Ecommerce businesses have comparably little power when working to convince a customer to make a purchase than traditional, brick-and-mortar storefronts. While traditional storefronts can turn on the charm and work directly with customers as they use their basic human senses of sight, touch, hearing, smell and/or taste to select products, ecommerce businesses usually depend on […]
Customer feedback loops represent synchrony between business owners and their customers. For feedback loops to become truly successful, you need to not only show a willingness to accept customer feedback but you also need to find an effective means to receive that feedback. Certainly, all small business owners take comments, reviews, and customer advice seriously […]
It’s no secret that customer feedback is some of the most useful data you can collect as a small business owner. Being that your customers are the exact same people buying your products and soliciting your services, they are exactly the people whose feedback, then, should matter the most. It is equally not a secret, […]
Successful businesses naturally tend to expand. As a business’s sales, resources and headcount rise, it comes as no surprise that new products and even ventures into new industries will soon follow. While it’s not baffling for Amazon to start a streaming service or Uber to start car rentals, small businesses often deal with a unique […]
It is not uncommon for a business to communicate with its customers directly through its own email system. For small businesses, especially, emailing customers and suppliers directly is a means of survival. The smaller the business, the more intricate and intimately crafted emails tend to appear, often because one or two trusted employees or you, […]
Sponsorships are one of the best opportunities to both support causes you and your business are passionate about and increase brand recognition. But another often unspoken benefit of sponsoring your local events is the potential to form new partnerships in your local community. Whether with event organizers or simply parallel businesses, sponsorships are a fantastic […]
Any small business owner stuck between buying or renting essential equipment knows that the query is not a simple binary. Making a choice you are firmly satisfied with requires both a full understanding of your current financial standings as well as a clear picture of where you anticipate your business to stand in the future. […]
As the tides come in on another annual tax filing deadline, there is perhaps no better time for small business owners to reevaluate their current tax record management structure. An outsider may not realize how much work goes into managing and maintaining tax records for a small business but those in the know are all […]
What Is a “Toxic Work Environment”? “Toxic Work Environment” is a phrase that evolved into a buzzword notably fast; while the business world at large is quick to use this phrase as a catchall for any kind of “bad” workplace, toxic work environments have very specific warning signs that, if understood by managers, owners, and […]
One of the more frustrating rituals small business owners know all too well is putting out a job listing and finding no suitable candidates. Worse is finding a perfect candidate but not aligning on payment. Hiring has become a frustration, especially for small businesses who may not be able to compete dollar-for-dollar with corporate neighbors […]
