How to Run a Company With Hardly Any Human Capital

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Here are the 3 ways you can help run your company with minimal human capital

1. Provide customer service after hours

Customer service is very important at a small company. Every client may make the difference if your company can live to see another year. But it is challenging for small companies to offer customer service out of hours when the phones aren’t staffed 24/7. One trick to improve service is to have the business phone number forwarded to employee phone numbers out of hours. For example, sales calls can go to your Head of Sales’ phone. Of course, make sure you take turns who will be getting calls and equip people with the proper tools (such as a PDF file with how to answer calls) to set them up for success outside of the office. And overnight, it’s okay to connect your voicemail too!

2. Use chatbots to service clients

Another way to improve your customer service (and save your employees’ time) is to use chatbots to help service your clients. For example, if you are a retail business that offers free returns and your customer wants to return something, you can use an AI-powered bot like Nanorep to collect the information you need from your customers. Using chatbots can make your company not only look bigger with a full-service customer service operation; but it can also make your company look tech-savvy because you’re utilizing AI in a smart way to improve customer experience.

Need more help getting up to speed on chatbots? Check out some of our past guides: Creative Ways to Use a Chatbot In Your Small Business and5 Ways SMBs Can Improve Business with Chatbots

3. Add additional business addresses

Some customers trust larger companies more than they do smaller ones. Adding a New York City or London address to your office contact details may help drive the perception your business is growing, or planning for future growth. There are numerous services that allow you to purchase a postbox in these cities. While you shouldn’t expect loads of fanmail, psychologically, it can be reassuring to customers to know you have a presence in major cities.

Woman in a business suit, with hands crossed

5 Perks and Benefits Today’s Employees Really Want

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Your employees will be happy you came here

  • Flexible Employee Health and Wellness Programs

Employees value self-care, and want perks and benefits to help them achieve their health and wellness goals. A 2017 survey of 2000 workers by Fractl found that employees considered health, dental and vision insurance as the most important. And in the 2017 Employee Benefits Research Report by the Society for Human Resource Management, in response to demand from workers, almost 33 percent of businesses increased their employee benefits during the past twelve month period. The top benefit increases were in Health (22 percent) and Wellness (24 percent) benefits.

  • Flexible Hours for Better Work/Life Balance

More than ever, quality of life is important to today’s workers who value the perks and benefits that reflect that. According to a recent study by online job board Flexjobs, 84 percent of workers who are also parents value job flexibility more than other key job factors. And a 2016 Fidelity study found that younger workers (born between 1981 and 1991) value, “A better quality of work life.” So much that they’re willing to take a $7,600 pay cut for a job that provides it.

  • Paid Time Off to Volunteer

Giving employees time off to volunteer can be a hallmark of a company people want to work for, according to Fortune magazine. Supporting time off and encouraging volunteer work that makes use of an individual’s professional skills was particularly appreciated by staff. Research into the businesses on the list of 50 Best Workplaces for Giving Back found that these companies let employees “guide their charitable efforts,” which may increase employee commitment.

  • Personal and Professional Development

The ability to grow professionally in their current roles and learn skills to better position them for future roles are key perks for today’s workforce. This is especially true for millennials. According to Pew Research Center’s The State of American Jobs report, 87 percent of workers feel it’s critical they receive continuing opportunities to learn throughout their careerss.

  • Exercise Area/Onsite Fitness

Today’s employees want their employer to support their efforts to stay fit. In a recent Harvard Business Review article, a survey of 2000 workers found that 39 percent would give free gym memberships consideration when evaluating a job. Free yoga or fitness classes would get some consideration, 33 percent. 22 percent would give extra thought to a job offering a free onsite gym.

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