We live in an age of information. And yet – with more and more content out there it has become increasingly difficult for business owners to determine which online publications are worth their time and energy.
While no two businesses are exactly alike, there are some publications that you may be helpful on a regular basis. Here are the top online publications that will make you a smarter small business owner and entrepreneur:
Author: Ivan Widjaya
This blog is perhaps the ultimate online resource for new small business owners, as it offers simple advice, sourced from numerous locations, and it is all so very practical. For example, if you’re looking to start a fashion company, you can read tips on that industryspecifically, but it you’re looking to make money from investing in real estate, there is also advice to help you with this field. Noobpreneur is as varied as Wikipedia, yet provides so much practical information that can serve you well as you look for new ideas. And if you need advice as generic as productivity tips, this is the place to find them!
Author: Melinda Emerson
From recommending podcasts, to how to build an ecommerce funnel, Melinda Emerson’s SmallBizLady offers a plethora of useful information for her readers. Written in a matter-of-fact way, Melinda also conducts weekly interviews that make this blog accessible. It is especially helpful for small business owners who are early in their journeys. For example, she writes about the “5 Ps of Marketing – Product, place, promotion, price, and profit.”
3. Duct Tape Marketing Blog
Author: John Jantsch
The strength of this blog is that it helps you identify specific problems with your business as well as specific solutions. For example, the blog clearly advocates the advantages of putting video in specific sections of your business’s web site, including your Frequently Asked Questions (FAQs), personalized team bios, and what your business stands for.
Duct Tape Marketing then does an excellent job of offering solutions that are practical, affordable, and doable, so you can implement these changes quickly.
“There are three basic ways to go about creating video content:
- On your iPhone.When you use an external microphone and either a simple lighting setup or natural light, you can get great results on your phone’s camera.
- In a studio.There are lots places that allow you to rent studio space, with access to professional lighting and video equipment, so that you can film all of your video over the course of one day for a low cost.
- With a videographer. You can hire a videographer to come to your office and do a day of filming with you and your staff.”
4. Evergreen Small Business
Author: Stephen L. Nelson, CPA and Elizabeth C. Nelson, CPA
If you’re planning to open a business or already run one, then you should also be well aware of the numerous complex tax payments the United States requires. Written with business owners in mind, in language palatable for the average person, Evergreen Small Business focuses on ways for you to save money (e.g. tax deductions) while also reminding you what your business’s legal obligations are for paying taxes.
5. The Harvard Business Review (HBR)
Founded in 1922, the Harvard Business Review has been around for nearly a century. Yet it remains classic magazine, and now online publication, for researchers to publish their work, oftentimes showing counterintuitive findings to help you manage complex business situations. For example, recent publications include articles as varied as “Research: When People See More Women at the Top, They’re Less Concerned About Gender Inequality Elsewhere” and “The Best Ways to Use Social Media to Expand Your Network.” Though you are limited to three free articles per month on this site, the paid version may be worth your investment.
6. Psychology Today
Psychology plays a major role in every purchase decision — or indecision — that takes place. As a business owner or aspiring business owner, you must be well aware of your customers’ psychology. Psychology Today provides easy reads for people who want to improve their lives using ideas that are proven to work. For example, articles like “Silencing Your Inner Critic” may help you make bold decisions required of modern business leaders.
With so much content out there, distilling the good from the bad, the relevant from the irrelevant, has become challenging. Using these publications as a starting point may certainly make your work life easier and your work more productive.