When faced with the question of how to market a small business, there is no shortage of possibilities. At a loss for where to start? Check out the six top marketing strategies for small businesses.
Your online presence dictates how potential customers view your business. So, it’s essential to have quality website design and content. Websites need to be aesthetically pleasing, consistent, user-friendly, and fast. They also need to quickly showcase a company and its products. This can be easier said than done.
Think that your site could use an update? Check out these seven tools to improve your web design.
Email marketing allows a business to provide regular updates to their fan base. This can include promotions, business updates, and other exclusive offers.
Before getting started, make sure to know the basics. There are laws governing how to set up campaigns to prevent spam and phishing schemes, so gain a complete understanding of them before sending any emails. Even small mistakes can send a campaign right to the spam folder.
Social media allows a company to create an online community and engage their target market. The best kind of content engages customers and is relevant to the product or industry.
To get started, think about your brand and your customers. How can you translate your other marketing efforts to social media? Where does your audience hang out online? Consider these questions to choose which social media channels are right for your business. Check out these five free photo editing apps to help develop your brand on social media. Also, encourage your employees to share your updates to improve your reach.
Word of Mouth
The best thing that a small business can do to gain exposure is to get people talking about the business. In the US, 90% of people believe brand recommendations when they receive them from friends. They are also 70% likely to believe consumer opinions, such as online reviews, meaning that they will trust a stranger over an advertisement.
In order to harness this power for your company, put a word of mouth strategy in place. Provide incentives for customers to leave a review on your site or post about you on social media. Find influencers that appeal to your target market and create a relationship with them.
For this channel, the most important thing that you can do is provide quality goods and services with a quality customer experience. People will not want to recommend or promote a business that has a bad product or poor customer service. People are putting their reputation on the line with their endorsement.
Though the world has gone digital, print marketing still gets results. Four-fifths (79%) of consumers will act on direct mail immediately upon receiving it. Consumers also trust a print ad 34% more than a search engine ad for purchasing decisions. Print also leads to better retention, reading comprehension, and helps consumers retain your other forms of advertising. Take advantage of these benefits by creating direct mailers, catalogues, brochures, or flyers.
Internet advertising is fairly simple to get begin because many options do not require a minimum spend or set timeline. But, before you dive in, make sure that you know what options are available and how they work. This could include banner ads, search engine ads like Google AdWords, or paid social media. Have a clear goal in mind of what each campaign should accomplish.
Before starting any ads, decide how to track the results. Use A/B testing to decide what copy and design works the best. Test different audiences to see who is the most receptive. Constantly track and optimize advertisements in order to get the best results.
There are benefits to each type of small business marketing strategy. Test a variety of combinations of options to see what works best for your small business.