Developing a Resilient Mindset to Prepare for Any Disaster The mark of a small business isn’t how well it does in good times, but how it responds in bad times. While you can never be sure what misfortune might happen, you can develop a “resilient mindset”. This mindset lets you learn from setbacks and prepares […]
About Wil Rivera
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After spending over 20 years in traditional fee-for-service medicine, Dr. Alex Lickerman knew there had to be a better way. During that time, he worked with patients and in healthcare administration equally, providing him with a unique perspective. He saw our health care system from both the patient and the profit side. Physicians usually spend around 20 […]
While younger business owners may be focused on newer social media platforms like Snapchat and Instagram, Facebook is taking steps to ensure businesses are well-equipped on its platform. From ads, to groups, to Messenger, Facebook has introduced a number of tools to enable companies to do more business on their platform. Facebook ads While pay-per-click […]
With August fast approaching, small businesses should be thinking about Christmas, as well as all of the holidays over the next six months. Holidays provide great hooks for marketing, but it’s important to prepare well in advance so that you aren’t rushing on last minute deadlines and missing opportunities. Go Month to Month Forget the […]
Your business is growing – which means the demands on your supply chain are increasing. So how do you stay ahead of your supply chain and keep both your customers and your bottom line happy? These eight tips will help you check in with the health of your supply chain and calibrate your next steps […]
Interns can boost your business by handling tasks you don’t have time or expertise for. When you hire interns, though, make sure you don’t run afoul of laws and sensible practices. Consider these five questions: Do You Need to Pay Interns? The Fair Labor Standards Act (FLRA) governs whether interns need to be paid the […]
Many businesses have a slowdown during the summer. The smart ones use this time strategically to soup up their business. Dispute the Doldrums. Yulia Vereshagina, head of marketing for the sales-consulting firm Skaled, suggests not assuming the summer lull is automatic. She examines the previous summer’s sales, comparing customers who kept buying to those who […]
Businesses who rely on Facebook to gain new customers, engage with their community and spread brand awareness should revise their strategy – immediately – as the social media giant’s latest algorithmic tweak now ranks stories shared by people higher than those posted by businesses on their Facebook pages. In short: Now that content people share […]