Today’s libraries offer much more than books and quiet spaces. Many have transformed into dynamic community hubs equipped with resources and services well-attuned to the needs of small business owners. Let’s explore how your local library can support and strengthen your business journey. 

Free Access to Industry Databases and Market Research 

Many public libraries in the US offer free access to valuable databases and research reports that would otherwise cost businesses hundreds — or even thousands — of dollars. Platforms like Business Source Premier, D&B Hoovers and Reference Solutions (formerly ReferenceUSA), commonly available at libraries, offer cutting-edge information on market trends, industry reports and even comparative analyses. This means that a small business owner can freely access the same data that large competitors often depend on. 

For example, imagine a small business owner looking to expand their market. Reference Solutions offers up-to-date information on potential competitor strategies, current market conditions, and even potential customers. By accessing insights from a library database, small business owners can make more informed decisions, supported by credible and relevant industry data. 

Business Workshops and Training Classes 

Many libraries host workshops and classes designed especially for business owners. These cover everything from how to start a business and write a business plan to marketing strategies, financial literacy and legal advice. Even better — if your library doesn’t offer the type of workshop that you are looking for, ask for it! Librarians are community-driven and often willing to organize new workshops or bring in new speakers based on community demand. 

Networking Within Your Community 

Library-hosted events and workshops are also an excellent way to connect with other local business owners. Getting involved at your local library is a great way to spark new business partnerships and gain referrals, while increasing your visibility within your community. 

If you have an expertise or skill that could benefit your community — whether it’s in marketing, accounting, or another field — consider hosting your own workshop on behalf of your business. Not only is this a great way to give back, but it’s also an opportunity to engage with potential customers and even build your local reputation. 

Free Meeting Rooms and Business Tools 

Need a place to meet clients or host a team brainstorm? Many libraries offer reservable meeting rooms with access to equipment like whiteboards, projectors, computers, printers and Wi-Fi that some small businesses don’t have access to otherwise. For businesses operating on a lean budget — or just looking for a change of scenery — library spaces provide a professional environment for little to no cost. 

Marketing and Community Visibility 

Making a positive impact on your local community is a key ingredient for small business success, and one often overlooked way to connect with your community is through your local library. In addition to hosting and attending workshops, libraries host a variety of events that can help connect your business with local residents who have the most to gain from your services. 

Libraries often have community bulletin boards and online platforms where you can promote your business for free. Consider offering discounts or special promotions for customers who mention seeing your business through a library event or advertisement. 

Access to Pricey Tools and Technologies 

Many libraries offer access to tools and technologies that small businesses can test out before deciding to purchase. For example, many major city libraries offer access to 3D printers and expensive software that you can experiment with for free. Rather than investing in pricey technology and gambling on its value, you can test these tools in a low-risk environment — often with experts on hand to help. 

Using Libraries for Growth 

Libraries have evolved to meet the changing needs of their communities, and small business owners stand to gain a lot by tapping into these resources.  Your local library likely offers access to resources and tools that you can take advantage of right now.  

And if it doesn’t? Ask! Librarians are there to help you, and they often have the flexibility to develop new offerings based on what people need most. So, the next time you are looking for business support, consider your local library. It could help you grow your business and your impact on your community.