than presidents or owners of larger companies.

There are several reasons for this. On a personal level, small business owners tend to be more involved with the day-to-day happenings of their company. They have their boots on the ground and directly interact with employees. That is, the culture of the company directly affects them.

On a more practical level, it’s in their interest to cultivate a culture that inspires and supports employees. They may not be able to compete with larger corporations when it comes to pay or benefits, but they can create a culture that attracts top talent and keeps them around.

From an employee perspective, 53 percent of employees say that a greater work-life balance and personal well-being is “very important,” according to a Gallup poll. According to another survey, 80 percent of millennials report that a highly flexible workplace has a very/fairly positive impact on their work-life balance.

For employers, a strong culture means a more engaged workforce. With only 16 percent of employees reporting that they felt “connected or engaged,” it’s in the best interest for a company to strive to create a culture that engages their workers.

This is especially true for businesses with a small number of workers.

How you set out to define and shape your workplace depends on the needs of your employees and your business goals. Companies that foster positive workplace environments have one thing in common: They all do it differently!

That being said, it does help to learn from those who have mastered this particular art. In these examples, it’s likely that you will find an idea or two that could have an impact on your culture and improve your overall business.

1. The icon of workplace culture: Google

We admit that it’s something of a cliché to cite Google as an example of a great place to work. Perks like table tennis, beanbags, nap rooms, multiple cafeterias serving up free gourmet food and yoga classes are legendary. You might have some beanbags in the office, but as a small business owner, how can you possibly compete?

While you might not be able to provide the same material comforts and goodies, you can take a cue from Google’s workplace spirit: Expect the most from your employees, but at the same time, trust them. Offering them perks and time to relax will make work seem less like work. At the same time, employees should know what’s expected of them. This combination helps bridge the gap between work and life, creating a more engaged workforce and greater employee loyalty.

2. Creating connections at Zappos

Not too many companies have such a fun culture that they offer to bring in groups to tour their offices. Zappos does. But it’s not just ball pits and quirky art that make for a great company culture. Tony Hsieh, the CEO of Zappos, doesn’t have an office that takes up an entire floor or is behind a wall of security. He sits in the call center, right alongside those listening to customer complaints and trying to figure out how an order got messed up. In fact, every new hire is required to work in the call center for four weeks. The hotshot with a freshly minted Harvard MBA interacts with a high school dropout. This effectively breaks down the hierarchy, allowing them to build honest relationships and keep lines of communication open.

3. Flattening hierarchy at Evernote

Through its Officer Training program, employees at Evernote sign up to learn how everyone else does their job. Part of this training involves attending two additional meetings each week, in a department they don’t work in. Those in Officer Training absorb the information, ask questions and become more involved in the company’s overall operations.

4. A wild experiment at Treehouse

The world of tech startups is a notoriously fast-paced, stressful environment where burnout is high and competition stiff. As CEO of Treehouse, an educational site where people can learn to code from any number of courses, Ryan Carson had firsthand experience of this crushing culture. So he tried something that many people would call foolish: He implemented a four-day work week. The idea is simple: More time doesn’t mean more productivity. Employees who are not squeezed are more likely to have those epiphanies that can bring the project, or the company, to the next level.

5. Putting employees first at Publix

When you think about working at a grocery store, the words “loyalty” and “ownership” don’t exactly come to mind. But the Florida-based supermarket chain Publix has created a culture that revolves around employees. Full-time and part-time employees are given stock options that increase the longer they are employed. Their Publix careers site is full of resources to help employees grow in their careers. A huge inspiration for this is the fact that President and CEO Todd Jones began his Publix journey as a part-time bagger. The result? Among full-time employees, Publix has a less than 5 percent voluntary turnover rate and is the largest employee-owned company in the world.

A great company culture doesn’t just happen. It can take some time, but with a dedicated vision and leadership, you can build a culture that makes employees feel valued, and excited to come to work and further your company’s mission.[/vc_column_text][/vc_column][/vc_row]

https://kapitus.com/wp-content/uploads/2018/11/5-examples-of-great-company-culture.jpg 1414 2121 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-16 00:00:002018-04-16 00:00:005 Examples of Great Company Culture
Does My Small Business Need Google AdWords

Does My Small Business Need Google AdWords

April 13, 2018/in Sales and Marketing /by Wil Rivera

Why should you use Google Advertising for small business?

Well, do you ever wonder how many people a day search for the product or service you offer? Google AdWords can help them find you first.

The simple answer is, probably a lot. The big question for small businesses is how to place at the top of the search results. Unfortunately, everyone wants to be on the first page of Google’s search results. That’s why the big international companies have teams of SEO experts with experience and resources that are beyond what most small businesses can afford.

The good news is that small businesses can take advantage of Google AdWords and get to the top of the search results and right in front of the eyes of someone who just might be looking for what you’re selling.

Google AdWords levels the playing field. It allows you to get to local customers and on top of search results.

Like many things in the tech world, AdWords can seem intimidating at first. But it’s really not that complicated. To dispel some of your apprehension, here’s a quick guide for how it works.

Set a budget

Your AdWords journey begins with setting a budget. This is an important measure that will regulate your campaign and prevent you from spending too much or too little.

Research keywords

Researching the right keywords is the cornerstone of a solid AdWords strategy. You want to get into the mind of a potential customer and think: What phrases and words pertain to my business? What words describe the services I offer? Tools like Google’s Keyword Planner allow you to see search volume and determine which terms are most popular. Finding these key words and finding the ones with a high search volume will do more than just help you show up in results, it will get your ad in front of the right consumer.

Decide on the right match

You’ll need to select which kind of keyword match to use for your ad. This helps control which kinds of searches can trigger your ad. Without going into the fine details, it’s safe to say most small businesses will want to select a broad match. This casts a wide net so that misspellings, related phrases, synonyms or other relative variations of your key word will trigger your ad to appear.

Bid on keywords

The way you generally pay is by Cost Per Click, or CPC. Each time someone clicks on your ad, you pay Google, with costs ranging anywhere from $.05 or $50 (yes, some words like “lawyer” and “business services” do get that expensive!). You pay more for keywords that receive a high amount of search volume, or that are in a more competitive category. To stay within budget, you can automate things so that once you reach your daily budget, your ad stops appearing in searches.

Targeted geographic area

Many small businesses aren’t going after a national customer base. You can put settings in place so your ad only appears in searches limited to the geographic areas where you do business.

AdWords takes getting used to, but if you invest some time in it, you’ll find you have a very powerful marketing tool.

Want More? Here are “Local Search Engine Optimization Tactics for your Small Business.”

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4 Common Challenges to be Aware of

4 Common Small Business Challenges After 5 Years in Business

April 11, 2018/in Operations /by Wil Rivera

What are common challenges of a small business owner?

Most small-business owners are aware of the one sobering common challenge that most small businesses don’t survive longer than five years.

Those who set out on the difficult but rewarding path of following their dreams and trying to make a business out of their passions aren’t usually scared off by statistics. But when you come up to this milestone that once loomed as a daunting barrier, you probably breathe a sigh of relief.

You’ve come a long way, but at the five-year mark, there are still plenty of challenges to be had.

These four factors often emerge as new challenges around the five-year mark.

1. Staffing issues

This is one very common challenge. It’s often the case that when starting out, small business owners hire talented individuals who are quick on their feet and can grow with the business. After several years in business, most are confident in their vision and in the direction they want to go. Having gotten this far, many business owners are looking for a more specific set of skills. Managing a larger number of employees with a range of skills can turn into a new challenge; it may even necessitate an HR person.

2. Growing and maintaining a customer base

By now you surely realize that it truly is all about the customer. Customers are what make your business. But just as you were once the new game in town, so too will new competition, headed by eager visionaries like yourself, emerge. You may find keeping customers loyal to be just as a common challenge as attracting new clients. And you need to do both!

3. The need for more specialists

Many small businesses benefit hugely from municipal commerce services that offer free financial and legal advice. However, after five years, you’ve probably grown to the point where you need much more than free advice. You may have to retain a lawyer, hire an accountant to manage cash flow, an IT team and, as we mentioned above, someone who can handle HR issues. No doubt these are all signs of growth and prosperity, but they also require more management, space and resources.

4. Planning the next move

How ambitious are you? What were your goals when you started out? Sometime around the five-year mark you’ll want to take a step back and evaluate these fundamental questions. You may wish to expand, to open another location or do business in a wider geographic area. A lot of risk went into starting your business, and more risk may follow, but ultimately, that is part of the thrill and reward of running a small business.

While these four factors are challenges, they’re nothing you can’t handle. In fact, they can best be thought of as steps (and there will be plenty of big steps) you need to take to get your business to the next level.

Haven’t reached your 5 year mark yet? Well, here are 4 common challenges to be aware of after 1 year in business.

https://kapitus.com/wp-content/uploads/2018/11/4-common-challenges-to-be-aware-of.jpg 1414 2121 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-11 00:00:002018-04-11 00:00:004 Common Small Business Challenges After 5 Years in Business
The Pros and Cons of 9 Restaurant Location Types

The Pros and Cons of 9 Restaurant Location Types

April 9, 2018/in Featured Stories /by Wil Rivera

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Do you decide on a restaurant location before or after the entire concept?

Restaurants involve both arts and science. Many of the decisions involving their creation and operations are driven by emotion or an artistic sense of what will appeal to the public and drive the success of the venture.

Most people have an idea of what they want their restaurant to be long before they find a potential site. Unfortunately for many of them, they are not willing or capable of making the changes that their market calls for. It is far easier to be a good matchmaker than back peddling a year or two down the road to re-engineer your concept. If you are totally set on a specific concept / menu, make sure you do your market research and ground work thoroughly before committing to a location.

Your concept / menu and brand are your business drivers. If people are attracted to what you are offering in food, service, ambience etc., your concept / menu should be strong enough to consistently attract patrons to fill your seats. It is your restaurants soul. If it doesn’t fit the market you are considering – move on.

Who is your customer?

Most restaurateurs have a fairly good idea of the type of restaurant they wish to open, even before they have a location. Rarely does it evolve the other way. Occasionally a more seasoned operator might find that one outstanding spot and create the right style of restaurant to fit that particular location.

In any case, before you do anything you need to answer the following questions:

  • Who is your primary target audience?
  • Who is your customer?
  • What is their price point?

Having definitive answers to these three questions is the key to the success of your new location.

Is it a young tech professional market? Hipster urbanites into eclectic funky places? Young families with mortgages seeking places that they can bring their kids? High income executives seeking more upscale environments? Baby boomers downsizing in a golf community? Whatever the market is – establish a clear vision of who you are trying to attract and serve. They may not be your entire customer base, but this will be the primary driver of sales.

Who lives and works here?

With the vision of your primary target audience upfront in your mind, you can begin the search. An old restaurant site search standard states – “85% of your patrons will come from no more that 3 to 5 miles from their bedpost”. People will eat out more in close proximity to where they live and work.

When people are in transit, opportunity and accessibility will drive dining decisions as evidenced by diners and other quick serve restaurants popping up along major thoroughfares and highways. It is more about pass by traffic than it is about who lives there.

Decide what is most important to you?

Did you stumble across what you believe to be a killer location without consideration for the target market or specific restaurant concept? Are you married to a single concept / menu that fits your skill set? Is it more important to be located in the new hot neighborhood or are you seeking population density or a certain income demographic profile? Is your budget the biggest consideration?

Make sure you get your priorities clear, because once on the hunt, emotions often take control of reason and many buyers find a thousand reasons to justify a really bad decision.

What type of location best fits your vision?

9 Advantages and Disadvantages:

1. Urban Commercial / “Downtown” – Primarily commercial neighborhoods. Usually in a major metropolitan area surrounded by offices with little or no residential zoning.

  • Advantages – strong demand generators such as offices and retail. Potentially good lunch and early dinner business. Could be a great Monday through Friday business. Depending on the city, you might even get more favorable rents.
  • Disadvantages – less local traffic because of light residential component. Serious drops in traditional dinner business and on weekends, vacation periods, holidays etc.

2. Urban Mixed Use / “Uptown” – Greater residential component. Mixed residential, commercial and sometimes offices. Smaller businesses and local shops may be the only demand generators.

  • Advantages – stronger dinner business and late night business with ability to build regular clientele. High concentration of urban apartment dwellers.
  • Disadvantages – less commercial / corporate office traffic. Lunch can be extremely tough in these areas.

3. Central Business District (CBD) / Retail Corridor – most often in a suburban setting. This is where everyone in town comes to shop and recreate. Think of this area as the “Town Center”.

  • Advantages – Often has strong local traffic. Area filled with demand generators. A true destination for residents of surrounding real estate. Usually a center for retail, entertainment and other restaurants. Clusters of restaurants provide shared exposure to market and offer diners variety and increased frequency in the area.
  • Disadvantages – Traditional retail is experiencing heavy challenges with decreasing traffic and competition for internet retailers. Heavy restaurant competition might not be advantageous if too many similar concepts compete for limited dollars. These locations are subject to community business fluxes such as school vacations, holidays, bad weather etc. Lunches will very often be soft and the vast majority of sales will be derived on weekends. Also, very often the cost of real estate may be artificially high due to limited availability of space and restrictive zoning.

4. Regional Mall – Most often a recognized stand-alone – a broad market region that attracts customers from a wide radius and offers heavy variety of retail, entertainment and restaurant options.

  • Advantages – Originally these locations offered high foot traffic and concentration of customers seeking to spend considerable time at the location. The traditional retail environment is changing and compressing and they no longer attract the same traffic as in years past. Today the primary drivers of traffic to regional malls are very often the restaurants and entertainment venues like movie theaters. Clusters of restaurants provide shared exposure to market and offer diners variety and increased frequency in the area. Competition is usually restricted (ie. Only one Italian restaurant or steakhouse permitted). Plenty of parking.
  • Disadvantages – Dying traditional retail traffic. High cost for rent, common area charges and build out continue despite recent developments in retail contraction. Independent restaurants are forced to compete against well-financed national chains. These locations are subject to community business fluxes such as school vacations, holidays, bad weather etc. Typically the majority of sales will be derived on weekends. Operators are subject to strict mall operating rules governing hours of operation etc.

5. Big Box Retail / Freestanding Pads – Big draw retailers and discount houses like Costco and Walmart that attract regional car traffic but very little foot traffic. Freestanding pads in front of these locations are primarily the domain of national restaurant chains and high volume independent regional chains / operators.

  • Advantages – Big foot print. High exposure to highways and vehicle traffic. Big boxes are demand generators that give visual exposure to restaurant. A cluster of restaurants on pads offers greater traction. A true destination for residents of surrounding real estate. Competition is usually restricted. Plenty of parking
  • Disadvantages – Often have a high cost for build out and rent, common area charges. Deals for pad sites are typically for land leases requiring the operator to pay for the build out of the facility as many landlords have eliminated or reduced their contribution to tenant improvements even for highly qualified operators. If the developer / owner of the complex agrees to pay for build out with cost recovered through future rent payments, escalations can crush the long-term viability of the restaurant. High demand for these locations from well organized national chains and franchises make it difficult for some independents to compete.

6. Strip Center Retail – These smaller clusters of retail stores, restaurants and service providers like banks, supermarkets and Post Offices are built in line to address the needs of local communities.

  • Advantages – If tenant mix is good it draws people to the location for multiple reasons. Offers higher visibility as a destination for residents of surrounding area. Competition is usually restricted. Parking is usually positive. Rents are generally competitive.
  • Disadvantages – Most favorable location in many strip centers are the “end caps” otherwise visibility and logistics might be compromised. Tenant mix is vital to generating foot traffic. Poor mix results in negative perception of center with negative spillover on the restaurant. Parking may be at a premium with restaurant competing with other businesses for parking spaces.

7. Non Traditional Outlets / “Hermit Crabs” – these are anything from concession stands in food courts to snack shops in gas stations, to rest stop eateries on highways, to corporate dining rooms, or lunch rooms in office complexes.

  • Advantages – Captive audience. Limited hours of operation. Often little or no rent as an amenity to the building. Facilities often managed and maintained by sponsor / landlord.
  • Disadvantages – Little outside exposure to customers except in the case of rest stops etc. Limited hours compress your flexibility to build additional day parts for business.

8. Seasonal Operations – these can be anything from restaurants that operate at ski resorts to waterside with outside dining. These restaurants can experience radical business fluxes and are totally dependent on seasonality.

  • Advantages – High traffic in season. Local demand generators build solid market base. An operator can earn a solid return for the year within a few months of operation.
  • Disadvantages – Limited prime trade time presents considerable risk particularly if area is weather dependent i.e. if there is no snow at a ski resort one winter, or it rains every weekend at an ocean side resort town in summer. Operator very often must pay rent all year even if operating for only a few months a year. Building a new staff every year is difficult and expensive. Consistency is often in jeopardy from year to year.

9. Specialty /Ambience Driven / Charm Locations – unique restaurants that offer ambience as a primary motivation for customers. Quaint country inns, roof top restaurants with dramatic views, restaurants on cruise boats etc.

  • Advantages – Traffic is driven by the location / atmosphere making execution important. Very often the special occasion restaurant of choice. High recognition as supported by the unique character of the restaurant.
  • Disadvantages – Usually not the “everyday” restaurant, therefore has limited market. Most often a special occasion or recreational restaurant. Physical character of restaurant may not be strong enough to sustain interest of customers. Might be out of the way and if it isn’t supported by additional demand generators, it may not be viable.

Check out even more on how to improve your restaurant with “11 Best Ways a Restaurant Can Go Digital.” [/vc_column_text][/vc_column][/vc_row]

https://kapitus.com/wp-content/uploads/2018/11/the-pros-and-cons-of-9-restaurant-location-types.jpg 1414 2121 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-09 00:00:002018-04-09 00:00:00The Pros and Cons of 9 Restaurant Location Types
7 American Local Breweries and Their Owners

7 American Local Breweries and Their Owners

April 6, 2018/in Featured Stories /by Wil Rivera

Where are the best local breweries?

All around the country, old warehouses, abandoned auto repair shops and industrial sites are being flipped into the hippest, most happening places in town. Local breweries, serving up a unique array of ales, IPAs, stouts, porters, lager and other varieties of beer have changed the way Americans drink — and think — about beer.

The explosion of local breweries is not just a triumph of taste. It is a triumph of the small business mentality.  It is a triumph of that gusto to create a better product and disrupt an industry, no matter how entrenched it might be.

Just think, a little more than a decade ago, American beer was considered a pale, watery swill pumped out by a few oversized brewing companies who weren’t too interested in changing their product.

Now, there’s no way to pinpoint just what American beer is. It’s a delicious patchwork of local flavors, brilliant brew masters and passionate brewery owners.

Every microbrew has a story. To celebrate National Beer Day on April 7, let’s take a quick road trip across the country and meet the owners of seven of the coolest local brewhouses.

1. The Ale Apothecary, Bend, Oregon

Let’s begin in the Pacific Northwest, where microbrews were a thing before microbrews were a thing. At the edge of the Deschutes National Forest, Paul Arney is bringing historic brewing methods to the modern world. Nearly every step of the process is done in wood — the mashing, fermentation (primary and secondary) and aging. He takes his devotion to his craft to an extreme, and thousands of beer lovers thank him for it.

2. Bad Weather Brewery, St. Paul, Minnesota

Growing up in Minnesota, you get used to all sorts of weather: snow, lightning, tornadoes, freezing rain and sometimes – between the May blizzards and nine months of winter – a few sweet days of sunshine. Founders Joe Giambruno and Zac Carpenter wanted to brew beer that had the range and unpredictability of the weather in their home state. They got started sharing a space with a couple of other breweries, growing their reputation until they attracted investors and were able to open a taproom. Like many, Zac worked at a corporate gig before fleeing to the world of beer; and Joe, well, he was studying puffins in the North Atlantic. Turns out puffins are not as interesting as beer.

3. Wicked Weed Brewing, Asheville, North Carolina

When Walt and Luke Dickinson decided to up their home-brewing game and turn it into a business, they had to reckon with the fact that they weren’t the only game in town. To woo skeptical investors, they made the decision to offer unique varieties of Belgian and French brews, along with some West Coast styles that weren’t being poured around town. Several years into the game and they’ve pushed this business model further, opening the Funkatorium, the East Coast’s first sour-and-funky-beer-dedicated taproom.

4. Monday Night Brewing, Atlanta, Georgia

Most people don’t go to a Bible study group expecting to start a brewery. But that’s what happened here. Someone had a beer brewing kit. So, one Monday, four guys from the Bible study group brewed some beer and made a tradition out of it. They started inviting friends and family over for brewing and beers every Monday night, and after almost five years of doing this, they brought their beer to market and opened a great taproom.

5. Great Lakes Brewing, Cleveland, Ohio

In 1986, when brothers Pat and Dan Conway opened up shop, it had been years since the last production brewery had closed in Cleveland. What’s more, they were in a run-down part of the city and the odds were stacked against them. Their success is evidence of the ripple effects small businesses can have in a community. Now, the Ohio City neighborhood where they started is one of the trendiest parts of town, and their business is an established part of the community.

6. Tannery Bend Beerworks, Napa, California

In recent years, people have been treating beer like they treat wine, pairing it with the right food and noting the flavor profile. That’s especially true in the heart of America’s wine country, Napa Valley. Inspired by local ingredients, the brewery was founded by two childhood friends, Matt Cromwell and Tyler Rodde. With the help of Lauren Duncan Rodde and Mike Schneiders, they opened their doors a little over a year ago. They intent on making Napa known for its beers as much as its wine.

7. New Glarus Brewing, New Glarus, Wisconsin

Home to some of the biggest, most recognized names in the industry, Wisconsin has brewed tens of millions of barrels of beer. But none have been so treasured or have inspired such a cult-like following as New Glarus beers. Owners Deborah and Daniel Carey started the phenomenon with copper kettles that were slated to be demolished. Now in its third decade, New Glarus has established itself as a major destination for “beer pilgrims,” drawing an estimated 150,000 people a year to its facilities in small-town Wisconsin.

There are hundreds of other breweries across the country for beer lovers to enjoy. Each one is an example of how small, locally operated businesses can change an industry.

Check out even more family owned businesses in different cities with our “Mom & Pop Series.”

https://kapitus.com/wp-content/uploads/2018/11/7-american-local-breweries-and-their-owners.jpg 1448 2071 Wil Rivera /wp-content/uploads/2020/03/Kapitus_Logo_white-2-300x81.png Wil Rivera2018-04-06 00:00:002020-12-14 20:11:477 American Local Breweries and Their Owners
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