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Photo of front of Cafe de Stir it Up

BRB Stories: Cafe de Stir It Up and the Fight for Dietary Freedom

December 17, 2022/in Featured Stories, Personal/by Brandon Wyson

Congratulations to Cafe de Stir it Up, an Alaskan-based small coffee shop and eatery that offers dietary-restriction-friendly fare, for receiving one of five third-place prizes in Kapitus’ inaugural Building Resilient Businesses (BRB) contest! Cafe de Stir it Up has received $20,000 to help grow their business

The world at large has undergone a dietary revolution in recent years. As nutritional choices and restrictions become more commonplace, eating at restaurants and cafes harbors much less anxiety for all those with limitations. Cities like New York, London, and even gastronomically-traditional Paris have numerous vegan, gluten-free, and other restriction-conscious spaces. But under Alaskan skies, such great expectations ought to be adjusted … or should they? Enter Café de Stir it Up, owned and operated by Michaella Perez, the premiere locale for dietary restriction-friendly fare in Fairbanks, Alaska.

 “Some people wonder why we withstand -25-degree plus temperatures, but there is just something about the Golden Heart City that keeps us here,” said Perez. And the voters of Kapitus’s Building Resilient Businesses Contest agreed, giving Perez and Stir it Up enough votes to earn them a $20,000 grant.

After capturing minds and hearts in the BRB contest, now is our chance to learn more about the soul behind Stir it Up and what inspired a mom, entrepreneur, and visionary to bring dietary freedom to Fairbanks.

Authentic Inspiration

Stir It Up is a business born from inspiration rather than cold data. While a Starbucks or McDonald’s will go up on a corner because analysts calculated that area has the most foot traffic and potential for sales, Stir It Up came to be because a determined and business-savvy mother wanted to heighten the lives and experiences of those in her community. Dietary restrictions exist in a complex space where – until you, or someone you know well are faced with one – it can be hard to visualize how hard getting a good meal can be. Gluten-free, lactose mal-absorbent, vegetarian, vegan, keto, egg-free – it may sound like a fantasy to meaningfully serve these incrementally demanding restrictions, but according to Perez, it’s just part of the job.

After seeing one of her children deal with the unending blandness of most allergy-safe meals – white rice and salads can only last so long – Perez knew she could make dietary restrictions not just manageable but delicious and fun. “To survive in this market, you have to have a niche,” explains Perez. Café Stir it Up isn’t simply prepared for dietary restrictions; they are up to the challenge. “I realized that my community had a need: a place that truly understood dietary challenges,” Perez said about her business. With a gluten-free bakery and a collection of dairy substitutes on-hand, it is near-inconceivable for someone not to find the proper fix for their dietary lifestyle.

Power to the People, Power to Grow

In 2015, Perez and her team expanded to a brick-and-mortar location in Fairbanks, making the “café” in their namesake true to its merits. Now with increased capacity for customers and service, Café Stir it Up quickly became a community gathering spot for the Fairbanks community and everyone else willing to brave the cold. 

“Little did we know that we would be negatively impacted by a pandemic, major road construction, and shortages of revenue, supplies and employees,” Perez explained when talking about the challenges of maintaining Stir it Up. Cafés especially faced a share of hardships during the pandemic, and hiring troubles can quickly become hiring crises when the applicant pool only includes the greater Fairbanks area.

Keeping Cafe Stir it Up alive during the most challenging moments didn’t happen by chance or coincidence; Perez and her team put in the hours. Through engagement with their local community and a commitment to serve Fairbanks as best they could, Perez and her team got creative and survived as a result. Especially for those with dietary restrictions, Stir it Up stands for much more than a place to get good coffee and service. By having a business serve your needs, that business further justifies the legitimacy of your needs. Stir it Up gives a voice to a community that is usually restricted to much larger urban areas. While a dietary-restriction-friendly café may be a drop in the bucket in New York City, the people of Fairbanks know how lucky they are to have Stir it Up.

BRB for Growth

After submitting her video to the Kapitus Building Resilient Businesses Contest, Perez, and Stir It Up, found lots of love during the public voting phase. She and her team took home one of the five third-place prizes of $20,000. “We are ecstatic to win this prize,” Perez said. “So, to think…little old me in little ol’ Fairbanks won something and took third. This is huge for us. We are honored. $20k is going to help SO much.”

One of the many goals of the BRB contest is to enable small businesses to strengthen their communities. There are few better examples than Stir it Up and Perez when it comes to community empowerment. With these resources from BRB, Perez doesn’t just improve her business. With every coffee and meal served, Stir it Up fosters a home for dietary freedom.

Learn the stories of all of our small business winners:

BRB Stories: After Devastating Setback, Play Pits Takes First Place in Kapitus’ BRB Contest!

BRB Stories: Relying on Faith and Passion for Business Success

BRB Stories: Creating Libraries-worth of Unforgettable Memories!

BRB Stories: Healing Relationships with Body & Fitness

BRB Stories: Frères Branchiaux and the Fragrance Revolution

https://kapitus.com/wp-content/uploads/2023/01/Stir-it-Up.jpeg 1760 2200 Brandon Wyson https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Brandon Wyson2022-12-17 07:55:132023-01-24 08:04:36BRB Stories: Cafe de Stir It Up and the Fight for Dietary Freedom
Swimmers in a pool

BRB Stories: Empowering a New Generation of Swimmers and Thinkers

December 16, 2022/in Featured Stories, Personal/by Brandon Wyson

It is a wonderful gift to live in a time of shared ideas and growth. Modern technology and sensibilities can bring us together, but some demeaning stereotypes live on in unexpected and damaging ways. Black People Will Swim, owned and operated by Paulana Lamonier, works with gusto to modernize the image of black swimmers, and end the silent discrimination happening in our pools and minds. Black People Will Swim is an organization with one goal: To smash the stereotype that black people don’t swim. Through education, community-building exercises, and simply swimming, BPWS is a powerful example of how dedicated advocates can change perception through hard work. The voters in Kapitus’s Building Resilient Businesses Contest also saw the power in Lamonier’s vision and BPWS’s value, voting in quantity enough to win them a 3rd place $20,000 prize.

Winning in the first BRB competition, however, is just the beginning of the new day for Lamonier and BPWS.  

Education and Awareness

Stereotypes have a tendency to linger in “unfact-checked” territory. Stereotypes are supremely effective putdowns because they usually inflame an existing insecurity for the person being targeted. As a Black swimmer herself, Lamonier was familiar with the long-standing, hurtful stereotype that Black people can’t swim. And when she and BPWS were first offering lessons, she saw the harmful effect of this stereotype on full display. “This all started back in the summer 2019 when it was a challenge to teach 30 people how to swim. During that time, one of my students told me she couldn’t swim because her ‘bones are too dense.’ At that very moment I thought ‘Where did she get this idea from?’ From there, I started to do my research and realized that there are quite a few stereotypes and barriers that lead to the high number of drownings that take place in our community. I then realized ‘Wow! If she takes this false narrative as her truth, how many other black and brown people, who look like us, may have the same thought process?’”

This is why our program is rooted in education. Dispelling false narratives, but also educating non-POC, who teach people of color the racist history that takes place in aquatics.”

Starting a Business and Building a Community

Running an organization dependent on a pool and skilled instructors has its own unique list of difficulties in normal times; but maintaining those elements during the COVID-19 pandemic required some magical balancing. Lamonier, however, found impressive strength in her community even when pool access was extremely limited. “One of the biggest challenges in taking BPWS from an idea to a business was finding a pool to host our swim program,” Lamonier explains. “When we announced the opening of our program in just a few days, we postponed our start date due to the pandemic. This pushed us to get really creative and explore different ways to foster a community using the power of social media, despite not offering lessons.”

Among those creative concepts is the acronym F.A.C.E. which is a guiding principle for BPWS. “Our acronym F.A.C.E. is essentially our brand ethos. Any and everything we do within our brand must align with our acronym. The letter F is all about having Fun, the letter A is building Awareness, the letter C is creating a sense of Community, and the letter E is all through Education.”

Swimming and Empowerment

When asked if she sees swimming as a type of empowerment, Lamonier said, “Absolutely!”

“What I love about swimming Is that the ability to swim is not based off of height, looks, money, economic background, or anything of that sort. It is really a sport for the people. All people! Most importantly, swimming is the only sport that can save your life. It is a life skill that everyone needs to be equipped with. This is why I urge people to learn how to swim because it provides freedom.”

Swimming, then, has a power much grander than someone may guess at first. Building a community of people is an achievement in itself, but then demonstrating that that community can save lives and change minds is simply the first step in making a better, more understanding world. When asked what advice she has for people who want to be community organizers and activists, Lamonier explains that “I strongly encourage any and everyone who reads this to please remember your ‘why’! There are days when you are exhausted, may not have the funds to continue the mission, or the support either, but you have to remember your ‘why’ and the lives that you are helping and saving. That is what is going to help you continue. Also, it is vital for you to work smarter, not harder. Working hard is great, but working smart will take you further. Find help by assembling a team and delegate some of the tasks. You got this!

Building Resilient Businesses (and Communities)

To all those who followed the BRB voting period and those who put their power behind BPWS, know that your votes will go on to increase the scope and capabilities of Lamonier, her instructors, and all those in the BPWS community. Looking ahead, Lamonier has big plans for the next BPWS season: “At this time we are gearing up for our 2023 swim season. This means, hiring swim instructors, hiring an aquatics director, finding a pool location to host our swim lessons, and so much more. Most importantly, because swimming is a seasonal business, we really want to expand into merch. And with this win from Kapitus, we’re able to do just that.”

Black People Will Swim currently operates in the Brooklyn and Long Island area and offers a wide range of classes. And those who are inspired by Lamonier and BPWS’s message for community strength through swimming, Make the Promise to you and your loved ones that you will learn how to swim.

Learn the stories of all of our small business winners:

BRB Stories: After Devastating Setback, Play Pits Takes First Place in Kapitus’ BRB Contest!

BRB Stories: Relying on Faith and Passion for Business Success

BRB Stories: Creating Libraries-worth of Unforgettable Memories!

BRB Stories: Healing Relationships with Body & Fitness

BRB Stories: Frères Branchiaux and the Fragrance Revolution

https://kapitus.com/wp-content/uploads/2022/12/e056be_00961d56ebcb4efdb65f1abd0f215e2d_mv2.jpg 857 1478 Brandon Wyson https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Brandon Wyson2022-12-16 01:19:052022-12-16 01:19:07BRB Stories: Empowering a New Generation of Swimmers and Thinkers

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