Make one meeting or call every day a walking meeting

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Here are some of the benefits of making one meeting each day a walking meeting.

By increasing the amount of time you spend walking by 30 minutes each day, you may enjoy many short-term and long-term health benefits, including improved mood and lower risks of developing certain diseases according to Prevention magazine. If your initial reaction is, “That sounds great, but I don’t have an extra half hour per day to exercise,” you’re wrong! You can make your time work twice as hard for you by walking while you’re on a conference call. This hack can work especially well for calls where you need to participate but don’t need to be in front of a screen.

Another great way to benefit from daily walks is to share it with a colleague by scheduling a walking meeting. Instead of talking around a conference room table, book 30 minutes to walk around a nearby park or down the street. The fresh air and change of scenery might even lead to your next creative breakthrough.

When Rebranding, Define Your Target

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Here is what you should consider when rebranding.

When you’re rebranding your business, take the time to get very detailed about who you’re targeting as an ideal customer. If you don’t, you could waste time, money and effort creating products, services and a brand that doesn’t resonate with anyone.

Before doing anything, ask yourself why you are rebranding? How do you want your current customers to respond? Do you want more business from your existing customers, or are you targeting a new group of customers entirely? In some cases, businesses rebrand when their analytics and marketing data reveal a subset of “surprise customers,” individuals who don’t fit the buyer personas of the original marketing campaigns and branding strategies.

Create a thorough, detailed, specific buyer persona for your new brand. This will help you make more efficient decisions around colors, language, and style of your revised brand.

Create an Online Review Funnel to Address Concerns BEFORE a Bad Review Gets Posted

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Below are some considerations when creating an online review funnel.

What are the benefits of a review funnel?

A review funnel helps you identify customers with potentially negative feedback and address their concerns before they may post a bad review online. It can also encourage customers to share kudos publicly as positive feedback.

One way to create a review funnel is to send out an email following a customer interaction, asking the customer to rate their transaction from one to five stars. If they choose four or five stars, you can ask them to write an online review. If they choose three or fewer stars, you can instead ask them to share feedback. This can help you respond to that customer one-on-one and hopefully rectify the situation.

If you don’t have the internal resources to automate your review funnel, consider third party providers like Grade.us and ReviewBalance.

Reach Your Health and Fitness Goals – Even With a Busy Schedule

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These are some ways you can improve your health and fitness goals with a busy schedule.

Making improvements to things you’re not tracking is difficult. Data is power, and one of the fastest and easiest ways to increase your activity level can be by monitoring it. Invest in a Fitbit or other fitness tracker and wear it every day. Not only will you get instant feedback on your progress and your goals, but the social connection with friends can also help keep you accountable.

As a bonus, many fitness trackers also record your sleep. Sleep is a critical component of overall health — especially for overworked entrepreneurs. Getting enough sleep may help everything from an improved memory to heightened creativity. Taken together, tracking your movements and your sleep can give you a great snapshot of your day-to-day health.

Once you’ve established a baseline (about a week), look for ways to make incremental improvements until you reach your goals.

Implement a Text-to-Join Campaign to Increase Email Subscribers

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What’s better than having a customer’s email address? Having his or her email and cell phone number! Increase the circulation of your email blast and start a text list by inviting customers to sign up for your email blast via text message. There are a variety of services that offer affordable services to implement a texting promotion, including Join By Text and Textiful, that can have an email promotion up and running in a matter of hours.

Instant gratification is big in the world of text-to-join offers, so consider offering an incentive for customers to join. [[make “offering an incentive” a hyperlink to the first hack]] If you want to go a step further, ask customers to also provide their date of birth. Then, you’ll be able to send custom offers with a “Happy Birthday!” message. You can also get creative with your offers. Lots of businesses send “Happy Birthday!” message, but few send “Happy Half-Birthday!” messages. Consider sending a “half birthday” (that’s the date that falls six months before and six months after a birthday, for non-celebrators!) offer allowing customers to save half off one item.

Increase Your SEO Results by Linking to High Authority Blogs

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Here are some of the ways you can improve your websites SEO results.

Link your blog posts to high authority sites that are reputable when you need to cite references and data points — and you could superpower your own search engine optimization strategy.

The next time you have an idea for a blog post, type a keyword or headline related to the blog post topic you’ll tackle in Google. It’s good to see when reputable sites appear in the first three pages of the search results. Then you can consider whether the content that site has already published could be a reference you can link to in order to support or expand upon concepts or ideas in your own blog post. (Be careful not to duplicate any content).

You’ll give the reader peace of mind that you’ve researched and sourced the facts and ideas in your post appropriately. While presenting your own unique content as well. According to search engine optimization studies, a consistent link strategy to high authority sites could help boost the search engine rank of your own site.

Speaking of which did you know, according to a 2017 webspand study, 75% of marketers say SEO is content creation.

Considerations When Rebranding Your Business

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Here’s what to consider when rebranding your business.

When you’re rebranding your business, the last thing you want to do is to start using a logo, tagline, or even a new business or product name that legally belongs to someone else.

To avoid costly legal woes, don’t even start making logo or tagline changes until you make sure you aren’t committing copyright infringement. Try doing a search through the United States Patent and Trademark Office (USPTO) website. You have the option of searching the USPTO’s database of registered trademarks and pending applications to find marks that could prevent registering your new logo, business name or tag line.

Make the Switch to Daily Cash Flow Reconciliation

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Why should you switch to daily cash flow reconciliation?

When you run a business, you’re likely juggling multiple tasks at once and reconciling your accounts can easily slide to the back-burner. By the time you get around to it, you may have a mountain of receipts and invoices to wade through.

Reconciling your cash flow on a daily basis, versus doing it weekly or monthly, can help to avoid unnecessary headaches. With daily reconciliation, it can be easier to spot errors and therefore be able to address them right away, rather than trying to deal with them weeks after the fact. This can take just a few minutes a day instead of a few hours at the end of the month. And it can give you granular visibility into what’s effecting your business.

Score Points with Your Business Clients by Throwing Them a Party

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Here is why you can score some points by throwing your business clients a party.

This hack works for B2B and B2C businesses alike. Customers enjoy mingling with each other and appreciate your business going out of the way to spoil them. Not only will you get valuable face time with key clients, but you can also score points by making mutually-beneficial introductions among your clients.

Many small-business owners think only about the party itself. While those details — venue, food, entertainment, etc. — are admittedly important, the pre- and post-event communications are just as critical. Make sure you nail the pre-party communication by getting your invitation just right. Your guests should all feel like VIPs, so make sure the invitations fit the bill. Likewise, a post-party thank-you note (either electronic or physical) should be sent to every attendee, thanking him or her for attending. Make your mixers an annual event (or bi-annual, if you’re in retail), and after a couple of years it can gain a reputation as a can’t-miss event customers look forward to all year.

Cut IT Costs by Keeping Peripherals

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Here is a simple but effective way to cut IT costs.

When replacing old equipment, look at items which make sense to keep. Many businesses choose to replace a desktop computer but keep the monitor, for instance. You can store a few extra monitors to replace the ones that might malfunction. Instead of purchasing both a desktop and laptop for your in-office employees who sometimes travel, consider docking stations for employees to allow them to connect their laptop to necessary peripherals while at work. This can help to cut IT costs over time, and have a positive impact on your business in case of emergency.

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