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Brandon Wyson

About Brandon Wyson

Brandon is a Brooklyn-based content writer with Kapitus who loves the smell of espresso and old books. Brandon earned his undergraduate from The College of the Holy Cross and is currently a graduate student at Brooklyn College.

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To Rent, To Lease or To Buy:  Obtaining Expensive Equipment for Your Business

May 20, 2022 in Financing /by Brandon Wyson

Any small business owner stuck between buying or renting essential equipment knows that the query is not a simple binary. Making a choice you are firmly satisfied with requires both a full understanding of your current financial standings as well as a clear picture of where you anticipate your business to stand in the future. […]

Essential File Management Tips and Trends

May 17, 2022 in Business Productivity, Operations /by Brandon Wyson

As the tides come in on another annual tax filing deadline, there is perhaps no better time for small business owners to reevaluate their current tax record management structure. An outsider may not realize how much work goes into managing and maintaining tax records for a small business but those in the know are all […]

Tips to Prevent a Toxic Work Environment

May 13, 2022 in Human Resources, Leadership /by Brandon Wyson

What Is a “Toxic Work Environment”? “Toxic Work Environment” is a phrase that evolved into a buzzword notably fast; while the business world at large is quick to use this phrase as a catchall for any kind of “bad” workplace, toxic work environments have very specific warning signs that, if understood by managers, owners, and […]

Where and How to Find Employees Who Value More than Pay

May 12, 2022 in Human Resources, Recruitment, Uncategorized /by Brandon Wyson

One of the more frustrating rituals small business owners know all too well is putting out a job listing and finding no suitable candidates. Worse is finding a perfect candidate but not aligning on payment. Hiring has become a frustration, especially for small businesses who may not be able to compete dollar-for-dollar with corporate neighbors […]

Dos and Don’ts of Online Job Listings for Small Business Owners

May 10, 2022 in Human Resources, Recruitment /by Brandon Wyson

You’re likely familiar with the structure of modern job boards. Indeed, LinkedIn, and the several other major players in connecting employers with candidates have streamlined and centralized the hiring process but, in its wake, has created an incredibly competitive space… for employers. Prospective employees may scroll through thousands of job listings and only glance at […]

Customer Loyalty: Action Loyalty and Tips to Achieve It

May 3, 2022 in Featured Stories, Sales and Marketing /by Brandon Wyson

Action loyalty, in short, is the grand culmination of cognitive, affective, and conative loyalty blasting in a crescendo emblematic of what most business owners would consider true loyalty. To achieve action loyalty with your customers is to reach a true synchronicity with the human who is patronizing your business; your business is a piece of […]

Financial Literacy Month Resources

April 25, 2022 in Cash Flow Management, Operations /by Brandon Wyson

Financial literacy has been a moving goal post throughout the digital age. Modern financial technology has majorly shaken up how consumers and business owners alike manage their capital and if current trends are any indication, financial literacy is by no means a simple or straightforward goal to achieve. Only the savviest and most adept business […]

Understanding Your Small Business Carbon Footprint

April 22, 2022 in Business Productivity, Featured Stories /by Brandon Wyson

Beginning with a magnificent bang in the city of Philadelphia in 1970, Earth Day is a momentous modern celebration of our ancient home. From that celebration onward, April 22 and often the entire encompassing week have been dedicated to education and activism for the preservation of the Earth and its natural beauty. A modern term […]

Customer Loyalty: What is Conative Loyalty & Tips to Achieve It

April 22, 2022 in Featured Stories, Sales and Marketing /by Brandon Wyson

When most people talk about “customer loyalty,” they often are actually talking about the more specific loyalty styling “conative loyalty” without knowing it. While there are several means to characterize “customer loyalty,” the loyalty most business owners desire is that which brings customers back to their business. Conative loyalty is an essential concept for business […]

Tips for Styling, Sourcing, and Selling Company-Branded Merchandise

April 19, 2022 in Business Productivity /by Brandon Wyson

Consumers who choose to shop at small businesses often take genuine pride in it. Patronizing a small business is (more times than not) a deliberate choice to avoid a big corporate name or support those businesses that give the community individuality, flavor, and spice. Small businesses ought to be proud of their community and vice […]

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