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Anne Shaw

About Anne Shaw

I'm a marketing consultant who specializes in content strategy. Prior to freelancing, I led the marketing team for a Fortune 500 brand that handled both B2C and B2B lead gen and nurturing programs. Formats I write: articles, blog posts, infographics, e-books, white papers, reports, and web copy. Subjects I cover: corporate culture, technology, leadership, HR, recruiting, marketing, employee engagement and retention, staffing, and parenting. I'm comfortable with multiple interview subjects and am happy to ghostwrite.

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Best Books for Small Business Owners Series: The Innovator’s Dilemma

March 24, 2020 in Featured Stories, Operations, Sales and Marketing, Technology /by Anne Shaw

In this month’s Best Books for Small Business Owners, we explore the importance of innovation in business, two types of innovation and why to do both.

Best Books for Small Business Owners Series: The Five Dysfunctions of a Team

February 24, 2020 in Featured Stories, Human Resources, Operations /by Anne Shaw

Learn whether this leadership fable can help you understand and overcome five common dysfunctions of a team.

Best Books for Small Business Owners: Start with Why

January 27, 2020 in Human Resources, Living Your Best SBO Life, Operations, Sales and Marketing, Technology /by Anne Shaw

September Monthly Must-Reads: Best Books for Small Business Owners

Best Books for Small Business Owners – Multipliers

December 30, 2019 in Human Resources, Operations /by Anne Shaw

In this Kapitus series, “Monthly Must Reads: Best Books for Small Business Owners,” we cover the leadership book, Multipliers, by Liz Wiseman.

Best Books for Small Business Owners – Built to Last

November 25, 2019 in Featured Stories, Living Your Best SBO Life, Operations /by Anne Shaw

In this Kapitus series, “Monthly Must Reads: Best Books for Small Business Owners,” we cover Built to Last, by Jim Collins and Jerry Porras.

Best Books for Small Business Owners – Influence: The Psychology of Persuasion

October 28, 2019 in Featured Stories, Living Your Best SBO Life, Sales and Marketing /by Anne Shaw

In this Kapitus series, “Monthly Must Reads: Best Books for Small Business Owners,” we cover Influence: The Psychology of Persuasion, by Robert Cialdini.

Best Books for Small Business Owners Series: The E-Myth Revisited

September 23, 2019 in Featured Stories, Living Your Best SBO Life, Monthly Must Reads, Operations, Sales and Marketing /by Anne Shaw

In this Kapitus series, “Monthly Must Reads: Best Books for Small Business Owners,” we cover The E-Myth Revisited, by Michael Gerber.

Best Books for Small Business Owners: Blitzscaling

August 26, 2019 in Featured Stories, Living Your Best SBO Life, Operations /by Anne Shaw

In this Kapitus series, “Monthly Must Reads: Best Books for Small Business Owners,” we cover Blitzscaling, by Reid Hoffman and Chris Yeh.

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