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Brandon Wyson

About Brandon Wyson

Brandon is a Brooklyn-based content writer with Kapitus who loves the smell of espresso and old books. Brandon earned his undergraduate from The College of the Holy Cross and is currently a graduate student at Brooklyn College.

Entries by Brandon Wyson

Small Businesses Give Their 2023 Predictions

January 27, 2023/in Business Productivity, Operations/by Brandon Wyson

A month into 2023 and we’re already seeing some new issues to pile onto those that have crossed over from 2022. Most small business owners are already up to their necks in planning how to mitigate next week’s issues, but what about preparing for the rest of the year?. Planning ahead as a small business […]

Building Effective Freelance Relationships

January 23, 2023/in Business Productivity, Featured Stories/by Brandon Wyson

There are thousands, if not millions, of professionals who make their living via freelance, contract-based labor. And with the number of freelancer marketplaces on the Internet today combined with recent hiring shortages, it’s not hard to understand why so many companies – big and small – depend on  freelance labor to supplement their workforce.  While […]

BRB Stories: Cafe de Stir It Up and the Fight for Dietary Freedom

December 17, 2022/in Featured Stories, Personal/by Brandon Wyson

Congratulations to Cafe de Stir it Up, an Alaskan-based small coffee shop and eatery that offers dietary-restriction-friendly fare, for receiving one of five third-place prizes in Kapitus’ inaugural Building Resilient Businesses (BRB) contest! Cafe de Stir it Up has received $20,000 to help grow their business The world at large has undergone a dietary revolution […]

BRB Stories: Empowering a New Generation of Swimmers and Thinkers

December 16, 2022/in Featured Stories, Personal/by Brandon Wyson

It is a wonderful gift to live in a time of shared ideas and growth. Modern technology and sensibilities can bring us together, but some demeaning stereotypes live on in unexpected and damaging ways. Black People Will Swim, owned and operated by Paulana Lamonier, works with gusto to modernize the image of black swimmers, and […]

BRB Stories: Frères Branchiaux and the Fragrance Revolution

December 15, 2022/in Featured Stories, News/by Brandon Wyson

Fragrances and aromas can bring us back to our favorite moments. Whether under the protective charm of cinnamon and pine sap during the holidays or the essence of a seaside town and wet sand, a candle never fails to brighten even the most silent and grey days. The value and power of authentic fragrance are […]

Can Your Small Business Use SBA Disaster Mitigation Assistance?

September 26, 2022/in Business Expansion, Featured Stories, Operations/by Brandon Wyson

Damage from natural disasters happens to businesses in every climate and on every corner of the United States. No business is wholly insulated from extreme weather or natural phenomena, and nothing is more frustrating than if your business suffers damage that could have been avoided. Weatherizing and mediating damage from natural disasters at your place […]

Tips for Making Free Shipping Sustainable for Your Small Business

September 1, 2022/in Featured Stories, Operations/by Brandon Wyson

Ecommerce businesses have comparably little power when working to convince a customer to make a purchase than traditional, brick-and-mortar storefronts. While traditional storefronts can turn on the charm and work directly with customers as they use their basic human senses of sight, touch, hearing, smell and/or taste to select products, ecommerce businesses usually depend on […]

Free and Accessible Tools to Create and Maintain a Customer Feedback Loop

August 18, 2022/in Featured Stories, Sales and Marketing/by Brandon Wyson

Customer feedback loops represent synchrony between business owners and their customers. For feedback loops to become truly successful, you need to not only show a willingness to accept customer feedback but you also need to find an effective means to receive that feedback. Certainly, all small business owners take comments, reviews, and customer advice seriously […]

How to Create a Customer Feedback Loop

August 15, 2022/in Featured Stories, Sales and Marketing/by Brandon Wyson

It’s no secret that customer feedback is some of the most useful data you can collect as a small business owner. Being that your customers are the exact same people buying your products and soliciting your services, they are exactly the people whose feedback, then, should matter the most. It is equally not a secret, […]

Adding New Products & Services Without Overextending

August 11, 2022/in Featured Stories, Sales and Marketing/by Brandon Wyson

Successful businesses naturally tend to expand. As a business’s sales, resources and headcount rise, it comes as no surprise that new products and even ventures into new industries will soon follow. While it’s not baffling for Amazon to start a streaming service or Uber to start car rentals, small businesses often deal with a unique […]

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  • BRB Stories: Cafe de Stir It Up and the Fight for Dietary Freedom
  • BRB Stories: Empowering a New Generation of Swimmers and Thinkers

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