Local search engine optimization strategies are continually shifting and evolving. If you don’t stay on top of the latest strategies, your competitors could capitalize on your lack of effort. While you may be focused on global SEO strategies, local search engine optimization is just as important. If not more important for your small business.
Here are the four tactics you should try in 2018 to help your small business rank higher in search engine results.
1. Create Business Listings Across All Search Engines
The first step that you should take to improve your local search engine optimization strategy is to make sure you have a business listing across each of the major search engines: Google, Yahoo, and Bing. This listing will give potential customers information about your hours of operation, contact information and reviews (more on that later). A business listing is a quick way for customers to find you and is a fundamental step of any local search engine optimization strategy.
2. Optimize and Categorize Your Page
Once you have a business listing up, it’s time to optimize it. We recommend uploading a decent variety of high-quality photos to show off the best side of your business. Also include your contact information and hours of operation which is why Google will reward businesses that include contact details in their local search engine optimization efforts.
Also, most search engines will allow you to categorize your business listing to match your industry such as restaurant, bike shop, or barbershop. This helps the search engine understand what your business sells or offers and if your business isn’t properly categorized, search engines might not display your business at all. Ensuring that your business listing contains the proper tags and keywords will improve your local search engine optimization.
3. Garner Positive Reviews
Google takes reviews very seriously and uses them when considering the ranking it gives your business. Reviews are a great way to encourage potential customers to visit your webpage. You should consider incentivizing customers to leave Google reviews as a part of your local search engine optimization strategy.
4. Optimize Your Website
An SEO strategies guide wouldn’t be complete without this step. A significant component of your local search engine optimization efforts is focused on your business’s website itself. Ensure that your contact information is displayed in a prominent location that visitors can easily find on your website.
It’s also important to include local keywords on your website which will help search engines rank your site. To go a step further in local search engine optimization, you can also connect with other reputable local organizations. These can be local community forums or charitable organizations. The central theory is that the more people in the community you can connect with, the higher chance that they’ll visit your website. It will also increase the possibility they will link back to improve their own local search engine optimization.
Local search engine optimization can seem tricky at first, but if you make it your goal to improve your business’s local search engine optimization efforts in 2018 and follow these tactics in this guide, you should be on the right track.
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While there is no such thing as “free money,” grants are an excellent way for small businesses to keep the engine moving forward in the new year! And unlike small business loans, they don’t need to be paid back if you use the funds correctly.
In this article, we’ll round up our favorite places to find small business grants in 2018, so you can get a head start as we approach the new year.
In this series, we’ve been examining financing options and pitfalls through two rival small businesses – Callie’s Cupcakes and Buddy’s Bakery. The owners have joined us to learn about different types of interest, different fees that could affect their businesses, importance of keeping cash in the bank and debt serviceability ratio.
For them, one serious roadblock they might be hitting is an inability to clearly define what cash flow problems are. They also might not know exactly what issues their businesses could potentially be facing. So, let’s begin by taking a look at the three main types of cash flow:
Hiring great talent can be tough. For many business owners, one of the most time-consuming parts of finding new employees is reviewing applicants. These three hacks can help you cut down on the time spent finding the right candidates.
Make no mistake, your potential employees, customers, clients, and partners WILL Google you—that’s simply a fact of today’s world that’s beyond your control. What is in your control, however, is what they find when they look you up. Set aside two hours to tackle the 9 steps below in one sitting. Before you know it, you’ll be so proud of how you look online that you’ll want everyone to Google you and your business. Here’s how to get started.
Small business owners face plenty of challenges and keeping pace with larger big-brand companies is often at the forefront. Playing David to the corporate giants’ Goliath is no easy feat. When you find yourself fretting over how you’ll compete with bigger stores, it helps to concentrate on what your small business brings to the table that larger retailers can’t.
Cash flow problems can strike businesses at any time and sideline operations. Although there are the obvious financial culprits that chip away at your company’s bottom line, one crucial cash killer might be less evident at the outset is a little thing called fees. These pesky, but necessary, evils aren’t going anywhere anytime soon. And, despite being small, they can add up big time over time.
Building and running a small business is hard. It takes conviction, leadership, sound management and, every so often, a much-needed injection of financing. In both good and lean times businesses are often faced with the decision to pursue some type of financing. However, applying for and acquiring small business loans and alternate financing can often be daunting. Keeping existing customers happy while attracting new ones is all about offering a stellar service experience. Here are three things to consider for improving your small businesses customer service.
This offbeat strategy employs devices that are uncommon and may even seem out of place at first sight. But they successfully draw potential customers to your campaign and services.
If you’re looking for a new way to reach your target audience, consider the various ways you can use this strategy to your benefit. Here are some key tips for introducing street Marketing, Street Marketing, small business marketing in your area.
Businesses that remain highly engaged with their staff have seen a 41% reduction in absenteeism and a 17% increase in productivity, according to a State of the American Workplace Report. Have you begun tapping into the potential that employee engagement has for your business? If not, it’s time to get started! Here are a few ideas that are easy to implement.
Building and running a small business is hard. It takes conviction, leadership, sound management and, every so often, a much-needed injection of financing. In both good and lean times businesses are often faced with the decision to pursue some type of financing. However, applying for and acquiring small business loans and alternate financing can often be daunting. So, we have compiled a simple checklist of actions you can take to make the process fast, simple and easy.
Make sure you don’t miss out again for 2018! Join you’re fellow business owners right here.
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Statistics show that 40 percent of small business owners consider bookkeeping and calculating taxes the most unappealing aspect of running a business according to score.org. About 47 percent of respondents hate the financial costs, and 10 percent dislike having to keep up with ever-changing regulations.
Accounting Apps for Small Business Meet Critical Needs
Today’s intuitive accounting apps for small businesses offer simple ways to keep on top of your business records while commuting, traveling to clients or working at home. You can do payroll or generate W-2 forms while waiting for the game on New Year’s Day. You probably won’t need all 12 of the must-have apps, but you can choose the apps that are best suited to your business, company size and other criteria. Some of the must-have business accounting apps for today’s lean and mobile businesses include:
1. WagePoint
WagePoint, the online payroll service for businesses, solves one of the most challenging issues for business owners–keeping accurate payroll, deducting the right amounts, filing reports and delivering payroll on-time. There is no business task that is more mission-critical. The online service, which you can access from a mobile app, handles direct deposits, new hire onboarding, contractor payments and deductions for local, state and federal taxes. The service also handles the onerous duties of deducting court-ordered withholding and printing W-2 forms at the end of the year.
There are no setup fees. Semi-monthly and bi-weekly payrolls cost a $20 base fee and $2 for each employee. Weekly payroll costs a $10 base, and quarterly payroll costs a $75 base fee. Payroll preparation typically generates costly errors when self-prepared. A professional online payroll service can ensure that employees are classified correctly, and the service keeps you informed about evolving labor regulations.
2. Expensify
The Expensify accounting app for small businesses, which automates expense reporting, is designed for staff members and outside salespeople. The app offers one-click receipt scans, next-day reimbursements, automated workflow approvals and automatic synchronization with your record-keeping software. It’s also used by some of the most respected companies in the world including Uber, Forbes, Snapchat, Square, Pinterest and CBS Interactive. Additionally, it can even flag receipts that require staff approval. The cost for the service is $5 per month for each active user during the month.
Source: Expensify Community
3. Xero
The Xero mobile bookkeeping app allows you to manage your business from any iOS or Android device. You can upload your receipts with your phone’s camera and review the receipts of your staff to approve expenses. The app allows you to store critical customer information, send invoices immediately after completing work and set custom levels of access. You can try Xero for free and choose from Starter, Standard and Premium plans that run between $9 and $70 per month.
4. Google Analytics
Google Analytics, while not exactly an app, is a critical service that allows you to monitor your apps, improve the customer experience, increase conversion rates and gain critical insights into your marketing efforts. The basic service is free for anyone to use, and you can measure the impact of any business apps that you’re using.
5. FreeAgent
The FreeAgent app is great for non-accountant types who need a reliable app to track expenses, monitor payments and sync your bank account. Data is always backed up to the cloud, so you never lose information.
6. Gusto
Payroll is such a critical area for businesses that this list includes two services. The second recommended payroll app, Gusto, advertises that its service is easier to use than other payroll services. The plans start at $45 per month, and it might be a better deal for some companies depending on their needs. The app makes it easy to enroll in health benefit plans, deal with IRAs and 401(k)s and file monthly or quarterly payroll reports at local, state and federal tax departments.
7. Wave
The Wave app, which handles business invoicing, is a great investment for small business owners because you can use the app to send professional-quality receipts, invoices and payments. Even neighborhood businesses can look like multimillion-dollar companies. The app accepts credit cards and bank payments, so your company gets paid faster. The most amazing thing about this app is that it’s free–free software for invoicing, bookkeeping and receipt scanning. However, you will pay for the POS system that allows you to accept mobile payments. Each credit card transaction costs $0.30 plus 2.9 percent of the total, and bank debits cost 1 percent of the total with a minimum charge of $1.00.
8. Pushover
The Pushover app for simple notifications works with Android, iOS and desktop devices, and you can use it to send unlimited push notifications. The app comes with a free seven-day trial, and the system integrates with other Web apps, software and almost every programming language.
9. Need a Budget
The Need a Budget app is ideal for businesses that must focus on cash flow to survive. Planning and tracking expenses can make the difference between having enough inventory for the busy season and struggling to earn enough income to cover basic expenses. It’s easy to get caught in the trap of reduced cash flow because of slow-paying clients, financing difficulties and seasonal slowdowns, but this intuitive app can generate a budget based on uploaded bank statements. If cash flow is a problem, this app offers an ideal solution for proactively financing your business through careful budgeting.
10. FreshBooks
The FreshBooks mobile app is free to try and works with both Android and iOS phones and tablets. The app includes almost all the features that are available on full versions of the software. So, you can handle your record-keeping chores while on the go. The basic plan costs $15 per month, and you can bill up to five clients. The Plus plan–at $25 per month–allows you to bill 50 clients. If you have more clients, the Premium plan costs $50 per month. Also under this plan you can bill and manage up to 500 clients. FreshBooks includes time-tracking and project-management tools. It costs $10 to add each employee to the system.
11. Nutcache
Nutcache, This accounting app for small businesses is perfect for invoicing and time management needs. This will help your business to create an unlimited amount of invoices, adding your logo, and sending them in bulk to your various client. The features that it offers are for expenses, reporting, and online payments. It will also allow you to communicate with customers globally with its multilingual interface!
Their pro plan is $5 per user/per month when paid on an annual basis. It is $6 on a month to month basis. The other plan is the Enterprise. This will cost $12 per user/per month on an annual basis, and $15 when paid monthly.
12. Kashoo
The Kashoo app facilitates using the cloud to keep the books. This powerful app is ideal for smaller businesses and owners who have little or no experience in bookkeeping. Kashoo offers a 14-day free trial so you can test if it will work for you. Owners can choose from monthly or annual payment plans, and the software comes with four introductory videos that walk customers through basic entry tasks. The app doesn’t include any predefined or custom documents, but seven invoice templates are included. There are no hidden fees, and the plan costs $19.95 per month.
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Running and managing a small business is not always an easy task, but there are ways to make it a little easier – especially when it comes to marketing. There are, in fact, a number of marketing applications that you can’t afford to miss – especially as a small business owner. Having the right apps can increase your marketing effectiveness and enhance your profitability – taking your business to new heights.
1. Hootsuite
When it comes to small business marketing, speaking to your customers and staying in touch is one of the most powerful ways to reach your sales and retention goals. Since many of your customers use Facebook, Twitter and other social sites to communicate with their friends and stay updated on their favorite brands, you want to make sure you have a strategy to keep in touch with them on these channels. With HootSuite, you can not only schedule posts so that you can publish them at the right time; but you can also track your results and measure the effectiveness of your social campaigns.
2. Buffer
Since many things are constantly competing for your customers’ time, you need a way to grab their attention – fast. When people face distractions at every turn, you can use Buffer to stand out from the rest. In addition to allowing you to manage your social presence, Buffer also lets you create stunning images that will stop your prospects in their tracks. This marketing app will help you craft social advertisements that they won’t be able to ignore, and your bottom line will improve along the way.
3. Perka
Have you ever been given a card for that free sandwich from your favorite deli? But only if you get all of those tiny holes punched. This is the most common marketing tactics for a local businesses loyalty program. Perka does something similar for your business but digitally. This is a valuable resource to try for your business if you are looking to or currently have a punch card program. Also the best part is, it’s free!
4. Pagemodo
This is an intuitive design studio for creating your Facebook ads. This will help you create engaging visual elements and customized features that encourage fan interaction, and you won’t need the professional help to this successfully. It will also allow you to schedule posts and find the most relevant content for your Facebook, Twitter and LinkedIn pages. So make a statement with this great marketing tool for your small business Facebook page.
5. BuzzSumo
Smart business owners and marketers know that content marketing is an important piece of the puzzle when it comes to growing their businesses and building their brands. Finding the type of content that gets results, however, is often hard. You can cut the learning curve and uncover the type of content to which your prospects are the most likely to respond when you use BuzzSumo. You can find the most recent content that is trending on social media and across the web. Buzzsumo also makes it easy to find and speak with influencers in your industry.
6. Canva
Canva is an amazing go to resource for creating images for social media, developing infographics or designing some flyers for your next big event! And now It brings all of the features from the web right onto your iPad. With just the tap of your finger this application is very easy to use. Change around templates, drag elements into place, and share directly when you are finished to Canva’s integrated social sharing.
7. Quora
This crowdsourced Q&A website has an enormous amount of uses for marketers, especially as a source for information and content ideas. This gives you the ability to check in on the latest questions and topics. Those who use Quora do so to ask questions on any subject they want, read high quality knowledge, and view relevant content from others.
8. Snapchat
Snapchat is a growing trend from which you can benefit if you use the right strategy. With Snapchat, you can send high-quality pictures of your products and team to highlight what you have to offer, but that is not all. You can use it to promote limited offers and discounts that will inspire people to buy from you. You will get instant feedback on the results of your campaign, allowing you to make small corrections as needed. Using Snapchat to reach your business goals will allow you to keep your products and services at the front of their minds.
9. Dropbox
If you work on projects with your team and need to store your files in a secure, central location, Dropbox can improve your results. Allowing you to upload and download files from anywhere on the planet, Dropbox will enhance your productivity. The security features of the application will ensure that only authorized individuals will have access to the content you share.
10. Mention
When it comes to the success of your business, few things are as important as your reputation. Building a brand will allow you to charge much more for your products or services because your customers will know what to expect when they come to you. If you want to have an attractive brand that sends the right message, monitoring and responding to the things people say about you is critical. With Mention, you will know each time someone says something about your business online, allowing you to answer questions, respond to negative comments and thank people for their support.
11. Flipboard
If you would like to stay relevant in a market that is always changing and evolving, you must pay attention to the latest trends. Flipboard will show you recent stories and developments related to your industry. You can use the information to make changes to your approach, or you can share the content with your subscribers.
12. Pinterest
Pinterest allows you to create and share high-quality images that will inspire people to follow you. You can publish images that showcase the products you sell or that teach people how to solve their problems. Pinterest advertising allows you to send your content to the right people at the perfect time.
Final Thoughts
When you want to make running your small business as easy as possible, using the right applications can take you far. Getting small business loans, optimizing engagement and tracking your progress will become simple tasks that won’t require a lot of effort, and you will know that your business is moving in the right direction.
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While you are busy trying to stick to your New Year’s Resolutions, remember that 2018 also brings a changing regulatory climate. These new regulations can significantly affect small businesses across the United States.
Don’t get caught off guard! Ensure that you have a plan in place to not only operate under new regulations, but to also handle the disappearance of old regulations that have affected businesses for years.
Here are the top four things to pay attention to as a small business owner in 2018
Possible Changes to Overtime Rules
Just as you might have paid attention to potential changes to the Fair Labor Standards Act (FLSA) by the Department of Labor in the last year, be on the lookout for more changes to come in 2018.
Alexander Acosta, the Secretary of Labor, has suggested recently that he would consider increasing the salary threshold for exempt employees. The current administration believes that the Obama-era FLSA adjustments were too high. Meaning any new increases would be much more modest.
Health Care Reform
It’s a hot-button issue in Washington and is on all business owners’ minds heading into 2018. With Congress having difficulty passing a new health care plan, the president is now making incremental proposals. This is in efforts to fix some of the insurance problems facing the country.
Just earlier this month, President Trump proposed new rules that would allow small business owners to band together to create their own customized health insurance plans. This is for employees that would be exempt from the consumer protections found in the Affordable Care Act (ACA).
If these rules come to fruition, it would save businesses money on the health plans they offer their employees by cutting out some benefits currently mandated by the ACA.
Minimum Wage Increases
While not applicable across the entire U.S., 18 states and 20 cities will be increasing their minimum wage rates starting in 2018. Hopefully you’ve been paying attention, and you are probably well aware of these changes for 2018. That being said, don’t expect any significant changes to the federal minimum wage rates. These increases in minimum wages are often lead at the local level. This is beneficial for businesses that believe the market will dictate what wage is worth for their area.
If you operate in an area with one of these recent increases, you’ll likely have to make changes to your hiring practices. In addition, this will impact the number of employees you manage. All of this is to ensure the increase doesn’t negatively impact your business.
Optimism for the Future
With the passage of the GOP tax plan, businesses both big and small are excited to reinvest their newfound savings into equipment and employee benefits among other things. In fact, according to reports included in the Small Business Indexfor Q4 2017, 63.2% of small business owners are optimistic about the future.
So far, President Trump has held his promise of repealing regulations that he claims are stifling business growth. While it’s not certain which regulations could be rolled back next or whether they are beneficial for small businesses. You can definitely count on less new regulations for the next couple of years.
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2018 small business contests – Anyone who owns a small business knows that finding funding can be an ongoing hassle. You might have perfected your product or services and have your customer service game down to a T, but when it comes to getting a little extra money to reinvest in your business, well, that’s a whole other ballgame.
Maybe that’s a way to think of financing your business — as a literal game. Of course, it’s hard to think of traditional forms of financing, whether a loan or government grant, as a game, but for the intrepid biz owner willing to dig a little deeper, there are plenty of small business contests in which you can participate. And some of these contests come with serious cash rewards.
Today we’re going to look at six of the best contests (or games, if you want to be a little more playful) for small businesses to enter in 2018.
1. Cut out food waste
The amount of food we, as a nation, waste is truly staggering. Anyone who has ever worked in the food industry knows this firsthand. To encourage companies to creatively think through this issue, The Foundation for New York’s Strongest will award $2,000, along with technical advice and goods and services, to the company that presents the best plan for how they would tackle the problem of food waste. This touches many industries. If you’re thinking of applying, hurry! The deadline is January 8, 2018.
2. Throw your best idea at a big problem
Small business owners often see the world in a different light. While they work to scale their ideas and grow their business, they often stop to think, Why haven’t others thought to do things this way? Many times they find that cost-saving solutions for their business could be applied to larger problems. The Roddenberry Catalyst Fund awards these ideas, giving grants of up to $15,000 to support ideas that could make a dent in some of our most urgent problems. Applications are accepted on an ongoing basis.
3. StreetShares Foundation
Are you a veteran or do you know someone who is? If so, you’ll want to take a look at StreetShares’ Veteran Small Business Award. Open to veterans, reserve or active duty members or their spouses who own at least 50 percent of the business, this program awards three annual prizes between $2,000 and $5,000. Finalists are decided by a round of judges, and the winners are ultimately selected by a public vote. This process makes this grant a fantastic opportunity to raise money and receive some valuable public exposure.
4. Caleb Brown Urban Excellence Community Grant
Do you dream of building a business that has a central role in the community, one that eventually becomes an institution? Each month the venture capitalist firm Caleb Brown awards a new community business with a gift of up to $1,000 and one year (about 500 hours) of complimentary business consulting. The goal is to nurture entrepreneurial talent in urban areas and support those who seek to build or grow small businesses in their communities. Applications are due on the 15th of every month.
Even if you don’t win any of these contests, entering them is a chance to focus on what makes your company great, where you want to grow your business and how you’d like to do that. Doing this can create a game plan that will make the coming year the best yet.
5. Eileen Fisher Women-Owned Business Grant
Are you one of the best women-owned small businesses out there? Well if you are try your luck at qualifying for the grant that awards 10 winners a maximum $10,000 each. Fashion designer Eileen Fisher has been doing this annually since 2004, and the application process begins again this Spring 2018. So, if you’ve been in business for at least 3 years, you’re eligible for this small business grant for women entrepreneurs. Learn more here about how you can further qualify, and snag the win on this contest!
6. National Association for the Self-Employed Growth Grants
NASE members can apply for $4,000 grants to finance a specific need, like website creation, equipment, or hiring part-time help. So far the NASE has awarded $650,000 in grants to mover the years. If you are not yet a member to become eligible for these grants simply set yourself up here.
For more on small business grants here are “5 Things to Consider When Applying for Small Business Grants.”
Regardless of which one you choose to enter each of these 2018 small business contests could be a big win!
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We’ve all heard this famous line from the film “Field of Dreams,” and while it did hold true for Kevin Costner, there’s a bit more you need to do then just “build it,” and hope.
Every small business owner wants to drive a loyal and customer-friendly crowd to its business event. You’ve put a lot of time and effort into setting it up, so naturally you’re ready to get the word out right?
We thought so.
That’s why we’ve put together these 4 strategies that will market your incredible event, and help make sure that your customers really do come.
1. Use Your Email List
You haven’t spent countless hours and resources growing your email list for nothing. According to Eventbrite, email marketing is one of the most powerful marketing methods. Their own research has shown that event-related emails received both open and click-through rates up to 40%, which is well above marketing email standards. They compiled their own list of top 10 online event promotion strategies which you can download here. As soon as you determine the date of your event, email your list of previous event attendees and also anyone who has subscribed to your newsletter or other form of email list or memberships. Develop different emails for each of these groups so you can add personalization and show that you know your subscribers.
2. Give Your Event A Home (Online)
One pitfall of event planning is not designating a “home” for your event online. One option is to create an attractive and informative landing page off your main domain that covers more than just the who, what, when, and where of the event. Research conducted by Eventbrite also shows that consumers quickly flock to YouTube and Google Images after visiting event pages, so if you’ve held a similar event in the past, include both photos and videos that convey the overall mood and help potential guests get a feel for the event. Include a clear itinerary and instructions for registering / RSVPing. If you’re using an event management site or software, be sure to customize the page as much as possible with the above types of information and interactive media.
3. Incorporate a Content Plan
A recent study has shown that 68% of consumers feel more positive about a brand after consuming content from it. Take advantage of this by preparing marketing content that can be shared and encourages others to pass along information about your event. This could be material as simple as a list of speakers and attendees, benefits of attending, and testimonials. Or, if this is a repeat event, utilizing video footage from the last event to create a highlight reel (but make sure that within the video the benefits of attending are crystal clear!) Also consider reaching out to current speakers, and hold interviews with them. This will supply further anticipation aroundtheir sessions, and help to seal the deal for any prospective attendees.
4. Get Social!
According to Social Media Examiner, 81%+ of marketers found that increased traffic occurred with as little as 6 hours per week invested in social media marketing. To begin with make sure you create one unified hashtag for use across all social channels. Put this on all of your material! This not only makes it easier for people to find the event, but it ties everything you go out with directly to you. Then start to build the buzz! Share creative reveals of lineups or special guests, or use teaser videos and images to increase excitement. Also make sure you are not only posting before the event but during it as well.
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