• Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
Login  | Call now: (800) 780-7133
Kapitus
  • Problems We Solve
  • Products We Offer
  • Partner With Us
  • Blog
  • APPLY NOW
  • Search
  • Menu Menu
how-concierge-physicians-keep-costs-simple

How Concierge Physicians Keep Costs Simple

January 30, 2019/in Uncategorized /by Bernadette Abel

From new resolutions to new insurance plans, choices abound for the medical community when it comes to determining how to best serve their patients. Some physicians, however, eschew traditional insurance-based billing and opt for simplified concierge/direct primary care models. By eliminating the heavy administrative support insurance billing requires, concierge physicians may be able to provide a higher level of care.

Simple Costs, a Simple Goal

Dr. Alex Lickerman spent 21 years as a primary care physician before switching to a membership-based, concierge model. While his three-year-old concierge practice doesn’t accept insurance, it provides care the same way through a membership fee-based model. “We bill patients directly via a monthly membership fee,” says Lickerman. “All our services are covered by this fee. Meaning, whether a patient sees us only once a year for an annual exam or once a week for an acute medical issue, our fee is the same.”

Through this simplified billing model, Lickerman achieved a simple goal: To provide a higher level of care for a concentrated patient base.

“Our electronic medical records have transformed from insurance billing documents back into electronic medical records,” Lickerman says. “We’re no longer incentivized to bring patients in for visits they don’t need because we don’t get paid per visit. Our incentives are finally what they should be: take great care of patients, so they remain healthy and happy and want to stay with us.”

As a result, Lickerman’s practice can now schedule two-hour new patient appointments within a week of a patient joining. And they are able to schedule one-hour return visits the same-day or next-day. This generous approach to time-per-patient wasn’t an option under his previous insurance-centric practice.

Small Patient Loads, Big Benefits

Dr. Jennifer Gaudiani, the founder of the Denver-based Gaudiani Clinic, also chose a simplified, membership-based billing model for her eating disorder clinic. “Where most traditional medical offices have thousands of patients, each of our physicians carries a patient load of only about 70 patients,” says Gaudiani. “This simplified billing model allows our physicians to have space. They now have the ability to better coordinate care with other professionals, such as therapists, dietitians, and other physicians.  And finally, they’re able communicate directly with their patients via email, phone, and appointments.”

Practice, Perfected

With their concierge-model practices, both Gaudiani and Lickerman say they have seen a substantial transformation in costs and overall practice overhead.

“We don’t have to hire staff to ensure that insurance companies are paying us for our services. This has enabled us to reduce our expenses by 30-40% below traditional fee-for-service practices,” says Lickerman. In addition to similar overhead reductions, Gaudiani’s clinic has been able to make significant staffing and environmental reinvestments with the resources saved by bypassing insurance billing. “We’re able to use funds to pay for expert physicians, nurses, and operational staff.  In the past we had to hire multiple individuals to handle insurance billing, collections, and more,” Gaudiani says. “We’ve utilized funds to ensure that our office space is warm and welcoming for anyone who comes through our door.  Whereas before we didn’t have the ability to be thoughtful about our surroundings.”

Tips for Making the Simplicity Shift

For other physicians curious about making the shift to simplified, no-insurance billing models, both Gaudiani and Lickerman have some advice. Lickerman emphasizes setting an appropriate membership fee from the get-go, and not selling your services short. Gaudiani recommends establishing a business plan, detailing the number of staff and patients needed to make the practice a success. Potential direct primary care/concierge practices may also want to explore automated billing software.  This software provides ways to reduce billing friction and increase overall patient satisfaction.

For both professionals, however, the patient is at the center of the membership model decision.  Simple billing, more focused care, and a smaller practice size allows each to deliver a personalized level of care for each patient at every visit, every time.

https://kapitus.com/wp-content/uploads/2019/02/Investing-in-care-how-concierge-physicians-keep-costs-simple-1.jpg 1468 2200 Bernadette Abel https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Bernadette Abel2019-01-30 13:33:512019-01-30 13:33:51How Concierge Physicians Keep Costs Simple
learn-from-amazon-storefronts

3 Marketing Lessons Small Business Owners Can Learn from Amazon Storefronts

January 28, 2019/in Featured Stories, Sales and Marketing /by Bernadette Abel

Amazon is a leading presence in the e-commerce landscape, but the online retail giant is making efforts to shine a light on smaller businesses. Launched in September 2018, Amazon Storefronts feature unique products from nearly 20,000 small- to medium-sized businesses.

The program showcases U.S.-based brands from all 50 states, with product listings including electronics, pet supplies, beauty and grooming supplies. Featured merchants get a visibility boost, but even if you’re not registered for Storefronts, there are some key marketing takeaways you can apply to your e-commerce efforts.

1. Utilize Video Storytelling

Each week, Amazon names one seller as its Storefront of the Week. The chosen brand gets its own personal highlight reel, in the form of a video clip introducing the business owner and their products, and relaying a little of their personal business journey.

It’s short and simple, yet video can be a powerful way to convey your business’s message. Video is expected to account for 82 percent of global web traffic by 2022, with live streaming representing 17 percent of that traffic.

Using video to tell stories — either yours or your customers as they use your products — can give your business an edge over other retailers that have yet to tap into this medium. Incorporating video on your e-commerce site, social media channels or in email marketing campaigns is a fresh way to represent your brand and connect with your audience.

2. Create Curated Product Collections

How you organize your e-commerce store can make a difference when it comes to what sells or what doesn’t. A strategy Amazon uses with Storefronts is offering curated collections of unusual or innovative products. These are items that shoppers won’t necessarily find in-store at a big box retailer.

You can take the same approach with your own website, even if you don’t exclusively sell handmade or one-of-a-kind products. Reorganizing your site to create product collections with a common theme or use allows you to subtly direct visitors’ attention where you want it to go.

For example, if you sell women’s clothing, you might create curated collections by season or occasion. Having curated collections can make it easier for shoppers to navigate your site, while giving them a streamlined buying experience.

3. Sell Your Brand’s Distinct Value

The overarching theme of Amazon Storefronts is an emphasis on the unique. Amazon designed the platform to recognize artisans, family-focused businesses, women in business and retail innovator-makers.

Think about what separates your business from the competitors in your space. What makes your brand, products and services special or different from everyone else?

For instance, you may have an exclusive product or the process you use to produce it is one you’ve personally developed. Your business may have been inspired by a personal challenge or struggle.  Or you may use your business as a platform to give back to your community in impactful ways.

Drill down to what makes your business truly valuable in your respective niche. Once you’ve identified what that is, consider how you can leverage it to attract customers and grow your online business.

https://kapitus.com/wp-content/uploads/2019/01/3-Marketin-lessons-small-business-owners-can-learn-from-Amazon-storefronts.jpg 1466 2200 Bernadette Abel https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Bernadette Abel2019-01-28 16:59:342019-01-28 16:59:343 Marketing Lessons Small Business Owners Can Learn from Amazon Storefronts
business-page-on-linkedin

7 Things Every Small Business Owner Should Do to Their LinkedIn Profile in 2019

January 25, 2019/in Featured Stories, Sales and Marketing /by Bernadette Abel

The holidays are over and things are going to begin picking up again on a business front (if they haven’t already) . Now is the time to take a look at your business profile on LinkedIn, before things get too busy.

In November, LinkedIn rolled out a new version for businesses. What was previously called LinkedIn Company Pages is now LinkedIn Pages.

Previously, businesses were limited in their ability to have social interactions with individuals and other companies outside of their network. Now, it’s easier for small businesses to comment, post and re-share employee and member posts via the LinkedIn app. Admins can now more easily monitor conversations, use relevant hashtags and share PowerPoint presentations, PDFs, word documents and native videos. There’s also a Content Suggestions feature to see what is trending and what topics might be relevant to your audience.

Here are seven things every small business owner should do to update their individual business profiles and company LinkedIn Pages in 2019 (and the sooner the better!):

1. Revisit What Is Relevant (and What Isn’t)

Branding is important for everyone. Individuals. Companies. Entrepreneurs. Make sure your LinkedIn Pages and profile accurately reflect what you and your company do.

Re-read what is currently being used, and ask yourself:

If I were learning about my company for the first time, would this LinkedIn description get me interested in my business?Could I describe my company or what I do from reading what is posted on LinkedIn?

2. Create an Engaging Headline

For individual profiles, think of your LinkedIn job title as a marquee sign to flash your mission statement. It is a key place to show off your personal branding. Use the space to share your philosophy and brand yourself with a great headline in 120 characters.

For example, Michelle Mekky the CEO of Mekky Media Relations in Chicago writes, “I help people and brands stand out by crafting their authentic story. You in?” Derek Edmond, a managing partner and director of marketing strategy for KoMarketing, uses a mission statement headline like this: “Helping B2B Companies Generate Results in Search Engines, Social Media, and Content Marketing.”

Forbes contributor William Arrunda, the cofounder of CareerBlast, recommends using the formula “Job title/company + Keywords + Zing!” to stand out with keywords while still keeping it personal.

3. Share What You Believe

Despite what you might think, LinkedIn isn’t a place to just dump a chronological history of your work experience with every detail about your small business.

LinkedIn is about speaking person-to-person, customer-to-potential-customer (or client).

Your summary or About Us page description on your LinkedIn Pages should encapsulate your beliefs about your business. Ideally, it also evokes a strong emotional response in your target audience. Write a short, impactful statement that highlights what you’re good at and what you believe.

4. Make Sure Your (Business) Pages are Complete

While this may sound like a no brainer, make sure your LinkedIn Pages are complete and the basics are up-to-date. Companies with complete information get 30 percent more weekly views according to LinkedIn. That means:

Write a compelling description of your company’s mission, purpose, expertise and focus.Your company logo is posted You’ve included a website URL. Your address, industry, company size, city and state and headquarters are accurate and included.

Need an example? Check out LearnLoft, a leadership development management company in Charlotte, North Carolina, and the corresponding LinkedIn page of its CEO John Eades, a 2017 LinkedIn Top Voice.

5. Optimize Your LinkedIn Listing

Are you making the most of your profile or LinkedIn Pages?

See if you should add additional contacts. Ask for and add recommendations. Join, or add or remove you and your company from important groups to ensure you are following the most relevant for your industry and small business community.Make sure you’ve customized your LinkedIn page with a vanity URL. If you have a new product or brand within your company, consider creating Showcase Pages. It’s a standalone page, like a mini version of LinkedIn Pages, within your company listing to spotlight something specific such as a new product, brand, event or charity work your company is doing. You can also target niche audiences such as a high-net-worth population within a financial services company.

On your business page, update the Life tab to help job seekers get a better look into what life is like at your company. Include details such as company values, cultural stats, job openings and job descriptions. Or do like software development company Atlassian and share s link to a quiz to see how a job candidate’s values align with your business.

6. Share Engaging Content

Review the types of content you are sharing on LinkedIn. If you aren’t getting great engagement, copywriter John Espirian gives some good tips to improve your tactics including writing enough to fill at least three lines in a LinkedIn post which triggers the “see more” link and can improve the social media value of your post.

Use LinkedIn Pulse to quickly share industry news, trends, research and blog posts.

How-to articles with phrases such as “X ways to,” “how to get,” and “how to make” tend to do well.  In addition to these, newsy trend pieces such as “the future of,” “in the world,” or, “of the year,” also get great engagement on LinkedIn according to Buzzsumo, a social media analytics company, which analyzed 100 million article headlines.

7. Be Visual and Conversational

Review what type of visual elements you’re sharing.

Start by updating your company profile photo (1,536 x 768 pixels) and profile picture (300 x 300 pixels) with images that are 8 MB or smaller.

Another thing to consider is embedding photos, infographics and videos in LinkedIn posts on company and personal pages to make them uniquely yours. In additions, you should consider thought leadership videos that reinforce your brand on YouTube. Add product demonstrations, speech sound bites and engaging conference videos.

Need some inspiration? Check out Slack’s tutorial video.

Be conversational, relatable and memorable. Updating your LinkedIn company page and personal profile gets potential customers, clients and employees engaged. That can make all the difference this year.

https://kapitus.com/wp-content/uploads/2019/01/7-things-every-small-business-owner-should-do-to-their-LinkedIn-Profile-in-2019.jpg 1400 2100 Bernadette Abel https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Bernadette Abel2019-01-25 15:06:252019-01-25 15:06:257 Things Every Small Business Owner Should Do to Their LinkedIn Profile in 2019
Strategic Funding is now Kapitus

New Year. New Name. Renewed Commitment

January 15, 2019/in Business Productivity, Operations /by Wil Rivera

It’s been a long time coming. When Andy Reiser launched this company in 2006, the name he chose for it was clear as day. After all, Strategic Funding was what the company was built to do – provide capital to business owners who would apply it strategically to strengthen their businesses. The company grew, financing $1.1 million in the first year; and remained strong through the great recession, continuing to finance small businesses through that difficult time. Since then, Strategic Funding has grown to 220 employees and has provided over $2 billion to nearly 40,000 businesses in hundreds of industries across the US.

Throughout these thirteen years, we’ve seen a lot of change. Many new alternative lenders entered the industry and advanced the fintech revolution. Many struggled to survive or prove the sustainability of their business models. Some undertook dubious practices to cover the weaknesses within their operating infrastructures.

Yet, despite all of this change on the outside, financial challenges for small businesses remain. The number of businesses that need capital to either grow or help with operating expenses remains high. Credit remains elusive and despite best intentions, traditional lenders like banks continue to be unable to help them. The need for small businesses to access financing quickly and responsibly has only grown.

Recognizing this, we started transforming ourselves a year ago with a commitment to expanding access to capital to more small businesses and making this access faster and easier. We built out a new leadership team, added new products and new partners, closed our first securitization expandable to $500 million, reduced the time from application to funding to mere hours, and launched an upgraded online portal for our ISO partners. Most importantly, we kept the human touch throughout our financing process, while improving the customer experience through advanced technology that aids in the decisioning process to improve speed to funding.

Now all business owners can access capital easily and quickly, knowing that they have each got a solution structured for their unique need  whether that business owner is the restauranteur who needs to buy cases of expensive wines for her business’ most important season…

Or the salon owner who wants to expand with a second location…

Or the physician who needs to pay his staff before money is received from insurance payouts…

Or the dentist who wants to add an advanced sleep apnea specialization to his practice practice to improve cash flow.

We continue to build it all on the same core principle that has guided us for the last thirteen years and has always served as our distinguishing feature: that each business and, therefore, each solution is unique. And that financing from us must always serve to strengthen our customers. And so it was time to give ourselves a new name – one that reflects the strength that flows to our partners and customers when they work with us. KAPITUS.

At Kapitus, our mission is to empower every business to succeed by providing the best financing options – when they need it and how they need it. Whether we are working with a business directly or through a strategic partner, we will work diligently to provide the most convenient, cost- effective and appropriate financing solution for a business’s needs.  We promise to keep the best interests of our clients at the center of the financing process by operating with transparency, fairness, and integrity.  We will continue to empower small businesses to make educated financial decisions, as we have since our inception in 2006.

We are truly grateful to our partners and customers that allow us to serve and continue our mission every single day.. Here’s to the next thirteen years!

 

https://kapitus.com/wp-content/uploads/2019/01/New-Year-New-Name-Renewed-Commitment.jpg 1575 2100 Wil Rivera https://kapitus.com/wp-content/uploads/Kapitus_Logo_white-2-300x81-1-e1615929624763.png Wil Rivera2019-01-15 09:40:432022-04-07 18:14:46New Year. New Name. Renewed Commitment

LATEST FROM KAPITUS

  • Business Email Compromise Explained
  • Small Business Grants and Contests Still Available in Illinois
  • Small Business Grants Still Available in New Jersey
  • Small Business Grants, Contests Still Available in Florida
  • A Recession is Looming, and the Time for Small Businesses to Prepare is Now

Subscribe To Our Blog For More Tips On How To Grow Your Business

Categories

  • Accounting & Taxes
  • Business Expansion
  • Business Loans
  • Business Productivity
  • Business Productivity
  • Business Software & Cybersecurity
  • Cash Flow Management
  • Claim Your Corner of the Internet
  • Company News
  • Featured Stories
  • Financing
  • Human Resources
  • Industry Center
  • Leadership
  • Legal
  • Living Your Best SBO Life
  • Making Her Mark – Influential Women Business Owners
  • Monthly Must Reads
  • News
  • Operations
  • Raising Capital
  • Recruitment
  • Risk Management
  • Sales and Marketing
  • Tax Center
  • Tax Legislation
  • Technology
  • Technology Center
  • Uncategorized

About Us

  • Media Center
  • Team
  • Careers
  • Events
  • Success Stories
  • The Kapitus Difference
  • Developer Documentation
  • Blog

Products

  • Revenue Based Financing
  • Helix® Healthcare Financing
  • Business Loans
  • SBA Loans
  • Line of Credit
  • Invoice Factoring
  • Equipment Financing
  • Purchase Order Financing
  • Concierge Services

Contact Us

  • (800) 780-7133
  • Email Us

Signup For Our Newsletter

[email protected] Kapitus, LLC or its affiliates. All rights reserved. Kapitus, LLC, Kapitus.com, and the Kapitus logo are registered trademarks of Kapitus, Inc. or its affiliates. | Loans made in California are issued by Strategic Funding Source, Inc. dba Kapitus, pursuant to California Finance Lenders License No. 603-G807.
Sitemap | Terms & Conditions | Privacy Policy
  • Twitter
  • LinkedIn
  • Facebook
  • Instagram
  • Youtube
Scroll to top
  • Whether you want to learn more about our financing options, are interested in becoming a partner or just have a general question, we’re here to help! Simply fill out the form below and we’ll get it directly into the inbox of the right person.

Step 1 of 4 - Tell us about you

25%
  • Sign up for the Kapitus Partner Program!

  • Sign up for the Kapitus Partner Program!

  • Sign up for the Kapitus Partner Program!

  • Sign up for the Kapitus Partner Program!

Step 1 of 10 - TELL US ABOUT YOUR PRIMARY FINANCING NEED

10%
  • Find the right financing product for you.

    Answer a few questions and we’ll match you with the best product based on your needs and current situations.

  • 1. Answer a few questions. You let us know some basic information about your financing needs, so we can find a match.
    2. See your financing matches. You'll get matched with up to four financing options based on your answers.
    3. Apply for financing. You can apply for all of your financing options by completing one simple application and providing a few documents.
    4. Get an Advisor: You have the option to be assigned a financing specialist to help guide you through the application process.
    If you are looking to determine the best financing option for you, our matching tool streamlines the process and arms you with information that you can use before you apply. To match you with your best options, we ask you to answer a series of basic questions about your existing and future needs, current financial health, and your financing preferences – including amount to be financed, ideal terms and financing urgency. Our system then finds you up to four financing options to fit your needs. Once you’re matched, you can expect to be contacted by one of our financing specialists to help you navigate the application and selection processes.
  • Find your financing match


  • Each financing product has its own minimum and maximum requirements around the amount of money that can be acquired through that option.
  • Find your financing match



    • Business Accountants
    • Marketing & PR Agencies
    • Commercial Cleaning Companies
    • Printers
    • Human Resource & Payroll Firms
    • Office Supplies Organizations
    • Salons/Spas
    • Gyms & Other Workout Studios
    • Pet Services Companies
    • Personal Accountants
    • Home Cleaning Companies
    • Residential Landscaping
  • There are financing options created to meet the specific needs of particular industries.
  • Find your financing match

  • Thank you for reaching out to Kapitus. Unfortunately, our financing products are only available for existing businesses and we will not be able to help you at this time.


  • The amount of time your business has been in operation is a deciding factor in the type of financing options available to you.
  • Find your financing match


  • Each financing product has its own minimum requirement for the amount of revenue being brought into a business on either a monthly or an annual basis. In addition, your monthly and/or annual revenue can dictate the length and term on your financing option.
  • Find your financing match


  • Each financing product offers different payback lengths and terms.
  • Find your financing match


  • Each financing product has different paperwork and underwriting processes. As a result, the amount of time it takes to get approved for one type of financing over another can vary significantly.
  • Find your financing match

  • Find your financing match


  • There are financing options for every credit type, however your personal credit score will determine your eligibility for each financing type.
  • We’re finding your match