Street marketing is a popular tactic for many businesses
It has the ability to bring their brand and services to the public’s attention in a memorable way. If you’ve ever driven down the street and noticed costumed mascots, huge statues or giant signs randomly stationed throughout a park, you’ve witnessed street marketing. This offbeat strategy employs devices that are uncommon and may even seem out of place at first sight. But they successfully draw potential customers to your campaign and services.
If you’re looking for a new way to reach your target audience, consider the various ways you can use this strategy to your benefit. Here are some key tips for introducing street marketing in your area.
1. Create Emotional Ties With Your Audience
Street marketing will empower you to create an experience for the audience member that lingers well past the event. This ensures your brand leaves a mark on their mind and their hearts, and that’s not sugarcoating. The core of the street market strategy is to engage with people in public spaces by allowing them to see a brand differently from a traditional ad campaign, typically by tying the brand to an issue greater than the product.
This encourages an emotional response that sticks with the audience and ensures your company is the first name that comes to mind the next time their stomach growls.
2. Avoid Digital Obstacles
When you create a street market campaign, viewers can’t skip ads like they do on their computers or ignore them by turning off the radio and plugging in their phone. Street marketing is up close and personal, engaging customers in their precise location and providing content in a way that makes it fun and easy to consume. You’re not wasting your money on ads that won’t be seen when you choose this method. Street marketing helps you share your message in an original format that won’t be easily dismissed by someone who doesn’t feel like hearing it.
Discuss your options with a marketing expert or small business solutions firm to choose the right format for your business.
3. Mirror Your Company’s Values
It’s very easy to mold street market campaigns to your company’s individual values and character in order to stand out from the crowd. More conventional advertising methods, such as direct-mail dinner coupons or newspaper ads, can quickly run together. A billboard or print ad is always the same format, but street marketing can take many different forms. Consider these examples:
- Restaurant with mascots who greet customers and provide photo ops
- Vehicle wraps that drive around town, including scooters or bikes
- Thought bubbles next to a plate to show what the food is “thinking”
- Tents at neighborhood events offering food samples and raffles
4. Stay Within Your Budget
One of the top benefits of street marketing is the low cost. Business owners can reach a larger audience on a limited budget. For marketing managers and owners who are hoping to maximize the impact of their dollar, street marketing is the best of both worlds. It’s a way to connect with the community and save money all at once. The popularity of alternative advertising in recent years has made this marketing strategy more affordable.