• Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
Login  | Call now: (800) 780-7133
Kapitus
  • Problems We Solve
  • Products We Offer
  • Partner With Us
  • Blog
  • APPLY NOW
  • Search
  • Menu Menu
Office with stylish yellow carpet

Women’s History Month 2022: Michelle Pippin’s Wowing Journey To Create Women Who WOW

March 31, 2022/in Featured Stories, News /by Brandon Wyson

Women’s History Month is a celebration of female empowerment and the figures throughout history who have made strides in women’s rights and industry. While our earlier spotlights during this Women’s History Month featured strong, driven, and independent women-owned small businesses, today’s spotlight is a little different. Women Who WOW is not just a woman-owned small business; it is a small business for other woman-owned small businesses. Owned and operated by Michelle Pippin, Women who WOW is an online coaching and mentoring platform “for seriously driven women,” according to Pippin herself. Having built her business with the most grassroots strategy possible, Pippin’s story is more than a tale of female empowerment, but a learning tool (in more ways than one!) for the next generation of female small business owners.

Teaching to Learn

Michelle Pippin, Owner and Founder of Women Who WOW

Michelle Pippin turned a turn-of-the-century one-woman operation into the “wowing” Women Who WOW which is now operated in all 50 states and eight countries. While there are several online business training programs for aspiring business owners to choose from, Women Who WOW is distinctly different: “What makes WOW special is its focus on freedom and empowerment for women,” Pippin explains. “While we help these women make more money in their business, it’s really about empowering them to lead the lives they want to live. In the end, if you can’t financially support yourself and your goals, full empowerment isn’t possible. So, entrepreneurship is the vehicle, but empowerment is the destination.”

While knowing the basics of management and accounting are great tools, business owners kept from their own potential will have little use for even the most genius ideas. Pippin’s purpose is more than rational, it is essential for the modern business owner, as self-reliance and empowerment are the most versatile tools in the small business owner’s belt. Pippin’s methodology gets to the critical crux of the unspoken rule: don’t just run your business;  sustain yourself alongside your business; and there may be no one better fit than Pippin to explain the intricacies of both empowerment and a healthy working life.

$50 Seed to Priceless Idea

Yes, it’s true: Michelle Pippin created Women Who WOW while raising a family at home and with $50 of seed money. It is forthcoming, then, that Pippin has more than sufficient experience creating a small business under tough conditions. “Like anyone, I had to stare down the ‘devils’ of disappointment, defeat, and distraction.  I had to stay true to my business goals while also raising three kids, caring for my aging Grandfather, and being the wife I wanted to be.  It was hard, but never complicated.  Bottom line, I had to bet on myself and determine to live according to my own priorities rather than get caught in the busy-ness of the business world. In the end, this allowed me to take more focused and bolder steps in my business, creating financial success faster.”

Those first steps were admirably grassroots, as Pippin started seeking our clients for her business in 1999, long before digital marketing became prevalent. “I started this community by growing our members through print invites for 18 months, which is very different in the internet marketing space. I thought this step necessary to protect the culture of Women Who WOW, to keep our tribe high touch, high drive and deliberately low tech.”

In 1999, “working from home” could be seen as corporate code for “taking the day off,” but Pippin anticipated today’s change in the working world more than two decades earlier. “My desire was simple: to be at home full time with my babies. However, being married to a public school teacher demanded that I immediately replace my full-time income. So, I had to move fast.  After the first year of selling my services as an ‘at home secretary’ — and making $63K — I figured out that I wasn’t just ‘cobbling together an income,’ but running a real business.”

WOWing for the Future

In a new era of digital opportunity and reliance, Pippin’s two decades of experience running an online business made the pandemic shift straightforward but by no means easy. Now a veteran of digital marketing and initiatives, even pandemic staffing shortages didn’t sink Pippin: “I have curated my income streams to run lean,” Pippin explains. “I try not to take on projects or launches that depend too heavily on a full team and focus on selling deliverables that I can control.  It’s also important when marketing to acknowledge the hardships in the world, so you aren’t selling while being viewed as obtuse.”

Teaching by Example

Michelle Pippin’s business story is a lesson in itself: work begets success. Truly successful businesses are forged by the searing heat of sometimes uncomfortable hours and the weight of several hats balanced at once on very few heads. Who is better than Pippin, then, to teach business empowerment? Being that her business came to be in a field that barely existed and came to thrive when that field grew in around her. There is no greater empowerment than the validation of determined success. Voices like Pippin’s are irreplaceable in the forthcoming history of visionary women small business owners, and we are honored to spotlight not only her business, but her unique path to empowerment; both are proof that Women’s History Month ought to be twelve months long.

Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on WhatsApp
  • Share on Pinterest
  • Share on LinkedIn
  • Share on Tumblr
  • Share on Vk
  • Share on Reddit
  • Share by Mail
https://kapitus.com/wp-content/uploads/iStock-1184812532.jpg 1650 2200 Brandon Wyson https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Brandon Wyson2022-03-31 04:37:112022-04-06 21:54:28Women’s History Month 2022: Michelle Pippin’s Wowing Journey To Create Women Who WOW

LATEST FROM KAPITUS

  • How to Strengthen Your Small Business’ Company Culture
  • Tips to Prevent a Toxic Work Environment
  • Where and How to Find Employees Who Value More than Pay
  • Dos and Don’ts of Online Job Listings for Small Business Owners
  • Over 200 Small Businesses Told Us How They’re Attracting Workers, and Gave Some Surprising Answers

Subscribe To Our Blog For More Tips On How To Grow Your Business

Categories

  • Accounting & Taxes
  • Business Expansion
  • Business Loans
  • Business Productivity
  • Business Productivity
  • Cash Flow Management
  • Claim Your Corner of the Internet
  • Company News
  • Featured Stories
  • Financing
  • Human Resources
  • Industry Center
  • Leadership
  • Legal
  • Living Your Best SBO Life
  • Making Her Mark – Influential Women Business Owners
  • Monthly Must Reads
  • News
  • Operations
  • Raising Capital
  • Recruitment
  • Risk Management
  • Sales and Marketing
  • Tax Center
  • Tax Legislation
  • Technology
  • Technology Center
  • Uncategorized

About Us

  • Media Center
  • Team
  • Careers
  • Events
  • Success Stories
  • The Kapitus Difference
  • Developer Documentation
  • Blog

Products

  • Revenue Based Financing
  • Helix® Healthcare Financing
  • Business Loans
  • SBA Loans
  • Line of Credit
  • Invoice Factoring
  • Equipment Financing
  • Purchase Order Financing
  • Concierge Services

Contact Us

  • (800) 780-7133
  • Email Us

Signup For Our Newsletter

[email protected] Kapitus, LLC or its affiliates. All rights reserved. Kapitus, LLC, Kapitus.com, and the Kapitus logo are registered trademarks of Kapitus, Inc. or its affiliates. | Loans made in California are issued by Strategic Funding Source, Inc. dba Kapitus, pursuant to California Finance Lenders License No. 603-G807.
Sitemap | Terms & Conditions | Privacy Policy
  • Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
What Should the Duration of Your Term Loan be? Term loan duration small business lending Restaurant relief Kapitus Ways Restaurants Can Get Back to Financial Health 
Scroll to top
  • Whether you want to learn more about our financing options, are interested in becoming a partner or just have a general question, we’re here to help! Simply fill out the form below and we’ll get it directly into the inbox of the right person.

Step 1 of 4 - Tell us about you

25%
  • Sign up for the Kapitus Partner Program!

  • Sign up for the Kapitus Partner Program!

  • Sign up for the Kapitus Partner Program!

  • Sign up for the Kapitus Partner Program!

Step 1 of 10 - TELL US ABOUT YOUR PRIMARY FINANCING NEED

10%
  • Find the right financing product for you.

    Answer a few questions and we’ll match you with the best product based on your needs and current situations.

  • 1. Answer a few questions. You let us know some basic information about your financing needs, so we can find a match.
    2. See your financing matches. You'll get matched with up to four financing options based on your answers.
    3. Apply for financing. You can apply for all of your financing options by completing one simple application and providing a few documents.
    4. Get an Advisor: You have the option to be assigned a financing specialist to help guide you through the application process.
    If you are looking to determine the best financing option for you, our matching tool streamlines the process and arms you with information that you can use before you apply. To match you with your best options, we ask you to answer a series of basic questions about your existing and future needs, current financial health, and your financing preferences – including amount to be financed, ideal terms and financing urgency. Our system then finds you up to four financing options to fit your needs. Once you’re matched, you can expect to be contacted by one of our financing specialists to help you navigate the application and selection processes.
  • Find your financing match


  • Each financing product has its own minimum and maximum requirements around the amount of money that can be acquired through that option.
  • Find your financing match



    • Business Accountants
    • Marketing & PR Agencies
    • Commercial Cleaning Companies
    • Printers
    • Human Resource & Payroll Firms
    • Office Supplies Organizations
    • Salons/Spas
    • Gyms & Other Workout Studios
    • Pet Services Companies
    • Personal Accountants
    • Home Cleaning Companies
    • Residential Landscaping
  • There are financing options created to meet the specific needs of particular industries.
  • Find your financing match

  • Thank you for reaching out to Kapitus. Unfortunately, our financing products are only available for existing businesses and we will not be able to help you at this time.


  • The amount of time your business has been in operation is a deciding factor in the type of financing options available to you.
  • Find your financing match


  • Each financing product has its own minimum requirement for the amount of revenue being brought into a business on either a monthly or an annual basis. In addition, your monthly and/or annual revenue can dictate the length and term on your financing option.
  • Find your financing match


  • Each financing product offers different payback lengths and terms.
  • Find your financing match


  • Each financing product has different paperwork and underwriting processes. As a result, the amount of time it takes to get approved for one type of financing over another can vary significantly.
  • Find your financing match

  • Find your financing match


  • There are financing options for every credit type, however your personal credit score will determine your eligibility for each financing type.
  • We’re finding your match